Cathy Mccarthy is a Operating Partner at Perch Partners. She possess expertise in e commerce, online advertising, marketing, social media, creative direction and 20 more skills. Colleagues describe her as "I had the pleasure of working with Cathy for many years. Cathy has a work ethic that is second to none, builds strong cross functional relationships and has meticulous attention to detail. She is a strategic partner who is always doing what is best for the company and truly cares about her team. I was fortunate to have Cathy as a manager and mentor." and " Cathy is one of the most hard working, intelligent and results driven people I have ever had the privilege to work for. While Cathy was my Manager, she proved time and again her incredible knowledge of the Yahoo business and was therefore, my most valuable resource . Cathy always exhibited a great balance in regards to “guiding” me in the right direction, yet giving me the autonomy to make the larger decisions on my own. Her management style proactively empowered me to succeed without feeling micromanaged or untrustworthy to make those hard choices or push back on stakeholders when I needed to for the greater good of the event, all the while gently inputting her expertise and opinion. Her approachable manner was key to helping me succeed. For the times I sought help in escalating issues (or the need for an advocate/ally) Cathy asked the right questions assessed the situation and when appropriate, stepped up to the plate to support me while still holding me accountable for results. It was invaluable. As a friend, Cathy was patient, kind and compassionate during some very trying times. It was a pleasure to work by her side for the years I did and I truly hope our career paths cross again in the future! "