Catherine Herzog Email & Phone Number

New York, Ny, Us

Thirstie is the leader in e-commerce strategy and data solutions for beverage alcohol brands · Doubled Thirstie’s nationwide network of retailers to fulfill online orders and streamlined processes by integrating with partners like DoorDash, ShipStation, PayPal/Braintree and Stripe · Manage $3M in brand partnerships with global alcohol brands such as Macallan, Pernod, William Grant & Sons· Spearheaded groundbreaking partnerships with billion-dollar companies like Bacardi and FTD Flowers, including the first-to-market alcohol gift card in over 700 Wal-Mart stores nationwide · Build client relationships as a dedicated thought leader that understands how industry trends, risks and opportunities affect clients’ goals and offers creative problem-solving, data-driven strategies and clear communication · Lead post-sales account management teams to provide top-notch client service, operations, data analysis and KPI reporting to reduce churn and increase revenue via upsells and renewals · Build cloud collaboration and CRM tools to establish operational processes across multiple departments, resulting in 40% data accuracy increase and 50% nationwide market growth in <12 months

Show-Score is like a Rotten Tomatoes meets Fandango for live theater, aggregating user-generated reviews and selling tickets to an active fan community. As VP of Business Development, I built strategic partnerships, developed sales and marketing strategies, and expanded the business. Key Projects: · Served as acting COO Nov 2019-Feb 2020, leading the company through marketing campaigns, budget forecasting, new business pitches and staff hiring as well as maintaining high-level day-to-day sales and operations. · Created B2C ticketing program in 2016 by sourcing unsold inventory from theatres and selling direct-to-consumer for a nominal fee using Stripe payments. Revenue grew 45% in the first year and averaged 30% growth YoY · Launched the first regional market (New Jersey) as a public-private partnership and managed all client services and budgets.· Negotiated complex agreements with multi-billion-dollar brands like Disney+, FOX and Warner Bros. to meet strategic content KPIs to increase user reach and acquisition through online advertising, contests and in-person activations.· Established customer relationship management (CRM) database to define goals, pursue prospects and track outreach, resulting in a 30% increase in lead conversion · Aligned cross-functionally with engineers and designers to bring new products to market that included mobile-first UX design and customer-centric optimization, and continuously iterated post-launch based on consumer behavior. · Developed cross-channel marketing strategies that converted leads into loyal, revenue-driving customers. By Nov 2019, group sales increased 75% YoY.· Managed customer success team and established customer-first practices, often incorporating community feedback into design, communications and product offerings.

New York, Us

New York, Us

· Developed marketing strategies for Broadway shows at all lifecycle stages, including long running and new productions such as Mamma Mia!, On Your Feet!, Dear Evan Hansen, An American in Paris, and Beautiful. · Created acquisition and sales strategies that utilized third-party promotional channels such as credit card companies, loyalty programs and employer networks. · Identified and secured high level brand partners that increased reach, generated new audiences and provided sponsorships for clients. · Managed relationships, negotiations and contracts with trade media associates, merchandise vendors, concierge coordinators and group tour and travel partners to deliver high value at a low cost. · Worked with creatives to conceptualize and develop marketing tools such as emails, event signage, merchandise and digital assets, ensuring message continuity throughout the customer journey.

New York, Us

Us

· Worked alongside VP Development on $45M Capital Campaign by researching prospects, cultivating new donors, processing new gifts and producing appropriate recognition signage in theater. · Led strategy to improve department CRM database, segment donors and analyze giving reports to identify new funding opportunities. · Served as the primary liaison with Board members to coordinate ticket requests, manage donor outreach and provide distinguished services at events.

Us

· Executed CRM duties via deployment of weekly e-mail campaigns, customer segmentation, social media tracking and organized 60 volunteers to survey audiences for future outreach efforts. · Evaluated historical ticket sales and demand-based pricing strategy to forecast revenue.

Philadelphia, Pa, Us

· Engaged customers in conversation and styling at the flagship lifestyle store at Rockefeller Center. · Promoted to team lead and trained new employees on customer service best practices, shipment responsibilities and fitting room guidelines. · Survived Black Friday.

New York, Ny, Us

· Demonstrated teamwork in an energetic, fast-paced environment with enthusiasm and reliability. · Enhanced client experiences by creating a welcoming atmosphere, anticipating customer needs and connecting the brand to their wardrobe and lifestyle.

Ann Arbor, Michigan, Us

· Worked with the Educational Outreach team to improve organizational, marketing and communication strategies.

Ann Arbor, Mi, Us

· Analyzed student ticket sales spreadsheets and provided a student perspective on the 09/10 season campaign, including ad copy and communications. · Researched new media and technology opportunities to acquire new subscribers such as social media campaigns, Google AdWords, online databases and local media coverage.

Us

· Executed marketing strategy for the School of Music, Theatre and Dance and wrote press releases, designed advertisements and volunteered as a box office and house manager.

Seattle, Washington, Us

· Recognized as top seller in the department for exceeding sales goals through extensive product knowledge, leading to professional customer relationships and increased customer retention.· Designed functional floor plans for merchandise displays, allowing for decreased congestion and increased customer assistance.

Bachelor Of Business Administration, Marketing

Bachelor Of Theatre Arts, Performing Arts Management