Catherine Torry Fcim Email & Phone Number

Sheffield, Gb

Sheffield, England, United Kingdom

Sheffield, United Kingdom

My role is a dynamic blend of strategic planning, tactical execution, and a relentless pursuit of innovation to drive measurable outcomes. By championing agile methodologies, I ensure adaptability and responsiveness to evolving market dynamics while leveraging data-driven insights to optimise marketing performance and enhance customer experiences. My tenure at Struers Limited is marked by a commitment to excellence, continuous improvement, and a relentless focus on delivering impactful results that propel the organisation forward.

Sheffield, United Kingdom

I spearheaded the growth and development of the marketing team, scaling it from its initial small size to a robust unit of 24 professionals, achieving impactful results along the way. Collaborating closely with key departments and the talented marketing team, I crafted comprehensive marketing strategies aligned with organisational goals. By instituting streamlined processes, I ensured seamless integration with the company's business plans, fostering cohesion and synergy within the team. Drawing on industry insights, past performance data, and benchmarking, I orchestrated dynamic campaigns that resonated with our audience of 712,000 social followers. A pivotal milestone was spearheading the company's marketing campaign in collaboration with the BBC for the Supermovers project, coordinating closely with stakeholders to deliver compelling content across email and social platforms as part of the BBC Children in Need campaign. Through meticulous analysis, I identified optimal posting frequency and timing for key social channels, fortifying our digital footprint and enhancing engagement metrics. Additionally, I provided instrumental support in enhancing and expanding the company's weekly email reach to over 3.8 million members while also establishing and overseeing the SEO team, revolutionising our digital campaign planning approach.

Sheffield, United Kingdom

Marketing Manager at School Trends, supplying quality uniform to over 5,000 schools. I managed the marketing team to ensure we add value every day, both to school customers and the business by successfully delivering the organisations strategy. I've established and developed the Marketing strategy and annual Marketing Business Plan to ensure campaigns and marketing activity was delivered to a world class standard.

Sheffield, United Kingdom

This role involved not only overseeing the day-to-day operations of the Marketing Team but also playing a pivotal role in shaping SYPTE's marketing direction, building relationships with external partners, agencies and private enterprises whilst ensuring that marketing efforts were aligned with the organisation's overarching goals. My tenure at SYPTE was defined by a relentless commitment to excellence in marketing execution, strategic foresight, and impactful stakeholder engagement.

Managed all marketing activity for the Family Placement Services (fostering and adoption). Established the analysis of the demographics of existing and potential service users. Identified trends and opportunities for the Service. Managed Fostering Fortnight campaign which achieved 217% increase in in enquiries in comparison to the previous year.

Implemented the Marketing and PR campaigns for: Ambassadors, Fright Night, City Lights Switch On Event and World Snooker Festival. Managed and delivered the Marketing and PR activity for Sheffield’s Children’s Festival, Sheffield-on-Sea and Sheffield City Centre outdoor spaces.Conduct and analyse market research at city centre events. Liaised with national and regional media to secure PR space. Assisted with the delivery and management of City Centre Events.

Sheffield, United Kingdom

Establish and implement marketing strategies and plans for the company including on-line purchasing, customer relationship system, marketing and PR activity. Design and structure of termly brochures distributed to all schools in UK. Responsible for research, design, development, trial/testing of products in conjunction with suppliers. Established the company’s new website in 2005. Lead generation with prospective schools

Coordinated the launch of IceSheffield's brand new building in Sheffield and introduced the new venue to the Ice Skating community. Worked with the HR Media and HRH Princess Anne, Buckingham Palace PR when she opened the building. Delivered the launch and brand strategy, including many successes and also areas that developed - however, Ibiza on Ice was not one of the best ideas.

Birmingham, England, United Kingdom

Leading Strategic Changes With Contemporary Challenges To Drive Strategic Growth

Bachelor Of Arts (B.A.) Hons

Education record