Cathryn Binz Email & Phone Number

Allen, Tx, Us

Los Gatos, California, United States

* Recognized for vast improvements in the global Cisco Security portfolio training program. - Target audience: Security sellers (internal and partners) in sales, pre-sales engineering, and deployment roles - Scope: 25+ products (794+ on-demand, role-based assets and 100 quizzes across 166 courses), instructor-led modules, metrics, survey capture, related comms, rewards, and post-mortem analysis - Process: Ensured stakeholder alignment; standardized training content, quizzes, and best practices to validate that engineers can apply training to customer scenarios; advised program support and reporting teams - Data privacy compliance: Spearheaded data-sharing agreement, external data-sharing process capture, operational support team FAQ, and platform choice for support ticketing system migration - Results: 33x higher security bookings by partners with participating individuals vs. non-participants - Scale: 16K+ Cisco partners/employees participate annually; expanding to new hires, partner specializations, engineer concentration exams, and security trials console* Applied best practices to help design, build, and launch a global SaaS training program (in 2.5 quarters) that transformed the way Cisco sells.

Los Gatos, California, United States

* Drove best-practice sharing as sole U.S. liaison across customer segment and portfolio teams. - Analyzed data, market dynamics, and resources with sales and engineering leaders. - Helped align plans to achieve bookings goals while sharing “feet on the street” views cross-functionally. - Improved campaign choices by compiling average sales cycles, deal sizes, and sharing cross-portfolio insights.* Influenced early achievement of annual sales goals. - FY19 midsized collaboration business – with simplified message, packaged content, and first virtual summit on this portfolio. - FY19 and FY18 midsized networking business – with early input on seller needs for successful intent-based networking launch. - FY16 data center business – by attaching Citrix and NetApp ecosystem products; quadrupled QoQ marketing-led pipeline across Americas and EMEA.* Developed business consultant training for marketeers to elevate discussions with leadership; included nuances in sales compensation models, how Cisco recognizes bookings, partner considerations, solution adoption/usage, and addressing headwinds & tailwinds.* Accelerated Apple partnership with message alignment, demand generation strategy, and campaign asset creation.

Allen, Tx

Consulting firm delivering marketing strategies and programs to Fortune 500 clients.FOR CLIENT: CISCO* Led Americas marketing for 800+ partners (resellers, distributors, systems integrators, service providers).* Contributed to more than 100% YoY growth in Americas midmarket segment. - Teamed with global engineering to understand priorities, deliver product roadmap insights, and explain the sales mindset. - Improved lead quality by initiating data consolidation across operations, analytics, sales, and engineering. - Aligned customer/partner incentives and sales targets by collaborating with promotions team. - Engaged executive sales champions, shared highest-impact tools/promotions/incentives, and secured funding from multiple sources for program execution.* Helped drive 46% YoY sales growth with enterprise segment initiative that captured trend data for engineering. * Drove $25.6M in booked revenue by co-developing program (concept to completion in same quarter).FOR CLIENT: NOKIA NETWORKS (formerly Nokia Siemens Networks)* Developed North American positioning & sales collateral that helped elevate client from # 4 to # 2.

Austin, Tx

Cisco cloud service provider specializing in business voice, video and contact center functionality.* Influenced 6x increase in monthly recurring revenue over 5 months with streamlined services portfolio, sales/partner collateral, discovery & proposal templates, competitive data, and message matrix.

St Louis, Missouri, United States

Networking, security, collaboration, and data center solutions provider.* Achieved $92M in wireless sales pipeline (127% of goal, on time & budget) via Cisco customer retention program (thwart competition).* Generated $32M+ in wireless sales opportunity over 4 months with customer acquisition program. * Created fun, leaderboard-styled communications that motivated cross-portfolio team selling (secure wireless, and later, secure wireless voice).* Built continuous, high-touch programs spanning digital media, PR/AR, telemarketing, modular roadshows, events, and surveys.* Developed interactive webinars with demand generation, automatic next-step offer, lead capture, and follow-up purchase incentives.

Dallas, Tx

Energy solutions affiliate of world’s largest independent energy company (Hunt Oil).* Evaluated potential acquisition targets and participated in due diligence activities.* Led integration of sales, marketing and services teams for 3 acquired companies (smart meters, energy monitoring, and cogeneration).* Simplified offering (40% decrease) and redefined market opportunity (20% increase).* Spearheaded company’s RFP response to Pacific Gas & Electric (one of two finalists). * Accepted CEO challenge to expand role; delivered 10% revenue growth via 3000 distributors.* Created employee brand ambassador network, executive visibility plan, and internal newsletter.* Drove international marketing (trade media, industry associations, events, launches, in-store promotions, catalogs, and advertising).

Dallas, Tx

Enterprise mobile/wireless software provider.* Positioned company for acquisition (within first 6 months of employment) by gaining analyst recognition as one of world’s top mobile software providers. - Created collateral and competitive materials deemed best preparation in corporate history. - Worked with product management and product marketing teams to align efforts with voice of the customer. - Coached CEO on company & investor speeches (e.g., crisis communications, acquisitions).

Richardson, Tx

Inc. 500 fast-growth technology PR agency acquired by Cohn & Wolfe (WPP company).* Orchestrated full agency participation in client’s IPO and convinced client’s attorneys to allow broadcast coverage during quiet period.* Taught tech practice groups (e.g., wireless, photonics, telecommunications, semiconductor, CRM and healthcare) how to assess trends and secure press/analyst coverage.

Bachelor'S Degree, Mathematics

Minors in business and political science.

Juris Doctor (J.D.)

* Clerkship, U.S. Department of Justice, Tax Division * Teaching Assistant, Antitrust Law * Elective coursework in Oil & Gas.