Cathleen Free Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

• Creates corporate and product visual identities including logo design, marketing materials, stationery, and brand standards• Designs range of print materials including annual reports, quality of care reports, brochures, newsletters, magazines, and community outreach materials• Responsible for internal print communications such as creating content and design for media kits, social media, brochures, advertisements, and web copy• Prepares variety of files ready for offset and digital printing production• Clients including Orbost Regional Health, Gippsland Women’s Health, East Gippsland Shire, Noweyung, Greyhound Racing Victoria, and Wellington Regional Tourism

• Established visual brand identity (logo design, brand standards, corporate communications) • Develops ongoing event visuals (invitations, advertisements, event displays, digital media) • Promotes ongoing awareness through visual communications and social media graphics

• Supervised Visual Branding department and managed overall project workflow• Led design strategy projects for a variety of clients such as inVentiv Health (now Syneos Health), Zoetis, Astellas, Daiichi Sankyo, Pfizer, Microsoft, Energizer, Carnival Cruise Lines, Dollar Tree, BYB Brands, CATO Corporation, Red Heart Yarn, Dr. Reddy’s Laboratories, Cox Communications, Darden Restaurants, Yadkin Valley Bank, and South State Bank• Created award-winning designs for a variety of clients including logo design, package design, corporate communications including marketing materials and stationery design, and brand standards• Worked closely with the marketing department and created content for internal communications• Collaborated with brand strategy, verbal branding and market research teams to deliver comprehensive offerings to a variety of clients• Developed department training manuals and implemented a new standard procedure guide for visual capabilities• Managed freelancers and third-party agencies for design, special projects, and photo shoots• Responsible for scoping investments including client projects and internal budgeting• Trained 50+ internal staff on visual branding capabilities and design process• Increased department revenue by creating internal tools and working closely with business development team

New York, New York

• Supported graphics team with restaurant brand development• Maintained and updated company press• Conducted internal and client research and assisted with launch of a fashion line• Supported design team with market research and visual brand audits• Created visual PowerPoint presentations for luxury perfume client

Charlotte, North Carolina Area

Charlotte, North Carolina Area