Catherine Tran Email and Phone Number

• Assist the Head of MFA Design Program at UC Davis to enhance brand presence through digital and print media• Develop and produce print catalogs, online newsletters, manage social media accounts, boosting engagement and visibility• Utilize typography and graphic design skills, enhancing visual quality of projects at hand

• Utilize creativity to produce engaging content and develop effective affiliate marketing skills• Conduct in-depth market research on trending products and niches to help determine potential additions to marketing sites• Develop and design social media content and advertising campaigns, boosting engagement and drive traffic

• Created a platform where users can discover, share, and be inspired through a new innovative food sharing experience• Collaborated with team of designers to foster a sense of community within the app, allowing users to rate and review shared dishes while connecting with fellow food enthusiasts

• Collaborated closely with clients to facilitate a seamless design service experience, typically completing projects within a timeframe of 1-3 weeksBrands I have previously designed for:• Oakland Vietnamese Chamber of Commerce• Key Club International• Interact Rotary• Le Crème Cafe, San Jose• East Side High School District - Silver Creek High School, Yerba Buena High School• Milpitas Unified School District - Milpitas High School• Golden Turtle Lion Dance Association• UC Davis ASUCD

• Collaborated closely with the CS Director to coordinate the showcase, including script reviews, slideshow designs, performance logistics, and the organization of fundraisers and sponsorships• Created committees necessary in terms of logistics and planning for the show such as CORE (Fundraising, Design (Props, Costumes, Makeup), Tech Crew, Marketing/PR, Performance, etc.)• Developed various forms and informational slides targeted at club members, utilizing programs such as Google Forms and Google Slides• Actively participated in weekly off-campus office board meetings, delivering comprehensive updates and relevant news

• Orchestrated and managed the annual NorCal VSA Beauty in Bloom Pageant from inception to completion• Coordinated closely with three other Co-Directors and committees, ensuring seamless execution of pageant activities• Implemented successful fundraising initiatives to support pageant operations such as online Bingo Dares and cultural food sales • Utilized design-based programs such as Procreate, Adobe Photoshop, and Adobe Lightroom to create eye-catching infographics and publications, enhancing public engagement

• Engaged in collaborative efforts with 3 fellow designers to navigate through the design process for an on-campus food loyalty program• Contributed substantively to user research initiatives, interviews, persona development, and competitive audits• Translated research insights into actionable design strategies through 4 detailed wireframes through Figma• Awarded for delivering the Most Human-Centered product among a cohort of ten teams

• Oversaw all financial matters, including merchandise acquisitions and distribution• Successfully expanded brand interactions by overseeing and managing social media platforms, such as Instagram, and actively communicating with consumer• Maintained a constant and active consumer base through strategic social media engagement• Designed and executed content consistently using Photoshop and Final Cut Pro for regular updates on Instagram, TikTok, and Facebook• Engaged with the target audience on various social platforms to foster growth and increase the brand's following• Consistently created and published social content on TikTok and Instagram tailored to the interests of the audience seeking art products, stickers, and commissions• Maintained a commitment to social responsibility by consistently donating 60% of all profits to mental health charities

• Collaborated closely with peers and intructors to craft an extensive portfolio of over 30 projects, spanning the specturm from distinctive shirt designs to on-campus club and distruct logos• Secured 1st place in the shirt category for three sucessive seasons of class events (March 2022, November 2022, March 2023)• Proficiently conceptualized graphic shirt designs through Adobe Photoshop, Illustrator, and Procreate• Entrusted with the design and execution of the official school merchandise, distributed to the student body exceeding 300 students and staff

• Facilitated the conceptualization and development of visually pleasing meeting flyers and slides utilizing Adobe Photoshop and Google Slides, ensuring a seamless fusion of creativity and strategic communication• Curated monthly division-specific newsletters, highlighting the diverse array of events and news within the school's chapter clubs• Orchestrated the design of club merchandise on an annual basis while maintaining the club's branding and aesthetic• Maintained an active online presence through consistently updating various social media platforms, ensuring memebers were up to date and fostering a sense of community engagement