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Cathy Cao is a Senior Vice President at Mobupps. She possess expertise in online advertising, digital marketing, marketing, online marketing, mobile marketing and 7 more skills.
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Senior Vice PresidentMobuppsShanghai, Shanghai, China -
Vp Of Apac RegionMobupps Mar 2022 - Present -
Head Of Mobupps Cn TeamMobupps By Wmadv Apr 2016 - Present -
Account ManagerWisemedia Co.Ltd Jan 2015 - Mar 2016Responsibility of domestic business line1. Be in charge of ads order from 4A agencies such as OMG, IPG, etc, also arrange online DSP adsschedules for famous advertisers like Chinalife, SPD Bank, NipponPaint, BASF, etc and make sure theads results is better than traditional media buying.2. Communicate with members in operation team, know about resources from Ads Exchanges,generate PC pre-roll media as Youku, Tudou, iQiyi, Sohu, portal media like Sina, Tencent, 163, and alsoMobile APP like Qzone, Toutiao and so on.3. According to the bidding situation, provide media plan for advertisers and optimize adspromotion with operation team later, check daily numbers and be sure of the efficiency and performance.4. Guarantee ads KPI and provide final report after promotion.5. Visit advertisers both Chinese and Overseas, summarize the results of last campaigns, knowabout new demands and keep stable business partnership.6. Represent Wisemedia at international ads exhibition, make company introduction and look fornew working partners.Responsibility of overseas business line1. participate in organizing overseas network business line, be responsible for overseas BDdepartment.2. Through online and offline, developing business line and look for advertisers on my own.3. Take care of promotion needs from more than 30 advertisers, including Chinese advertisers likeUC, Baidu, 360 and overseas advertisers like Glispa, Seventynine, Blackfox,etc, arrange team members tofollow every details.4. Build up team relationship with publisher team, give feedback from advertisers on time. -
Account ManagerAvazu Holding May 2014 - Feb 2015Shanghai1. In charge of more than 20 Chinese and oversea clients, such as Baidu, 360, Changyou, UC Web, 337, Snappea, Offerservice, etc. Be responsible with successful campaigns running via Network, for example Mobogenie, Baidu Battery Saver, Clauncher, 360 Securty, etc.2. Communicate with advertisers and the AM of our publishers, make sure all the traffics are allowed and quality is good.3. Give promotion suggestions to advisers according to personal experiences and reality situation.4. Summarize all the data every month, and also in charge of invoicing. -
Product InternShanghai Media Group Jan 2014 - Apr 2014 -
Digital PlannerPhd Sep 2013 - Dec 2013中国 上海市区1、Use some database systema such as iReaserch and CNRS to run data.2、Cooperate with my colleagues to make advertising and media plan.3、Analyze column and index though data reports.4、make final advertising programme and competitor analysis.
Cathy Cao Skills
Cathy Cao Education Details
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Advertising
Frequently Asked Questions about Cathy Cao
What company does Cathy Cao work for?
Cathy Cao works for Mobupps
What is Cathy Cao's role at the current company?
Cathy Cao's current role is Senior Vice President.
What is Cathy Cao's email address?
Cathy Cao's email address is ca****@****pps.com
What is Cathy Cao's direct phone number?
Cathy Cao's direct phone number is 188019*****
What schools did Cathy Cao attend?
Cathy Cao attended Shanghai University.
What skills is Cathy Cao known for?
Cathy Cao has skills like Online Advertising, Digital Marketing, Marketing, Online Marketing, Mobile Marketing, Advertising, Digital Media, Playing The Piano, Management, Marketing Strategy, Sports, Social Media Marketing.
Who are Cathy Cao's colleagues?
Cathy Cao's colleagues are Lilah Oved, Saida Ismieva, Shifra Guri, Omer Rochman, Fedor Molot, Amanda Machulis, Annu Suryavanshi.
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