Cathy Gribble Email & Phone Number

Beverly Hills, California, US

OO

• Establish an analytics discipline within a creative agency that grounds creative and strategic work in data
• Roll out business and marketing objective analysis and category insights
• Build out audience profiling, segmentation and customer journey mapping capabilities and processes
• Lead the development of target audiences for several clients and build comprehensive profiles that cover demographics, psychographics, interests, channel and media usage, engagement maps, and content, influencer and.
• Synthesize large amounts of research provided by clients and distill into meaningful, actionable and consumable reports that provide implications and recommendations

Copenhagen, DK

• Manage the Client Services teams in LA and NY, consisting of media strategy and analytics teams supporting all North American clients
• Utilize client-provided data including customer lifetime value segmentation, new acquisition and retention segments and product usage and fallout to define lead generation and nurturing programs to increase new.
• Define business requirements to build out self-serve media mix models, onboard clients and provide training to utilize the MMM platform, provide customer support and insights from the platform
• Manage P&L for Client Services in the LA office including forecasting revenue and costs
• Introduce digital media and brand strategy disciplines to grow agency business beyond Direct Response TV planning and buying
• Connect analytics and insights to strategy to deliver data-informed strategy that delivers business results

Copenhagen, DK

New York, NY, US

• Manage operations and innovation in analytics, data collection, audience segmentation and targeting across all strategic partnerships and programs with vendors (Including Facebook, Google, ESPN and others)
• Implement comprehensive audience segmentation and targeting – including creating the audiences segments, defining tools and data sources for analysis, recommending media plan, liaising with activation partners, leading.
• Build and integrate the analytics discipline for Nissan across nine Omnicom Group agencies with 40+ analytics positions across various North American locations and roll out integrated reports that deliver actionable.

Los Angeles, CA, US

• Build a digital strategy, activation and analytics discipline within the agency covering websites, customer extranets, paid and owned social, SEO, programmatic, dynamic creative, multivariate testing and optimization
• Manage enterprise tools such as the Lexus Data Management Platform (DMP) and Ensighten Tag Manager including data sources, data translation and ingestion, nomenclature and taxonomy, processes and operations to ensure.
• Leverage multiple insights tools including qualitative and quantitative research, syndicated research, web and social analytics tools, data management platforms and other insights tools to map out customer journeys.
• Develop strategies for new business pitches including audience, market and brand insights, strategic recommendations and compelling storytelling presentations

Los Angeles, CA, US

Glendale, California, US

• Create the strategy for, and manage, the web analytics and business intelligence programs, which includes defining business requirements, reporting and analytics needs, directing the technical implementation as well as.
• Leveraged website analytics to optimize user experience on Disney websites including removing usage barriers, identifying content that drives greater engagement
• Create and present long term plans for the business intelligence and web analytics programs; includes creating budgets, forecasts, resourcing, new initiatives and plans for increasing capabilities
• Manage enterprise tools including Microstrategy and Adobe Analytics and Target from negotiating contracts, managing implementations, training users, maintaining taxonomy and nomenclature documentation and develop.
• Developed advanced customer segmentation across several Disney online properties to improve profitability, drive onsite and in-game registrations, repeat visits, reduce churn drive up customer engagement Disney IP.

Glendale, California, US

San Jose, California, US

• Create global marketing communications strategy to supporting B2B technology branding, new product & service launches, new releases, and customer acquisition and retention
• Develop all on-line marketing strategies and programs leveraging industry, competitive, audience and product insights and knowledge
• Perform competitive and market share analysis to develop market share forecasts and contribute to new business viability analyses
• Work closely with global sales team to optimize marketing efforts for lead generation and sales support
• Work with product teams to optimize offerings based on consumer usage, market, audience and competitive analyses
• Develop a global closed-loop process for generating, nurturing, processing and qualifying leads resulting in full performance visibility (effectiveness, ROI and cost of acquisition) across products, audience segments.

Bachelor Of Social Science, Economics

Bachelor Of Commerce (B.Com.)