Catherine Harty (Sellars) Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Brisbane, Australia

London, United Kingdom

•Overall responsibility for the Workspace Group PLC corporate brand and the ongoing expansion of brand awareness with customers, investors and stakeholders within the communities in which it operates.•Development and delivery of marketing strategies to ensure high levels of enquiries and conversions to support occupancy and rental level expectations. •Development, implementation and control of all marketing initiatives both online and offline to ensure; enquiry, viewing and ultimately operational targets are achieved across all estates while working alongside the Asset Management and Lettings Teams•Development implementation and control of digital marketing strategy, improving website traffic, enquiries and conversion of existing database leads. •Campaign development and management of new products and services – creation of bespoke initiatives for new acquisitions, refurbishments and developments to deliver operational targets.•Team management (7 people) - ensure the team is resourced and targeted appropriately in-line with operational objectives.•Marketing Plan, budget (in excess of $3m) and supplier management – production of annual marketing plan, budget and management of the supplier base including web, social, design and brokers accordingly.•Control and maintenance of operational branding ensuring hierarchy is applied at each centre and thorough appropriate channels and activity.•Business Development – Working alongside the Head of Business Development to promote non rental business development activities, including Customer IT infrastructure and services, meeting rooms, Club Workspace and storage.•Customer Satisfaction Research and dissemination of results to key stakeholders•Communications –ensure Corporate and Operational communications are appropriately represented.•CSR – Played an active role in the development of the company’s CSR plan.

Develop, implement and control marketing initiatives to ensure; enquiry, viewing and ultimately operational targets are achieved across all estates while working alongside the Asset Management and Lettings TeamsPromote new business space – create bespoke initiatives for new acquisitions, refurbishments and developments to deliver operational targets.Team management (3 people) - ensure the team is resourced and targeted appropriately in-line with operational objectives.Operational Branding - o Ensure the operational branding hierarchy is applied at each centre and thorough appropriate channels and activity.o Increase brand awareness and position Workspace as the home to new and growing companies, including promotion and coordination of appropriate events, the customer community and partnerships.Customer Satisfaction Research – develop and implement the customer satisfaction survey and disseminate results to relevant groups within the business.CSR – Play an active role in the development of the company’s CSR plan.

Design, Implement and control company wide and local promotional activity – produce marketing plan, instruct and manage suppliers, monitoring returns and adjust activity accordingly. Re-developed and launched new website with CRM integration. Produce and publish monthly reports and section of the Marketing team’s report concerning prospect generation.Ensure newly acquired/refurbished properties are appropriately branded and deliver marketing roll out in line with acquisition expectations. For example ensure occupancy targets are met on each specific estate. Devise marketing strategies for under-performing sites – working with portfolio and centre managers to plan and roll out initiatives. For example localised area marketing strategies, working with local organisations. Ensuring properties and other key messages are represented consistently on the website and on other channels.Management of brokers/agentsManagement of a team of 3

London, United Kingdom

•Client consultation support/relationship building and business opportunity evaluation •Producing marketing reports and plans for all clients•Management of software implementation•Work flow management including campaign execution•Inter department liaison•Specification consultation and management•Input to all management meetings•Analysis of business trend data and presenting data in management reports•Management of book keeping resources•Liaison with trade press•Input into marketing strategy and monitoring presentational output Achievements:Successfully launched several major estate agents websites, the largest of which was 32 branches and included data transfer and software roll out. This helped increase company revenue by 40% in the first quarter.Project Managed bespoke software and website developments to strict deadlines reporting to the client, IT departments (clients’ and in-house) and in some cases, a third party design company. My ability to be the key liaison in a project increased clients coming to Datography for specific developments, steadily building our client base by 40% (2005-7).Instigated and implemented a specialized ‘help desk’ department within the company to cater for growing demand. Grew business opportunities through strategic business development. In 2007 (Jan- August) I generated a 30% increase in new business sales on previous years. My website search optimization plans, reports and recommendations (Google Analytics, Website traffic reports, Pay per click etc) exceeded client Key Performance Indicator targets.

Acim Professional Certification, Marketing

Diploma In Pr

Bachelor Business Management

Bachelor Of Social Science, Social Policy

Maths, English, Chemistry, Biology, Accounting, Art