1.Understand client’s business, build relationship with senior level Clients. 2.Lead long-term strategic and annual integrated media planning. 3.Explore and evaluate emerging media/technology opportunities4.Oversee media strategies, implementation plans, and provide requirements and insights into overall media planning.5.Optimize media investment and improve the ROI6.Participates in new client presentations as the leader in the media planning, buying and strategy，develops and leads the internal development of the media best practices7.Set up the working standard and develop training and best-practice facilities to improve the media proficiency of the team