Market Research Actuary
Current• Analysing and presenting company sales and industry performance information to various Boards of Directors of the group, including making recommendations to influence company strategy• Creating automated Monthly Report templates to review sales, track market share, identify product opportunities and alert of any potential threats. Reports were created at various levels depending on the target audience, e.g. category reports for the Board and Marketing teams, and retailer reports for the Key Account team and Store purchasers.• Researching industry trends and product gaps, and making recommendations to the Marketing Teams for new product development• Sharing regional information with the various Regional Sales Managers and Agent Managers to help identify their consumers and grow their sales; including understanding consumer spend on categories/products, learning consumer flavour preferences and identifying top stores to defend shelf space• Monitoring retailer pricing and competitor prices for product price increase decisions, and strategic price reductions or price specials• Manage team budget and maintain product database for own products and competitor products within that budget, whilst managing relationships with external data suppliers and data cleaners
