Cathy Cunha Email & Phone Number

San Francisco Bay Area

All Systems Broadband, is now an Amphenol Broadband Solutions (ABS) company. ABS provides innovative technologies to the world’s Broadband Service Providers. The company brings together the creative forces behind industry leaders including All Systems Broadband, Holland Electronics, Times Fiber, and Extreme Broadband Engineering to deliver forward-looking.

Livermore, CA

• Built and implemented a cohesive corporate marketing plan which included: direct marketing, brand management, PR, media relations, social media, corporate positioning, advertising, events and trade show marketing.
• Drove leads through inbound and outbound marketing initiatives, accelerating sales growth by 20% year over year.
• Designed new theme and simplified messaging for trade shows, focusing on business goals, key strengths and changes in the market.
• Oversaw administration of the company CRM system (SalesForce.com). Directed consultant in the development of rules, reports, dashboards and processes for executive management, sales and finance teams.
• As WordPress administrator, worked with web consultant to convert website to a new CMS platform, enabling publishing, editing and modifying content as well as maintenance from a central interface.
• Seized panel discussion opportunities, positioning TriPower industry experts to participate at several trade shows and conferences, resulting in 10+ panel appearances.

Livermore, CA

• Managed company’s marketing program including event and trade show planning, logistics and implementation, brand marketing, project management, and messaging / press release development.
• Regularly analyzed marketing programs and initiatives to determine effectiveness and adjust planning accordingly.
• Drove strong, steady exposure for the company through the coordination of press articles describing launch activities, customer announcements, product releases, and other events, averaging one press release every 3.
• Managed all aspects of company’s participation in 15 tradeshows and events annually, resulting in positive exposure to over 75,000 individual attendees. Worked closely with vendors and venue to ensure schedules and.
• Established new company identity through a creative trade show booth design.
• Led cost reduction discussions for new booth, reducing cost by over 20%.

Livermore, CA

• Effectively worked with Marketing and Sales Vice President, executive management team, other departmental representatives, vendors, and customers developing marketing initiatives and company policies.
• Coordinated investor meetings and developed marketing materials, including preparation of Due Diligence packages, through six series of financing rounds, closing at $150M.
• Managed the recruitment of new employees, resulting in a 350% increase in the size of the sales team.
• Acted as corporate liaison to officers, vice presidents, directors, managers, and over 70 employees.
• Managed corporate executive’s presentations, speaking engagements, and materials for all corporate event planning.
• Established work procedures in start-up company that grew from 25 to over 100 employees while marketing the firm’s mission and vision to the investment community, customers, and the industry.

San Ramon, CA

• Technical Graphics Specialist/Coordinator (1999 – 2000)Provided technical graphics to over 90 Southern Africa Business Unit partners, including coordination of high profile events and meetings with Southern Africa.
• Provided technical graphics to over 90 Southern Africa Business Unit partners, including coordination of high profile events and meetings with Southern Africa Delegates.
• Prepared high profile, confidential presentations for upper management.
• Designed interactive publications, documents, and presentations.
• Constructed technical illustrations using variety of PC drawing programs (Freehand, CorelDraw, Illustrator, PowerPoint, and Visio Technical) which included schematic drawings, block diagrams, tertiary trap drawings.
• Prepared electronic reports for CD-ROMs, scanned and manipulated images of photographs, technical drawings, maps, and documents.

Provided office management to Chevron Overseas Petroleum Business Unit, an organization consisting of 150+ employees.