Cathy Cunha Email & Phone Number

San Francisco Bay Area

All Systems Broadband, is now an Amphenol Broadband Solutions (ABS) company. ABS provides innovative technologies to the world’s Broadband Service Providers. The company brings together the creative forces behind industry leaders including All Systems Broadband, Holland Electronics, Times Fiber, and Extreme Broadband Engineering to deliver forward-looking solutions across the entire spectrum of broadband network topologies – copper, fiber and satellite.Utilizing state of the art engineering and manufacturing techniques, ABS increases the performance and reliability of broadband networks while delivering a personalized customer service and support experience to match. Visit the company at www.amphenolbroadband.com

Livermore, Ca

• Built and implemented a cohesive corporate marketing plan which included: direct marketing, brand management, PR, media relations, social media, corporate positioning, advertising, events and trade show marketing, increasing brand visibility by 100% while staying within an established $500,000 budget.• Drove leads through inbound and outbound marketing initiatives, accelerating sales growth by 20% year over year.• Designed new theme and simplified messaging for trade shows, focusing on business goals, key strengths and changes in the market.• Oversaw administration of the company CRM system (SalesForce.com). Directed consultant in the development of rules, reports, dashboards and processes for executive management, sales and finance teams.• As WordPress administrator, worked with web consultant to convert website to a new CMS platform, enabling publishing, editing and modifying content as well as maintenance from a central interface.• Seized panel discussion opportunities, positioning TriPower industry experts to participate at several trade shows and conferences, resulting in 10+ panel appearances.• Established relationships with analysts, editors and industry experts, securing interviews and opportunities for articles and case studies in industry specific publications, e.g., AGL – DAS Bulletin, HIMSS Insider and Urgent Communications.• Conceived, created and distributed carrier specific, i.e., Sprint, Verizon, newsletters providing customer updates on their specific projects.• Positioned company as an industry leader with regular participation in over 20 key industry trade shows.• Created a steady drumbeat of news and information about the company through regular press releases, averaging about one per month, thereby contributing to strong company name recognition.

Livermore, Ca

• Managed company’s marketing program including event and trade show planning, logistics and implementation, brand marketing, project management, and messaging / press release development. • Regularly analyzed marketing programs and initiatives to determine effectiveness and adjust planning accordingly. • Drove strong, steady exposure for the company through the coordination of press articles describing launch activities, customer announcements, product releases, and other events, averaging one press release every 3 weeks.• Managed all aspects of company’s participation in 15 tradeshows and events annually, resulting in positive exposure to over 75,000 individual attendees. Worked closely with vendors and venue to ensure schedules and budget were met.• Established new company identity through a creative trade show booth design. • Led cost reduction discussions for new booth, reducing cost by over 20%.• Conceived and launched a marketing expansion into Europe by coordinating all aspects of the company’s first stand alone presence at a trade show in that region. Coordinated supporting marketing efforts, including press releases, etc. • Effectively planned and coordinated marketing and public relations events, including promotional initiatives.• Created new messaging and content to ensure a successful product launch through coordination of Marketing and Product Planning teams. • Incorporated messaging into all company marketing materials, Press Releases, Technical “White Papers,” etc. • Managed the company’s market presence by securing and organizing meetings with key analysts, investors, and industry reporters.• Administered all company contracts with potential customers, current customers, resellers, and business partners.

Livermore, Ca

• Effectively worked with Marketing and Sales Vice President, executive management team, other departmental representatives, vendors, and customers developing marketing initiatives and company policies. • Coordinated investor meetings and developed marketing materials, including preparation of Due Diligence packages, through six series of financing rounds, closing at $150M.• Managed the recruitment of new employees, resulting in a 350% increase in the size of the sales team.• Acted as corporate liaison to officers, vice presidents, directors, managers, and over 70 employees. • Managed corporate executive’s presentations, speaking engagements, and materials for all corporate event planning.• Established work procedures in start-up company that grew from 25 to over 100 employees while marketing the firm’s mission and vision to the investment community, customers, and the industry.• Researched, compiled, and delivered strategic information in preparation for monthly Board of Directors meetings.• Developed Corporate Travel Policy for employees, including establishing corporate accounts with travel agency, rental car agencies, and hotel corporate rates.

San Ramon, Ca

Technical Graphics Specialist/Coordinator (1999 – 2000)Provided technical graphics to over 90 Southern Africa Business Unit partners, including coordination of high profile events and meetings with Southern Africa Delegates• Provided technical graphics to over 90 Southern Africa Business Unit partners, including coordination of high profile events and meetings with Southern Africa Delegates. • Prepared high profile, confidential presentations for upper management.• Designed interactive publications, documents, and presentations.• Constructed technical illustrations using variety of PC drawing programs (Freehand, CorelDraw, Illustrator, PowerPoint, and Visio Technical) which included schematic drawings, block diagrams, tertiary trap drawings, and flowcharts.• Prepared electronic reports for CD-ROMs, scanned and manipulated images of photographs, technical drawings, maps, and documents.• Planned and coordinated corporate events, integrating creative graphics and messaging into all aspects of the event.• Produced plots, spiral bound reports, manuals, and CD-ROMs.

Provided office management to Chevron Overseas Petroleum Business Unit, an organization consisting of 150+ employees.