Cathy Allison

Cathy Allison Email and Phone Number

Product Marketing Manager
Cathy Allison's Location
Woodstock, Illinois, United States, United States
Cathy Allison's Contact Details

Cathy Allison personal email

About Cathy Allison

Educational professional with experience in product marketing, developing product messages, product/sales presentation training, strategic account planning, managing key account professional development implementations. Specific expertise in curriculum knowledge and technology solutions. Skilled in customizing product message to customer needs and creating marketing tools to impact decisions. Demonstrated ability to organize large-scale product implementation trainings focused on professional development solutions to meet customer needs. Excellent communication skills and experience in coordinating corporate training meetings, exhibits and event functions. Highly organized, results driven, above average computer skills.Specialties: Developing competitive/customized product messages, presentation coaching, strategic planning and execution strengths, strong curriculum knowledge and technology solutions, implementation and staff development coordinator.

Cathy Allison's Current Company Details

Product Marketing Manager
Cathy Allison Work Experience Details
  • Houghton Mifflin Harcourt
    Senior Product Marketing Manager, Reading
    Houghton Mifflin Harcourt Jul 2015 - Feb 2020
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  • Houghton Mifflin Harcourt
    Field Marketing Director
    Houghton Mifflin Harcourt Mar 2013 - Jun 2015
    Greater Chicago Area
    Design and execute marketing and promotional plans for state/regional level campaigns.
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  • American Reading Company
    Account Manager
    American Reading Company Jul 2012 - Feb 2013
    Greater Chicago Area
    Responsible to cultivate and close sales leads in new accounts and expand sales in existing accounts in Northern Illinois and Southern Wisconsin. Build customer relationships and match solutions to customer needs as determined by consultative selling.
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  • Mcgraw-Hill
    Sales Consultant Manager
    Mcgraw-Hill Jan 2004 - Feb 2012
    Manage and support sales teams in Central Region. Key responsibilities include: strategic account planning, developing territory marketing/prospecting plans and creating marketing tools to increase revenue. Manage performance by developing talent through training and on-site coaching. Effectively establish and maintain customer relationships by tailoring solutions and managing key account professional development product implementations. Subject matter expert in curriculum and technology solutions.
  • Mcgraw-Hill
    Marketing Manager
    Mcgraw-Hill Jan 1993 - Jan 2003
    Effectively market products and develop regional marketing plans for launch of new products. Collaborate in territory market planning and create account specific marketing tools. Coordinated exhibits/conferences and event functions ensuring high visibility.
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  • Macmillan/Mcgraw-Hill
    Regional Sales Consultant
    Macmillan/Mcgraw-Hill Jul 1990 - Jan 1992
    Delivered effective competitive sales presentations and conducted in-services that addressed district needs. Prepared and conducted professional workshops and demonstrated knowledge of curriculum and State Standards.

Cathy Allison Skills

Staff Development Training Coaching Sales Strategic Planning Sales Presentations Management Academic Publishing Curriculum Design Team Leadership Sales Operations Market Planning Presentation Development Solution Selling Salesforce.com E Learning Powerpoint Event Planning Presentation Coaching Teamwork Crm Program Implementation Talent Management Collaboration Team Building Talent Development Event Execution Collaborative

Cathy Allison Education Details

Frequently Asked Questions about Cathy Allison

What is Cathy Allison's role at the current company?

Cathy Allison's current role is Product Marketing Manager.

What is Cathy Allison's email address?

Cathy Allison's email address is ca****@****ail.com

What schools did Cathy Allison attend?

Cathy Allison attended Indiana University Bloomington, Indiana University-Purdue University At Indianapolis.

What skills is Cathy Allison known for?

Cathy Allison has skills like Staff Development, Training, Coaching, Sales, Strategic Planning, Sales Presentations, Management, Academic Publishing, Curriculum Design, Team Leadership, Sales Operations, Market Planning.

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