Catherine Schwedhelm Email & Phone Number

Paris Area, France

• Head copywriter for Beauty Program (develop content for global digital campaigns and customer experience)
• Created the unique voice of Beauty Program
• Work directly with the Executive Creative Director for Digital and Director of Artistic Department for Beauty, Watches and Jewelry
• Developed global copywriting guidelines (including tone, voice, vocabulary, and key messages) for Beauty Program
• Use impactful storytelling through creative and eye-catching copy to grab viewers’ attention and appeal to the CHANEL customer base
• All written content is translated into 23 languages and published in worldwide markets on all local platforms (website, CRM, social)

San Francisco Bay Area

• Developed content for the agency rebrand and launch of their new website
• Wrote copy for diverse industry clients across a wide range of collateral

Paris Area, France

• Helping build the global and region specific digital strategy to align with the brand awareness and its digital platforms while remaining consistent with the DNA of the brand
• Creation of digital content briefs and collaboration with designers, copywriters and agencies
• Participating in the creation of seasonal digital campaign strategy for all regions including the integration of ePR activations
• Allocating the paid social budget to campaigns whilst creating the posts’ content and copy
• Creation and copywriting of weekly international digital newsletters and daily social posts across all key social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, The Net Set, WeChat and Sina Weibo)
• Following the seasonal global digital engagement calendar and work closely with the Junior Digital Production Manager to ensure the necessary assets are created and delivered on time

Paris, France

• Create digital, social media content and manage international online communities for a portfolio of key +15 luxury brands
• Write, copy-edit and proof-read internal and external communications, to include presentations (client pitches, campaign pitches and briefs), scripts (pitch videos, interviews, voiceovers), digital content, mailings.
• Prepare social media editorial planning to be localized by country teams, ensuring content consistency and relativity (e.g. product wording, brand campaigns, blog posts and video scripts)
• Contribute to social media, international marketing, global campaign, e-PR, content and editorial strategies
• Identify trends (editorial, fashion, luxury) and identify best practices (benchmarking and audits)
• Monitor conversation participation and identify audience influencers

Paris, France

• Specialized in best practices in fashion and luxury goods, consumer behavior and e-Commerce
• Wrote dissertation on luxury and innovation: The U.S. Model of Online Luxury (06/2012); findings published in the Inside Luxury Magazine; http://www.insideluxury.net, 2012)
• Completed 6-month internship as a E-Marketing Assistant / Copywriter at Soubis, a luxury e-boutique selling luxury goods, where developed a plan to improve website functionality, content and design, as well as.

Los Angeles, CA

• Managed a portfolio of fashion brands/labels, serving as primary client contact (Marc Jacobs, Michael Kors, Tom Ford)
• Developed and validated collateral (images/samples/content) for websites and online events (Flash sales)
• Worked closely with the Brand Representatives, the in-house sales, marketing and creative teams

San Francisco & Los Angeles, CA

• Initially worked as an Assistant Project Manager for a branding and marketing agency (LOOK Agency), where managed photo shoots and prepared blog content for the creative team (5) (2005-2007, part-time)
• Subsequently completed contractual assignments in fashion styling and editing to include Freelance Fashion Stylist (2007-2009), Assistant to the Chief Editor at Lucky Magazine (2008) and as Editorial Assistant to the.

Mba In Luxury Goods & Fashion Industries

Specialization in Brand Management, Marketing, Consumer Behavior and E-commerce Dissertation: Innovation and Luxury: The U.S. Model of.

Ba In Communication (Retail & Photography) (Equivalent Of A French License)

Completed 3 month internship in Public Relations with a LA-based agency, Cate Mowell Communications