Cathy Chen Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

Washington D.C. Metro Area

Hoffman Estates, IL

• Advised on $775M transaction of Craftsman to Stanley Black & Decker.
• Drove financial analysis for sell-side deal, built scenario model projecting operations, financing and returns.
• Communicated with Sears leadership and partner bank to create investor materials and facilitate deal processes.
• Provided detailed forecast models and cash flow analyses to senior management.
• Streamlined monthly forecast updates using SQL and VBA.
• Built evaluation model with flexible architecture facilitating numerous forecasts and premium scenarios

Hoffman Estates

• Created gross margin finance decomposition models to assess volume and rate favorability that are distributed to business finance teams.
• Collaborated with senior leadership to model and determine 2017 financial targets for Sears Holdings.
• Designed and communicated professional decks and file templates for internal teams to provide update on margin performance and upcoming initiatives at weekly SHC executive finance and CEO meetings.
• Developed clean sheet methodology based on YTD trends to determine future business gaps to forecast and plan.
• Recorded notes for weekly executive holdings company meeting. Notes distributed weekly to CEO and senior leadership
• Created and maintained dynamic Sears and Kmart top item performance reporting that provided sales, units, margin, markdowns, allowance, receipts, and ending inventory information within Tableau and Excel environments.

Hoffman Estates

• Collaborated closely with the President of Sears, SVP of Home and VP of Tools on Sears format strategy for the 2015 Winter holiday season. Presented analyses and recommendations to the President of Sears and the rest.
• Lead cross-functional team with members from marketing, inventory, gift giving, and the drive-aisle team to ensure marketing and store visibility of top items. Coordinated effort led to $7M increase in total sales, $8M.
• Collaborated with the SVP of Home, Grocery & Drug, on Kmart format strategy for 2015 2nd half holidays. Built financial models to analyze historical format, competitor, member, and marketing performance and to deliver.
• Developed comprehensive Shop Your Way Brands Daily Financial Reporting used by the business unit leadership to review performance. Improved on daily forecast allocation for Shop Your Way Brands. Built Teradata and.

Hoffman Estates

Chicago

-Managed strategic initiatives for QA department to increase team productivity and efficiency-Created organizational framework for new processes to reduce redundancies and maximize output-Designed and launched operational plans for call monitor process by introducing new call search tools; presented results to VP of Operations-Collaborated with tech.

Greater Chicago Area

-Manage multi-thousand dollar budget for PPC accounts-Worked extensively on Bing and Google search engines for SEO and PPC to expand market-Tested and launched many new marketing campaigns to increase brand awareness and profit on Google and Bing platforms -Communicated with 3rd party vendors to optimize campaign performance and increase revenue through.

Greater Chicago Area

-Specialized in website development and market strategy-Created budget reports to analyze and determine the most cost efficient online marketing strategy for the company -Researched and analyzed numerous competing company’s’ websites, conducted company comparable analyses and drafted several proposals for the creation a different website-Assessed the.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Economics

Activities and Societies: Women's Swimming & Diving Team, Student Alumni Committee