Catherine Tung Email & Phone Number

Brea, California, United States

Brea, California

• Served as the digital marketing specialist for the European and Asia Pacific regions to help plan, build, execute, manage and report for their digital marketing campaigns.
• Responsible for the design and creation of various types of automated campaigns in Marketo that were structured to contribute to global and regional goals and drive demand creation.
• Contributed and grew Moxa's global social media presence through both organic and paid tactics.
• Acted as the social media ambassador for Europe's regional marketing team by managing its regional presence in select social media channels and social integration into automated campaigns.
• Created and managed regional and global content for automated campaigns and social media efforts.
• Collaborated with global and regional teams to devise lead generation strategies that were appropriate for the digital marketing campaign goals.

Irvine, CA

• Executed Woodworker’s Hardware monthly email campaigns by overseeing the design, development and deployment processes.
• Composed and customized content for each email campaign to appeal to the client’s customer demographics; increased click-through rate by 44%.
• Contributed to the redesign of the product promotion email template in both design and development stages; traffic-driven web site transactions increased by 30%.
• Conceptualized and introduced new types of email campaigns to be added to the client offerings to battle email fatigue.

Irvine, CA.

• Supervised the planning, implementation and trafficking of specific short-term projects.
• Facilitated web site maintenance updates for the MagicJack.com site while handling client expectations regarding timing and unexpected issues; certified updates made met the client’s requirements.
• Assisted in developing and deploying the Automobile Club of Southern California’s mobile app user testing.
• Analyzed, interpreted and compiled the data from each round of mobile app user testing in the form of a presentation deck; consulted with the client on data interpretations and recommendations on how to improve the app.
• Organized timeline for multiple client projects, escalating issues as necessary while maintaining necessary KPI’s.

Irvine, CA.

• Managed and monitored the creative design, development, deployment, and metrics analysis processes of approximately 450 B2C email campaigns per year for the Automobile Club of Southern California’s email program.
• Performed quality control work for the Production and Account teams to certify quality of work adheres to Agency standards and client expectations.
• Worked in a high-volume campaign environment with 5-8 emails deployed weekly, supervising updates, content accuracy, and deadlines.
• Responsible for the deployment of the emails as the primary administrator of the ExactTarget email platform, ensuring smooth deployments with an error-free rate of 98%.
• Collaborated with the Account and Project Management teams with research strategy for current and future email campaigns.
• Created and administered project schedules to internal team members, clients and third party vendors.

El Segundo, California

• Supervised main aspects of the B2B and B2C email marketing campaigns across all nine Internet Brands’ brand categories that consist of 100+ websites, 80+ campaigns and 100+ email lists, with a monthly email volume of.
• Oversaw the execution of the ExactTarget email platform across 171 business units as the primary administrator and platform trainer while spearheading the seamless integration of a major company acquisition into the.
• Collaborated with content creators in each brand category to coordinate distribution and resolve issues, while facilitating input to various business units on each stage of the email marketing lifecycle.
• Obtained and interpreted various quantitative performance data reports; consult with respective brand managers on the efficacy level of their email campaigns.
• Managed and created 65% of Internet Brand’s main business unit’s, also known as CarsDirect, email campaigns.
• Managed CarsDirect's social media exposure through Pinterest, Tumblr, Google + and Twitter.

Shenzhen, China

• Created specialized marketing materials including email ads and sales brochures for the international sales team in order to advertise to non-Chinese suppliers to exhibit at Global Sources worldwide sourcing fairs.
• Developed and maintained relationships with suppliers and buyers on-site at sourcing fairs which strengthened client loyalty in the form of continued attendance to the sourcing fairs and membership to the publication.
• Assisted the Supplier Marketing Department in copy-editing Chinese marketing materials that led to a decrease in text errors by 40%.
• Provided extensive market research, in the form of Powerpoint presentations, to the Chinese sales team; educated them to heighten their knowledge of new international consumer markets that the company’s sourcing fairs.

Fujisawa, Japan

• Educated over 40 employees from all management levels within Japan’s top companies, including Hitachi, NOK, Komatsu, and Kansai Paint; to excel in both specialized Berlitz Business English courses and standard courses.
• Implemented interactive teaching activities to improve learning experiences of clients which resulted in increased positive feedback by 30%.
• Expanded Berlitz’s client base by promoting and organizing seasonal events for the Berlitz Kids Program; acquired over 20 new students.

Yokohama, Japan

• Instructed 40 lessons per week to students of all ages and backgrounds; prepared 150 students for level check tests after course conclusion with approximately 65% of the students passing the test.
• Constructed specialized lesson plans for one-on-one sessions based on student’s needs which generated an upturn in students’ special requests for one-on-one sessions.

Aliso Viejo, CA.

Analyzed commissions and payments for the North American sales administration to ensure accurate calculations and compliance with company policies and procedures; improved the current process by increasing the efficiency of commission payment disbursement by 5 days.

Mba, Global Management

Activities and Societies: Campus Ambassador, Thunderbird Marketing Association, NAWMBA

Bachelor Of Arts, Economics

Activities and Societies: Alpha Kappa Psi Professional Co-Ed Business Fraternity

Chinese Mandarin

UC Berkeley's Chinese Business Language Summer Immersion Program