Cathy Chen Email and Phone Number
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Cathy Chen is a Strategy Manager at Accenture at Accenture. She possess expertise in visual basic for applications, microsoft excel, essbase, sql, financial and operational modeling and 23 more skills. She is proficient in French. Colleagues describe her as "I managed Cathy for 2 consecutive summers while she was a digital marketing intern for the UK line of business at Enova, and both times it was a pleasure. Cathy is incredibly bright, always ready to tackle new projects and take the initiative to make sure a project succeeds. Countless times I caught Cathy going above and beyond what was required to make sure she understood all aspects of SEO, PPC and Affiliate networks such as buying books online, reading additional materials, and growing her SQL skills to improve our campaign tracking. Cathy understands what it takes to succeed. She witnessed many big-time disasters first-hand (extreme drops in organic rankings, Adwords account suspension) and was part of the resolution each time. Also, when our SEO associate left, Cathy took on his responsibilities- some of which were major, full-time responsibilities- and was an immense help. I would hire Cathy again in an instant. She will bring immediate value any company she joins in future endeavors."
Accenture
View- Website:
- accenture.com
- Employees:
- 407706
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Strategy ManagerAccenture Dec 2021 - PresentNew York City Metropolitan Area
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Senior Strategy ManagerAccenture Sep 2020 - Dec 2021New York City Metropolitan Area
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ConsultantMorgan Stanley Jun 2020 - Sep 2020New York City Metropolitan Area -
Summer Financial Management AssociateCiti Jun 2019 - Aug 2019New York City Metropolitan Area -
Finance ManagerClark Construction Group, Llc Aug 2017 - Aug 2018Washington D.C. Metro Area -
Manager, Business AnalyticsSears Holdings Corporation Oct 2016 - Jul 2017Hoffman Estates, Il• Advised on $775M transaction of Craftsman to Stanley Black & Decker. • Drove financial analysis for sell-side deal, built scenario model projecting operations, financing and returns.• Communicated with Sears leadership and partner bank to create investor materials and facilitate deal processes.• Provided detailed forecast models and cash flow analyses to senior management.• Streamlined monthly forecast updates using SQL and VBA.• Built evaluation model with flexible architecture facilitating numerous forecasts and premium scenarios• Engaged with internal teams to facilitate close of transaction and finalize TSA agreements. -
Manager, Business AnalyticsSears Holdings Corporation Oct 2015 - Oct 2016Hoffman Estates• Created gross margin finance decomposition models to assess volume and rate favorability that are distributed to business finance teams.• Collaborated with senior leadership to model and determine 2017 financial targets for Sears Holdings.• Designed and communicated professional decks and file templates for internal teams to provide update on margin performance and upcoming initiatives at weekly SHC executive finance and CEO meetings.• Developed clean sheet methodology based on YTD trends to determine future business gaps to forecast and plan.• Recorded notes for weekly executive holdings company meeting. Notes distributed weekly to CEO and senior leadership• Created and maintained dynamic Sears and Kmart top item performance reporting that provided sales, units, margin, markdowns, allowance, receipts, and ending inventory information within Tableau and Excel environments.• Optimized and developed SQL queries for centralized finance reporting that reduce up to 80% of process time.• Constructed analyses for Apparel teams to review seasonal inventory sell-through and expected clearance markdowns• Executed monthly process to determine buyer performance based on sales, margin and GMROI. Collaborated with buyers to provide performance commentary for senior leadership.
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Senior Business AnalystSears Holdings Corporation Apr 2015 - Oct 2015Hoffman Estates• Collaborated closely with the President of Sears, SVP of Home and VP of Tools on Sears format strategy for the 2015 Winter holiday season. Presented analyses and recommendations to the President of Sears and the rest of senior leadership to gain alignment on Top Categories, Top Members, and Top Stores strategy.• Lead cross-functional team with members from marketing, inventory, gift giving, and the drive-aisle team to ensure marketing and store visibility of top items. Coordinated effort led to $7M increase in total sales, $8M increase in online sales, and a 2% increase of top 100 items to total sales. • Collaborated with the SVP of Home, Grocery & Drug, on Kmart format strategy for 2015 2nd half holidays. Built financial models to analyze historical format, competitor, member, and marketing performance and to deliver strategic insight and optimization opportunities for holiday events. Let to 4.9% ($25M) increase in sales for Christmas week.• Developed comprehensive Shop Your Way Brands Daily Financial Reporting used by the business unit leadership to review performance. Improved on daily forecast allocation for Shop Your Way Brands. Built Teradata and Microsoft Access tables to house data.
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Business AnalystSears Holdings Corporation Aug 2014 - Apr 2015Hoffman Estates
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Strategy And Operations InternEnova International Jun 2013 - Aug 2013Chicago-Managed strategic initiatives for QA department to increase team productivity and efficiency-Created organizational framework for new processes to reduce redundancies and maximize output-Designed and launched operational plans for call monitor process by introducing new call search tools; presented results to VP of Operations-Collaborated with tech development teams and project management to ensure projects met objectives and time requirements-Used SQL to write queries for new customer experience enhancement project initiatives -
Digital Marketing InternEnova International Jun 2012 - Jun 2013Greater Chicago Area-Manage multi-thousand dollar budget for PPC accounts-Worked extensively on Bing and Google search engines for SEO and PPC to expand market-Tested and launched many new marketing campaigns to increase brand awareness and profit on Google and Bing platforms -Communicated with 3rd party vendors to optimize campaign performance and increase revenue through display advertising-Increased SEO SERP rankings, Google organic traffic, and loans by keywords for many 2nd tier keywords-Created statistical analyses using Excel and SQL of campaign performances and presented them at weekly meetings
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Teaching AssistantKellogg School Of Management Jun 2012 - Sep 2012Greater Chicago Area -
Summer InternPacific Bridge Medical Jun 2012 - Jul 2012-Specialized in website development and market strategy-Created budget reports to analyze and determine the most cost efficient online marketing strategy for the company -Researched and analyzed numerous competing company’s’ websites, conducted company comparable analyses and drafted several proposals for the creation a different website-Assessed the financial risks and opportunities of creating a new company website and changes in advertising budget-Created briefing reports to present new strategies to obtain more European clients-Researched hundreds of keywords on different search engines to determine SEO rankings through Google Analytics
Cathy Chen Skills
Cathy Chen Education Details
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Master Of Business Administration - Mba -
Economics
Frequently Asked Questions about Cathy Chen
What company does Cathy Chen work for?
Cathy Chen works for Accenture
What is Cathy Chen's role at the current company?
Cathy Chen's current role is Strategy Manager at Accenture.
What is Cathy Chen's email address?
Cathy Chen's email address is ca****@****ion.com
What is Cathy Chen's direct phone number?
Cathy Chen's direct phone number is +130176*****
What schools did Cathy Chen attend?
Cathy Chen attended The University Of Chicago Booth School Of Business, University Of Chicago.
What are some of Cathy Chen's interests?
Cathy Chen has interest in Biking, Bartending, Ice Skating.
What skills is Cathy Chen known for?
Cathy Chen has skills like Visual Basic For Applications, Microsoft Excel, Essbase, Sql, Financial And Operational Modeling, Microstrategy Reporting, Quantitative Analytics, Tableau, Teradata Sql, Data Analytics, Seo, Google Adwords.
Who are Cathy Chen's colleagues?
Cathy Chen's colleagues are Snehal Kumbhar, Clara Ganssmueller, Rebecca Di Bene Rufini, Giovani León Concepción, Sai Gurunadh, Sweety J., Laura Martín Ochando.
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