Cathy Devine Email & Phone Number

Accountable for developing critical relationships with community-based physicians, hospitals, clinics, and their staff to market 1st in-class injectable Sublocade™ and Suboxone Film. Represented Indivior as a leader in the marketplace and promoted a highly technical and innovative product portfolio. Identified and developed thought-leaders and area speakers and delivered high quality, value-added programs utilizing a high science approach focused on identifying needs and providing solutions. Key Initiatives════════════» Executed a strong launch of Sublocade™ by utilizing specialty product experience, building off strong relationships with specialists in the territory and influencing their behavior to improve patients’ lives.» Conducted effective virtual presentations, in-services, and lecture programs to achieve product formulary acceptance and reimbursement.» Recruited and influenced healthcare providers to become certified to treat patients with addiction issues. Assisted with buy and bill, reimbursement, Medicare, and managed care issues.» Effectively trained medical staff on patient identification; Risk Evaluation Management Strategy (REMS); appropriate use & administration.Staff Leadership ══════════════» Selected to Sales Leadership Council to drive corporate field initiatives. Mentored and coached 7 new hires to develop and implement sales and call plans for their specified territory as part of national strategy.» Filled in as Interim Manager as needed, Conducted interviews of potential candidates for vacant team positions along-side manager.» Selected to be Treatment Advocate Champion for the SE Region and then nationwide to establish go-to-market strategies in order to maximize revenue and market share for Suboxone Tablets®, Suboxone Sublingual Film®, and Sublocade® subcutaneous injectable.

Executed business plan and launch strategy for Subutex, Suboxone tablets, and Suboxone Film in hospitals, MCOs, academic institutions, behavioral/mental health treatment institutions, and private practices throughout southeast Florida. » Assisted HCPs to expand treatment options for treating Opioid Use Disorder (OUD).» Delivered branded messages that emphasized features and benefits to grow market share. Conducted/organized presentations, physician clinical learning forums and other product introduction events.» Developed relationships with hospital administrators to execute corporate contracts, including GPO/IDN contracting.» Identified, cultivated, and maintained relationships with KOLs, Treatment Advocates and academic centers of excellence.Leadership ════════» National Treatment Advocate Speaker Program Champion working with Marketing & Compliance to devise guidelines, create guidebook and FAQs for strict compliant speaker programs.» Selected by management as the National Culture Champion to collect and share best practices, optimize morale, and strengthening organizational culture.Accomplishments & Awards════════════════════════» Led the successful launch of Suboxone Sublingual Film®. Maintained the highest market share on team, well above national average.» Achieved formulary at the VA Hospital Palm Beach for Suboxone Sublingual Film®, FY10.» Won Zone Blue Chip Award multiple times for positive market share/volume change growth.» Pinnacle Award Winner for top 10% national ranking, FY09, FY10; and top 20% FY14.» National & Zone Level Save the Children Charity Champion, FY09-14. Voted National Wellness Ambassador, FY12.» Served on MINDS Team, providing intel and feedback from field to Marketing, FY11. » Won the Peak Performer Award for top sales growth, FY09.

Represented Reckitt Benckiser Pharmaceuticals to office-based physicians, addiction, and behavioral medical professionals in a new territory from Coco Beach to Palm Beach. Launched and marketed combination Buprenorphine Suboxone tablet treatment for patients diagnosed with opioid use disorder.» Called on psychiatrists, pain specialists, anesthesiologists, neurologists, primary care, infectious disease, mental health facilities, rehabilitation centers, and hospital-based and ER physicians. » Executed product value propositions through patient centric programs to address customer goal of optimal transition of care by improving clinical outcomes.» Maintained a collaborative relationship with Clinical Educators to increase addiction awareness, achieve territory, and organizational, account growth and development objectives.» Won the Peak Performer Award for top sales growth, FY09.

Part of the Takeda Neuroscience/Gastroenterology Division to launch and promote Rozerem for the treatment of insomnia, as well as Amitiza for treatment of chronic idiopathic constipation in a highly competitive market. » Delivered formal presentations to hospital committees resulting in obtaining formulary placement. » Territory consistently ranked top third in nation exceeding goals by 125% and higher. » “Leo Award” Presidents Club recipient for top 10% performance nationwide, FY06.

Bachelor Of Science Degree - Bs, Marketing

Master Of Science Degree - Ms, Education