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A sales professional with successful B2B sales experience helping companies grow revenue and inspire performance improvement to impact business results. A passion for business development; account management; training; and, developing sales teams to achieve goals.
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Business Development ManagerRollins, Inc. May 2017 - May 2018Southwest Region -
Sales ManagerSoilworks, Llc - Soil Stabilization & Dust Control Jan 2015 - Aug 2016Scottsdale, ArizonaSoilworks provides engineered solutions to meet the broad needs of the dust control and soil stabilization industry. Whether the market is commercial, industrial or military, Soilworks has the innovative tools, unmatched technical support, and environmentally friendly technologies to fulfill specific requirements. Soilworks’ performance-driven portfolio of industry-leading products include the Patented U.S. Dept. of Defense Surtac®, Soiltac®, Powdered Soiltac®, Gorilla-Snot® and the newly patented Durasoil®. Soilworks’ international sales network, global distribution centers and integrated customer service provide an ideal platform to satisfy all its customers’ needs. -
Senior Manager, Sales Training (Learning And Talent Development)Republic Services Jun 2002 - Sep 2014Phoenix, Arizona Area• Communicated with senior executives and field sales leadership determining performance gaps, curriculum needs, training strategy and budget requirements for organization of 1,200• Led collaborative effort with subject-matter expert team creating new hire onboarding program contributing to 4% reduction in field sales turnover (2014 vs. 2013)• Led subject-matter expert team to develop “boot camp” course designed to differentiate service offerings for new manufacturing sales channel• Led multiple teams developing online content for new service offering, business retention, pricing initiative, CRM functionality and upgrades• Led four regionally-aligned sales trainers to support sales and customer service learning initiatives• Coached sales managers/trainers to maximize learning/skill transfer -
Region Sales TrainerWaste Management Jan 2000 - Jun 2002West/Central Regions• Coordinated and facilitated sales training within two regions for 365 sales personnel • Coached sales reps for improved productivity/performance• Coached sales managers to reinforce learning for maximum skill transfer• Took initiative to train/coach new sales trainers for corporate learning department• Developed negotiation course for retention reps companywide• Senior facilitation lead for first business acumen course for sales management -
Division Sales ManagerWaste Management May 1995 - Jan 2000Central Valley, Ca• Staffed, trained, developed sales departments for Sacramento/Fresno divisions• Coached reps for improved productivity/performance• Implemented training best practices in weekly sales meetings• Exceeded sales and pricing budgets each year for both divisions (noted performance for 1998- revenue growth 35% and exceeded pricing budget 22%)• Supported corporate by leading train-the-trainer negotiation program for west region sales leadership -
Business Development RepresentativeWastequip (Toter) May 1994 - May 1995Pacific Southwest• Managed sales/customer service activity for Southern California, Arizona and New Mexico tracking municipal waste automation projects promoting rollout carts for residential curbside collection programs• Managed the municipal bid process by influencing technical/user buyers to consider design, materials, and process benefits in bid documents• Team selling approach led to successful close of large Southern California municipal sale of $15m -
Corporate Sales Training ManagerLaidlaw Waste Systems Sep 1991 - May 1994Us And Canada-Coordinated and facilitated all sales training courses (80% travel)-Coordinated and facilitated sales leadership training courses-Coached in-field to improve productivity/performance -
Pacific Region Sales Training ManagerBfi Waste Systems Jan 1988 - Aug 1991Houston, Tx•Spearheaded region sales training program for 150 sales reps•Developed/implemented first sales manager reporting course for company to improve reporting accuracy•Developed negotiation course to improve customer retention performance •Nominated by Corporate VP of Sales to develop selling skills course for new transportation line of business•President's Club Winner (3 years) -
Sales SupervisorBfi Waste Systems Mar 1985 - Dec 1987San Jose And Los Angeles, California-Coached in-field to improve performance and onboard new employees-Conducted training in weekly sales meetings-Managed price increases achieving 100% of budget-Managed business retention efforts (80% saved business)-President's Club winner -
Major Account Representative (B2B)Bfi Waste Systems Apr 1982 - Mar 1985Fresno And San Jose, California-#1 rep in nation through disciplined prospecting plan; built top territory in company in competitive Silicon Valley market-President's Club winner
Cathy Berlin Skills
Cathy Berlin Education Details
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Speech-Language Pathology
Frequently Asked Questions about Cathy Berlin
What is Cathy Berlin's role at the current company?
Cathy Berlin's current role is Sales Manager at Vogel Holdings, Inc.
What is Cathy Berlin's email address?
Cathy Berlin's email address is ca****@****win.com
What is Cathy Berlin's direct phone number?
Cathy Berlin's direct phone number is (480)-627*****
What schools did Cathy Berlin attend?
Cathy Berlin attended California State University, Fresno.
What skills is Cathy Berlin known for?
Cathy Berlin has skills like Training, Contract Negotiation, Account Management, Sales Management, Sales, Team Building, New Business Development, Strategic Planning, Leadership, Management, Customer Retention, Talent Management.
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3labelmaster.com, gmail.com, totalpromote.com
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1lakesideind.com
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Cathy Berlin
United States -
Cathy Berlin
United States
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