Catherine Yi Email & Phone Number

Los Angeles Metropolitan Area

- Lead digital strategy and data research for music clients within UTA's IQ department, the client strategy, data, and research division of UTA.- Elevate client's public profiles and expand their online audiences through research, ideation, and strategic implementation.- Fuel negotiations, identify business opportunities, and secure deals by analyzing and packaging data surrounding clients' online brands.- Maintain strong, ongoing relationships with major social media platforms to stay on the cutting edge of product developments and secure opportunities for talent.- Create new revenue streams for talent by identifying innovative approaches to monetize their audiences.- Manage relationships between clients and outside vendors such as social media managers, fan club providers, video services, and other specialists.Clients include: Christina Aguilera, Lil Nas X, Bad Bunny, Paramore, Karol G, Nicole Scherzinger, Marc Rebillet, Rosalía, jxdn, Nightly, Rebecca Black & more.

Greater Los Angeles Area

- Led overall strategy and execution of clients’ social marketing, including, but not limited to, calendar creation, content creation, community management, community growth, and creative marketing ideas.- Communicated and worked closely with artists and management teams to ensure seamless execution of social campaigns.- Stayed informed on emerging trends and technology, and provided updates to internal teams and clients.- Worked closely with our design team to project manage the creation of all art and video assets for clients including album artwork, music videos, merch designs, and more.- Provided in-depth reporting, insights and analytics for clients across campaigns.Clients included: Krewella, Duke Dumont, Borgore, JVNA, Elohim, Subtronics, pluko, FARR, Cedric Gervais, & more.

Los Angeles Metropolitan Area

- Coordinated brand partnerships for major music festivals including EDC, Coachella, Bottlerock & Burning Man- Handled email communication, scheduling, logistics, etc.- Created marketing decks and other promotional materials

Greater Los Angeles Area

− Digital strategy for multiple brands and individuals in various industries: entertainment, food & beverage, consumer goods, podcasts, nonprofits, SaaS.− Services included content creation, digital marketing, influencer marketing, profile optimization, and online advertising.− Clients included: Postmodern Jukebox, Kenny G, NorCal Cannabis Co, Peer Health Exchange, and more.

Greater Los Angeles Area

- Led social media marketing for diverse range of clients including brands, events, and artists.Clients included: Kenny G, DJ AM estate, American Horror Story, Prophets of Rage, The Piano Guys, Kiefer Sutherland, Stalking Gia and more.

Greater Los Angeles Area

- Researched and compiled marketing campaigns tying together digital marketing, brand partnerships, strategic touring & more.- Supported artist managers and staff with clients including Justin Bieber, Ariana Grande, Tori Kelly, Karlie Kloss, Carly Rae Jepsen, and more.- Script coverage for potential films and TV shows.- Weekly social media reports and updates for artist roster.

Greater Los Angeles Area

- Expanded outreach of GRAMMY U program to UCLA community.- Presented and promoted GRAMMY U at classes, activity fairs, club meetings, etc.- Organized GRAMMY U events at UCLA.

Van Nuys, Ca

- Handled social media accounts for Sub City, the charity arm of Hopeless Records.- Formulated and executed campaigns to fundraise and increase awareness of Sub City.- A&R research online and at shows for potential label signings.- Compiled songs for licensing/sync opportunities.