Cathleen Cusachs Email & Phone Number

Boston, Massachusetts, United States

Nurture and grow the fandoms of a handful of national PBS Kids programs produced by GBH, including Arthur, Molly of Denali, Pinkalicious and Peterrific, and Work It Out Wombats! Responsible for developing the shows’ social media strategies, posting and community management for each show’s Facebook, YouTube, Twitter, Instagram, TikTok accounts and more. Coordinate content from the productions’ deep libraries and work to activate and grow the millions of fans that already follow GBH Kids productions on social media. Coordinate with internal teams across GBH, including legal, marketing and GBH Kids, and coordinate with both the PBS KIDS and GBH social media teams. Analyze and report social channel performance to quantify the effectiveness of campaigns. Partner with brands, influencers, athletes and celebrities to develop cross-promotional tactics on social.GBH Kids is one of the top producers for public media, creating educational content for kids, parents, caregivers and teachers, including iconic PBS Kids programs such as the award-winning Arthur and Molly of Denali, digital series, games, apps and podcasts. GBH Kids also works closely with PBS LearningMedia, providing digital curricula for more than 2 million teachers across all 50 states.

Run social media accounts for both the Emerging Media Studies program (@emsatbu) and the Center for Mobile Communication Studies (@cmcsatbu). Create social media content like student spotlights, social cards, photos of campus, etc. for all accounts. Write weekly blog posts on relevant technology news for the Center for Mobile Communication Studies.

Assist Emerging Media Studies PhD candidate, Lee Hair, in researching his dissertation on digital patronage platforms. Digital patronage is a revenue model— found on platforms like Twitch and Patreon— in which fans provide direct, recurrent, and long-term financial support to creators in exchange for small rewards. The dissertation analyzes how creators generate the value of relational goods and how they justify the process of relational-economic exchange.

Norwalk, Connecticut

As the lone social media producer, I developed comprehensive, practical strategy for 22+ local newspapers, including the New Haven Register, Connecticut Post, Stamford Advocate, and Norwalk Hour. I led company-wide trainings in best practices, as well as created dozens of posts daily. I also produced original content to accompany projects and stories, like social graphics and videos. Daily monitoring of brand accounts included engaging with readers, addressing issues, and watching metrics. I also wrote on occasion, including one story that ran on the front page of the New Haven Register.

Greater New Orleans Area

Monitor and publish social media posts promoting stories and articles for NOLA.com | The Times-Picayune. Cover events via Facebook lives, Instagram stories, and Twitter. Create produced video and graphic social cards for relevant stories, events, and highlights. Photograph stories and events for the photo team. Built the Where NOLA Eats Facebook page up from scratch; 3.5K likes in less than three months.

Brooklyn, New York

Worked with Amtrak's onboard magazine, The National. Assisted editors in budgeting, pitching, editing, and interviewing. Wrote blurbs. Moved print stories to web. Ran social media accounts, including growing a brand new Instagram from the ground up. Fact-checked the entire December 2018/January 2019 issue.

Assisted editors with budgeting, pitching, editing, fact-checking, and piecing together sections. Also helped with social media posting on Instagram, Twitter, Facebook, and Pinterest. Formatted and published stories on web. Wrote blurbs and generated table of contents. Assisted photographers and stylists on photoshoots.

Greater Boston Area

Received training in classroom management, media and cultural competency, and a curriculum-based teaching. Ran all social media accounts every Monday. Promoted student work.

I seek out and assign stories for the arts section in our weekly publication. Recruit new reporters, edit section stories, design page layout, and occasionally write myself.

Working alongside the head lifestyle editor in pitching story ideas, recruiting correspondents, editing, formatting, interviewing, and writing.

Limburg, The Netherlands

Lead columnist from Emerson's study abroad program in The Netherlands

Boston, Massachusetts

The Arts section was without a head editor this semester. We relied solely on our Managing Editor, myself, and my assistant. I worked with our small team to develop stories, edit articles, and organize our section for print. I also wrote approximately one article a week.

Boston, Massachusetts

I was assigned articles for the lifestyle section by my editor on a weekly basis. Interviewed and wrote an 800 word story with a one-week turn around window.

Greater Boston Area

Worked with the communications staff to send press releases, construct talking points, write blog posts, monitor social media, edit audio and video, and perform other miscellaneous tasks as needed.

Bachelor Of Science - Bs, Journalism

Activities and Societies: Newspaper Staff Editor, Orientation Leader, Global Ambassador with Education Abroad and Domestic Programs.

Master Of Arts - Ma, Emerging Media Studies

Activities and Societies: Graduate Assistant for the Emerging Media Studies program, Graduate Assistant for the Center for Mobile.

High School Diploma