Catherine Schwedhelm Email & Phone Number

Paris Area, France

• Head copywriter for Beauty Program (develop content for global digital campaigns and customer experience)• Created the unique voice of Beauty Program• Work directly with the Executive Creative Director for Digital and Director of Artistic Department for Beauty, Watches and Jewelry• Developed global copywriting guidelines (including tone, voice, vocabulary, and key messages) for Beauty Program• Use impactful storytelling through creative and eye-catching copy to grab viewers’ attention and appeal to the CHANEL customer base• All written content is translated into 23 languages and published in worldwide markets on all local platforms (website, CRM, social)• Currently helping to develop new Beauty Program hub on CHANEL.com• Coordinate daily with a team of 10 people to create and execute digital campaigns• Successful in crafting compelling CTA's that elicit response and support SEO strategy

San Francisco Bay Area

• Developed content for the agency rebrand and launch of their new website• Wrote copy for diverse industry clients across a wide range of collateral

Paris Area, France

• Helping build the global and region specific digital strategy to align with the brand awareness and its digital platforms while remaining consistent with the DNA of the brand• Creation of digital content briefs and collaboration with designers, copywriters and agencies• Participating in the creation of seasonal digital campaign strategy for all regions including the integration of ePR activations• Allocating the paid social budget to campaigns whilst creating the posts’ content and copy• Creation and copywriting of weekly international digital newsletters and daily social posts across all key social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, The Net Set, WeChat and Sina Weibo)• Following the seasonal global digital engagement calendar and work closely with the Junior Digital Production Manager to ensure the necessary assets are created and delivered on time • Securing post approvals from key stakeholders (HQ and regional) and liaise with our digital agency partners to ensure the updates are published within set deadlines • Benchmarking and interpreting results of the published posts, features and newsletters

Paris, France

• Create digital, social media content and manage international online communities for a portfolio of key +15 luxury brands• Write, copy-edit and proof-read internal and external communications, to include presentations (client pitches, campaign pitches and briefs), scripts (pitch videos, interviews, voiceovers), digital content, mailings and newsletters, ensuring terminology consistency and evolving brand tonality for an international audience• Prepare social media editorial planning to be localized by country teams, ensuring content consistency and relativity (e.g. product wording, brand campaigns, blog posts and video scripts)• Contribute to social media, international marketing, global campaign, e-PR, content and editorial strategies• Identify trends (editorial, fashion, luxury) and identify best practices (benchmarking and audits)• Monitor conversation participation and identify audience influencers • Attend (international and local) client briefs and pitch presentations• Prepare reports on KPI’s and interpret key findings from paid campaigns and make recommandations• Work closely with the Creative Director, Artistic Directors, and Lead Copywriters, as well as with the marketing and creative team and the clients

Paris, France

• Specialized in best practices in fashion and luxury goods, consumer behavior and e-Commerce• Wrote dissertation on luxury and innovation: The U.S. Model of Online Luxury (06/2012); findings published in the Inside Luxury Magazine; http://www.insideluxury.net, 2012)• Completed 6-month internship as a E-Marketing Assistant / Copywriter at Soubis, a luxury e-boutique selling luxury goods, where developed a plan to improve website functionality, content and design, as well as e-commerce and Facebook strategies, e-mail campaigns and positioning briefs (2012-2013)

Los Angeles, Ca

• Managed a portfolio of fashion brands/labels, serving as primary client contact (Marc Jacobs, Michael Kors, Tom Ford) • Developed and validated collateral (images/samples/content) for websites and online events (Flash sales)• Worked closely with the Brand Representatives, the in-house sales, marketing and creative teams

San Francisco & Los Angeles, Ca

• Initially worked as an Assistant Project Manager for a branding and marketing agency (LOOK Agency), where managed photo shoots and prepared blog content for the creative team (5) (2005-2007, part-time)• Subsequently completed contractual assignments in fashion styling and editing to include Freelance Fashion Stylist (2007-2009), Assistant to the Chief Editor at Lucky Magazine (2008) and as Editorial Assistant to the Fashion Editor (C Magazine, 2009), where styled for publications (Teen Vogue, Maxim), created fashion and lifestyle editorials and photo shoot looks and assisted with copywriting of brand messages, case studies and web content

Mba In Luxury Goods & Fashion Industries

Specialization in Brand Management, Marketing, Consumer Behavior and E-commerce Dissertation: Innovation and Luxury: The U.S. Model.

Ba In Communication (Retail & Photography) (Equivalent Of A French License)

Completed 3 month internship in Public Relations with a LA-based agency, Cate Mowell Communications