Catherine Herman Email & Phone Number

New York, New York, United States

New York, New York, United States

- Lead, manage, and proactively grow relationships with key clients and agency partners- Help onboard new account managers and account specialists, ensuring they understand best practices and key cross-functional relationships- Lead internal workflows and processes to maintain internal metrics and business dashboards- Dive deep into campaign performance data; guide KPI driven measurement strategies, identify performance trends, optimize campaigns to achieve results, and provide… Show more - Lead, manage, and proactively grow relationships with key clients and agency partners- Help onboard new account managers and account specialists, ensuring they understand best practices and key cross-functional relationships- Lead internal workflows and processes to maintain internal metrics and business dashboards- Dive deep into campaign performance data; guide KPI driven measurement strategies, identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities- Increase adoption and engagement of Surfside's self-service platform providing ongoing technical support and real time analysis- Proactively develop best-in-class case studies that deliver a constantly evolving test-and-learn agenda across the category- Ability to understand data and trends to “tell a story” to a client through reportable insights, case studies, and optimization recommendations- Recognize upsell opportunities; lead and influence clients to invest when opportunities ariseSupport Sales throughout campaign process by being active participant on client meetings for reporting updates, business reviews and campaign performance- Develop a strong understanding of Surfside's value proposition and become an expert in our product offering (current and future) Show less

Remote

• Implemented new social processes that support real-time community engagement and drive cultural and social relevance for the brand• Work hand-in-hand with creative, analytics, planning and paid media teams to create strong content • Published social playbook to optimize content opportunities and identify best practices• Participate in industry and vertical market organizations and events to develop and demonstrate industry expertise• Expand… Show more • Implemented new social processes that support real-time community engagement and drive cultural and social relevance for the brand• Work hand-in-hand with creative, analytics, planning and paid media teams to create strong content • Published social playbook to optimize content opportunities and identify best practices• Participate in industry and vertical market organizations and events to develop and demonstrate industry expertise• Expand relationships with regular client and partner platform account team meetings to build and maintain deep-level partnerships• Provide superior customer service using creativity, responsiveness, strong interpersonal skills and an honest approach• Share expertise and advise clients on new campaign ideas to generate continued results. Gather competitive intelligence across social media, display and mobile• Ensured full project compliance with the client’s requirements, deadlines and budget restraints Show less

New York, New York, United States

Cyber.Media is a news, opinion, and data platform covering issues of cybersecurity as it affects business, media, and society. With contributions from thought leaders in business, government, media, and academia, Cyber.Media provides insight and analysis about the newest frontiers in growth, conflict, and countermeasures.

Remote

• Successfully constructed and enforced a new invoice template and system for accounting• Preserved Accounts Receivable, Accounts Receivable Aging Report, and the Invoice Tracker• Supported wider team through valuable contributions to ad-hoc projects, as needed• Worked with management and the sales teams to authorize suitable processes to support administrative, development and change management activities• Reported to the Owners and Managers on monthly, quarterly… Show more • Successfully constructed and enforced a new invoice template and system for accounting• Preserved Accounts Receivable, Accounts Receivable Aging Report, and the Invoice Tracker• Supported wider team through valuable contributions to ad-hoc projects, as needed• Worked with management and the sales teams to authorize suitable processes to support administrative, development and change management activities• Reported to the Owners and Managers on monthly, quarterly and annual finances Show less

New York, New York, United States

• Established and oversaw all operations processes and workflows including day-to-day partner management, content on-boarding and ingestion, asset quality control, publishing, and reporting for all SVOD, Linear, AVOD & FOD partners delivered through the Comcast Content Exchange (CCX) ingestion platform • Product Manager for partner technologies, including content management system, analytics, embeddable player, reporting systems, and documentation• Ensured full project… Show more • Established and oversaw all operations processes and workflows including day-to-day partner management, content on-boarding and ingestion, asset quality control, publishing, and reporting for all SVOD, Linear, AVOD & FOD partners delivered through the Comcast Content Exchange (CCX) ingestion platform • Product Manager for partner technologies, including content management system, analytics, embeddable player, reporting systems, and documentation• Ensured full project compliance with the client’s requirements, deadlines and content restraints.• Developed and maintained publisher and content provider relationshipsMember of the Strategic Development Group, a growth and innovation division tasked to establish new ventures and initiatives that broaden the company’s offerings, access new / emerging markets, and facilitate enterprise transformation. Lead project centers around the development of the Comcast Content Exchange. CCX creates value for content creators, publishers, advertisers, and distribution endpoints through a syndicated video content platform which combines a deep content library, self service publisher tools, flexible monetization models, and advanced targeting capabilities. Show less

Greater New York City Area

• Served as single point-of-contact for agency and advertiser clients seeking to distribute online ad campaigns via premium social, display, mobile and video• Mine internal and external data sources for insights that led to actions that improved campaign performance while working with campaign managers across all distribution channels to evaluate achievement of client delivery and performance goals• Developed and maintained client relationships with… Show more • Served as single point-of-contact for agency and advertiser clients seeking to distribute online ad campaigns via premium social, display, mobile and video• Mine internal and external data sources for insights that led to actions that improved campaign performance while working with campaign managers across all distribution channels to evaluate achievement of client delivery and performance goals• Developed and maintained client relationships with large accounts such as EA Games, Lulus and Victoria’s Secret• Provided strategic advice and interaction, responsive service, ROI metrics and timely reporting to clients• Collaborated with sales and distribution to develop responses to new and existing partner's RFPs• Consolidated post campaign data/analysis to create strategic reporting that provide clients with campaign insights that lead to greater strategic and consultative relationships with clients and partner platform• Coordinated delivery numbers between internal platforms, 3rd party ad servers and measurement partners to align with client's monthly billing and delivery expectations Show less

Greater New York City Area

• Developed campaign wrap one sheets delivering insight and recommendations on social media• Managed external vendor requests• Assisted the Sales Planning team and Account Management in the development, implementation and monitoring of media plans• Worked cross-functionally to keep campaign life-cycles on track• Worked with Marketing and Account Management to create campaign case studies and one sheets around industry and platform products• Monitored campaign… Show more • Developed campaign wrap one sheets delivering insight and recommendations on social media• Managed external vendor requests• Assisted the Sales Planning team and Account Management in the development, implementation and monitoring of media plans• Worked cross-functionally to keep campaign life-cycles on track• Worked with Marketing and Account Management to create campaign case studies and one sheets around industry and platform products• Monitored campaign media results by compiling campaign results data and updating reports on an ongoing basis• Assisted with competitive analyses by gathering competitive data and create compelling charts• Completed RFP paperwork for current clients and help with proposal creation Show less

New York, New York

• Bought and placed advertisements on Network television for Campbell's Corporate National Broadcast• Negotiated broadcast buys with networks to ensure Campbell’s presence in high profile programs• Managed Cable, Network and Syndication programming• Coordinated brand allocations, tracking and delivery• Communicated with sales representatives at various Networks to ensure correct advertisements air• Handled monthly billing discrepancies

Bachelor Of Science (B.S.), Mass Communication- Concentration In Strategic Advertising/Media Studies

My coursework at VCU focused on smart thinking and rigorous practice in the creative and strategic advertising fields. My courses provided.

Art History, Criticism And Conservation

Associate'S Degree, Marketing/Marketing Management, General, Freshmen Year