Cathleen Lavelle Email & Phone Number

San Diego, Ca, Us

Role expansion of overseeing both Healthcare and Human Capital Management media sales and client success teams

Oversee media sales and client success teams for Healthcare brands:- HealthLeaders- ACDIS- Post Acute Advisor- Patient Safety & Quality Healthcare- NAHRI

Greater San Diego Area

Developed digital communication strategies as they pertain to email marketing, press releases, social media and website.Managed email campaigns from start to finish, including planning, list segmenting, design, content, evaluating, and reporting. Manage digital and social media team, including outside vendors - graphics, video creation, product packaging, etc - as required on a project by project basis. Supported event marketing through all digital channels including email, social media, website, and surveys. Helped develop concept, design, content, and user-experience for online-learning platform, Social Network Marketing University and managed addition of new modules, updates, and usability improvements.

Greater New York City Area

As Senior Digital Account Manager, I ensured successful digital campaign execution from deliverables through implementation and reporting for all advertising accounts under the Healthcare Informatics brand. Campaign platforms included email, lead generation, display ads, rich media, and webinars.I performed regular account reviews to identify up-sell opportunities, optimization tactics and performance issues. As the day-to-day client contact, it was my job to understand client needs and challenges and identify appropriate digital solutions. I worked with the digital team to come up with new products and make recommendations for new campaigns based on the client's objectives. I accompanied sales representatives on client conference calls, meetings and events.

Greater New York City Area

As Online Media Manager, I was responsible for all online advertising operations for 7 publications, including scheduling, booking, and reporting via Doubleclick DFP, OpenX, and CheckM8. I communicated directly with clients in regards to specification questions, testing, troubleshooting, and reporting. I monitored campaigns post-launch to ensure proper delivery of impressions and tracking of clicks. I rewrote the flash advertising specifications, resulting in the proper click tracking of 100% of flash ads.

Greater New York City Area

As Online Marketing Manager, I directed the design and execution of all email campaigns to facilitate both customer acquisition and retention. I managed all affiliate relationships, setting up partners with cobranded websites, deploying email campaigns and providing weekly reporting. I successfully launched social media marketing campaigns for the acquisition of new affiliates. I hired, trained, and managed all marketing interns.

Greater New York City Area

I produced new healthcare-related site content weekly and maintained content on 3 site blogs. I researched and implemented multiple search engine optimization techniques to improve website visibility, tripling the amount of unique visitors over a 3 month period. I optimized company homepage to maximize the benefits of organic search and I developed and managed a successful social media strategy.

Ba, English Literature

Activities and Societies: College Honors Program

Year Abroad

Professional Certificate, Fitness Instruction/Exercise Science