Cathy Li

Cathy Li Email and Phone Number

Senior International Business Manager @ GLOBUS Events
Shanghai, China
Cathy Li's Location
Huangpu District, Shanghai, China, China
About Cathy Li

I have 7-8 years of working experience in global leading companies in the industry dealing with global and domestic customers, work closely with internal and external stakeholders, and experienced in managing event project and digital product.I am open-minded, curious about new things, creative, detail-oriented, resilient. I have a 'caring' personality.

Cathy Li's Current Company Details
GLOBUS Events

Globus Events

View
Senior International Business Manager
Shanghai, China
Website:
globusevents.com
Employees:
180
Cathy Li Work Experience Details
  • Globus Events
    Senior International Business Manager
    Globus Events
    Shanghai, China
  • Indegene
    Project Manager
    Indegene Aug 2021 - Present
    中国 上海市
    Work as a customer-facing project manager for Pfizer content factory covering APAC markets including China.- Responsible for tracking and delivering digital content used in Veeva, website, and WeChat. The whole process: scope identification, quotation, content and creative adaptation, HTML coding, validation and go live.- Dealt with regular day-to-day projects, expedited projects, high complexity projects and projects in batches.- Implemented Squire for BM3.3 projects for some… Show more Work as a customer-facing project manager for Pfizer content factory covering APAC markets including China.- Responsible for tracking and delivering digital content used in Veeva, website, and WeChat. The whole process: scope identification, quotation, content and creative adaptation, HTML coding, validation and go live.- Dealt with regular day-to-day projects, expedited projects, high complexity projects and projects in batches.- Implemented Squire for BM3.3 projects for some markets in APAC.- Digital product includes Digital Sales Presentation, Rep Triggered Email, Survey, etc. used in Veeva; Microsite/Galaxy, Digital Banner used for website; Wechat article used for Wechat.- Modified process by providing in time reflection and practical suggestions for system; improved the efficiency of communication by quickly identifying the needs to meet the market expectations; communicate with internal teams (based in India) in multi-functions and clients cross different time zones. Show less
  • Informa Markets
    Project Manager
    Informa Markets Apr 2019 - Sep 2019
    Shanghai City, China
    Work as a project manager for 2 inbound B2B exhibitions: in fields of Nonwovens and filtrations, organized in Shanghai.- led a team of 4-5 members in marketing and sales functions (internal); worked with global sales offices (the US and South Korea); cooperated with global and domestic business partners like associations and media partners (external).- Managed budget and set goals and targets for team; set pricing policy.- Planned the service and product; planned booth and… Show more Work as a project manager for 2 inbound B2B exhibitions: in fields of Nonwovens and filtrations, organized in Shanghai.- led a team of 4-5 members in marketing and sales functions (internal); worked with global sales offices (the US and South Korea); cooperated with global and domestic business partners like associations and media partners (external).- Managed budget and set goals and targets for team; set pricing policy.- Planned the service and product; planned booth and functional areas in the venue; and planned the marketing strategy including digital marketing and on-site activities.- Oversaw sales milestones; analyzed and visited key customers and competitors; managed salesforce and contracts; cooperated with Operation team; managed vendor, people, and risk. Show less
  • Informa Markets
    Sales Manager
    Informa Markets Jan 2018 - Mar 2019
    Shanghai City, China
    Work as a sales manager supervising 1-2 sales members.- Planned and implemented sales activities for the projects.- Responsible for tracking the progress of sales through CRM/salesforce. - Helped customers to design and deliver their marketing campaign to maximize their benefit.- Generated and assigned leads to the team to achieve the targets in different milestones. - Helped the team to achieve the project sales target (129.87%) and personal sales target (164%).
  • Informa Markets
    Account Manager
    Informa Markets Apr 2016 - Dec 2017
    Shanghai City, China
    - Conducted international sales by retaining existing customers and generating new leads.- Prepared sales materials and documented customer communications via CRM in an accurate and timely manner.- Established rapport with international key accounts and provided consulting service to customers.- Assisted the team leader to achieve the project sales targets and the personal sales targets (85%).
  • Messe Frankfurt (Shanghai) Ltd
    Project Assistant
    Messe Frankfurt (Shanghai) Ltd Apr 2014 - Mar 2016
    Shanghai
    Work as a project assistant for multi-functional working content in sales, marketing, coordination and operation for 2 outbound B2B exhibitions, in fields of paper and stationery, venue in Frankfurt and Dubai.- Managed sales including booth selling, CRM and contract; responsible for exhibitor registration and service catalog management.- Created marketing content for website and Wechat; Conducted data analysis and create content for brochures, press releases, post-show reports.-… Show more Work as a project assistant for multi-functional working content in sales, marketing, coordination and operation for 2 outbound B2B exhibitions, in fields of paper and stationery, venue in Frankfurt and Dubai.- Managed sales including booth selling, CRM and contract; responsible for exhibitor registration and service catalog management.- Created marketing content for website and Wechat; Conducted data analysis and create content for brochures, press releases, post-show reports.- Liaised with overseas offices (Frankfurt, Dubai, Hong Kong), business partners, sales agency and suppliers to leverage the resources to achieve goals.- Managed budget for onsite event, marketing activities, traveling, catering and gift; achieved the sales targets of the projects. Show less
  • Shanghai Blue Vision Investment & Consulting Co., Ltd
    Overseas Sales & Marketing Specialist
    Shanghai Blue Vision Investment & Consulting Co., Ltd Jun 2013 - Mar 2014
    Shanghai
    - Conducted international sales via email, call and visit; provided service to customers to improve satisfaction.- Managed international key accounts and coordinated with partners and vendors.- Improved interpersonal communication skills and event organising skills. - Assisted the marketing leader to complete multiple tasks in this project.

Cathy Li Skills

Trade Fair Organizing Coordinating Marketing Overseas Sales Filter/filter Media/filter Media Testing Non Woven Paper/stationery/packaging Licensing Marketing Strategy

Cathy Li Education Details

Frequently Asked Questions about Cathy Li

What company does Cathy Li work for?

Cathy Li works for Globus Events

What is Cathy Li's role at the current company?

Cathy Li's current role is Senior International Business Manager.

What schools did Cathy Li attend?

Cathy Li attended 英国华威大学, 南昌航空大学, Yichun University.

What skills is Cathy Li known for?

Cathy Li has skills like Trade Fair Organizing, Coordinating, Marketing, Overseas Sales, Filter/filter Media/filter Media Testing, Non Woven, Paper/stationery/packaging, Licensing, Marketing Strategy.

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