Cathy Hale

Cathy Hale Email and Phone Number

Biz Owner | Marketing, Content Writing + Digital Storytelling @ Sticky Creative Marketing
Austin, TX, US
Cathy Hale's Location
Austin, Texas, United States, United States
About Cathy Hale

Marketing professional. Word wrangler. Digital storyteller. Autism advocate. Coffee fiend. Entrepreneurial thinker. Outgoing introvert.Cathy, a marketing virtuoso with over 25 years of diverse expertise, brings a unique blend of skills to the table. Her multifaceted journey encompasses roles ranging from a nimble freelance writer and marketing specialist, to a corporate director orchestrating teams and initiatives that align with stakeholder needs and corporate growth strategies, all aimed at enhancing ROI. At her core, she excels in the art of content creation, messaging and branding, particularly catering to the distinctive needs of small businesses. She's a word wrangler crafting narratives, a digital storyteller weaving engaging tales and an entrepreneurial thinker. Cathy's strategic acumen drives results. As a brand manager, she thrives in the spotlight, masterfully producing events and charting revenue streams. Simultaneously, she's content working behind the scenes, breathing life into keywords and concepts with original, authentic content that resonates.Cathy is a seasoned, dynamic force in the marketing world, poised to ignite your brand's potential.Accomplishments:2022 | Finalist for 'Marketing Professional of the Year,' HBA Austin's MAX Award, in recognition of outstanding work for The Heights at Vista Parke.2022 | Successfully orchestrated Ash Creek Homes' 40th Anniversary Bash, the company's largest event to date. Secured event sponsors to offset costs, generated revenue, and paved the way for Ash Creek to explore new revenue streams through an event marketing strategy2021 | Spearheaded a highly successful marketing campaign for The Heights at Vista Parke, resulting in 44 homes pending contract in less than nine hours, a record-breaking achievement in the company's 40-year history2020 | Finalist for HBA Austin's 'Best Special Sales Promotion' MAX Award in recognition for her special sales promotion for Honey Creek, an award-winning neighborhood 2014 | Surpassed event revenue goals at Open Sky Media by producing over 15 large-scale events (500+ guests) in a single year, supporting four magazines in the Midwest2013 | Achieved a remarkable 34.7% increase in newsstand sales in 2013, a direct result of a multi-faceted branding campaign initiated in early 2012, while at Austin Monthly Magazine

Cathy Hale's Current Company Details
Sticky Creative Marketing

Sticky Creative Marketing

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Biz Owner | Marketing, Content Writing + Digital Storytelling
Austin, TX, US
Website:
zwickelicious.journoportfolio.com
Employees:
1
Cathy Hale Work Experience Details
  • Sticky Creative Marketing
    Biz Owner | Marketing, Content Writing + Digital Storytelling
    Sticky Creative Marketing
    Austin, Tx, Us
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  • Sticky Creative Marketing
    Full-Stack Marketer | Content Creator | Copywriter | Digital Storyteller
    Sticky Creative Marketing 2014 - Present
    Austin, Texas
    Bluefin Realty | Content Creation | Boutique real estate firm making Gulf Coast #beachhouse dreams come true in Port Aransas, North Padre and Rockport, TXTrue Talent Group | Marketing Specialist | 7-month contract with MC500 Marketing to provide content creation and account services for notable landscape & lighting company based in Beverly Hills and an award-winning Realtor licensed in D.C., Virginia & MarylandPlastix Marketing | Freelance Content Writer | Premier marketing agency for plastic surgeons, medical spas, cosmetics and other aesthetic practicesLake Travis Lifestyle | Senior Staff Writer & Marketing Strategist | Digital magazine serving the Lake Travis area & surrounding Texas Hill CountryPhilly Marketing Labs | Content Writer & Parenting Expert for Prestige Brands | Clear Eyes, Little Remedies & Boudreaux's Butt PastePainResource.com | Content Writer | Online resource dedicated to empowering & supporting people living with chronic painSpindle360 | NextDesk & EvoDesk | Content Writer | 2016-2017Limbo Jewelry & Triple Z Threads | Marketing & PR | 2016ABC Blinds & Drapery | Content Writer | 2016Zbraneck & Holt Custom Homes | Content Writer | 2016Wenner Media | US Weekly Magazine | Austin Reporter | 2009-2012iVillage.com (owned by NBC Universal) | Content Writer & Parenting Expert | 2009-2011Babble.com (owned by Disney) | Content Writer & Parenting Expert | 2008-2010
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  • Sticky Creative Marketing
    Autism Advocacy
    Sticky Creative Marketing Mar 2007 - Present
    Austin, Texas
    In 2007, Cathy founded Sticky Creative/MommyQ, emerging as a pioneer in the "mommy blogging" arena. She used this platform to navigate motherhood, sharing insights on parenting, particularly as a mother of an autistic child. Throughout this journey, Cathy maintained her role as her son's advocate.As her son grew older and learned to self-advocate, Cathy's writing focus shifted. Initially serving as a therapeutic outlet following her son's autism diagnosis, her work evolved into a commitment to raising autism awareness within her local community. Cathy partnered with businesses like Pure Barre Lakeway to produce and execute events like 'Light It Up Blue Under the Barre' for Autism Speaks. Her family's participation in Walk Now for Autism Speaks consistently garnered recognition as top supporters in Austin.Cathy's dedication to community engagement is further demonstrated in her eight-year role as a Committee Member and PR Chair for the Texas Advocacy Project's Black & White Ball. This annual event is a vital fundraiser and support system for those in need of legal assistance in cases of domestic violence. She also supports non-profits in her Lake Travis community like A Kind Hart Foundation.Cathy's influential voice and advocacy efforts have resonated with diverse audiences, particularly women, including Nielsen Power Moms. She has been featured in media outlets such as Parents, Parenting, Marie Claire, Martha Stewart Living, The Stir, The Observer, USA Today, The Wall Street Journal, Austin American-Statesman, KXAN, WEtv, HLNtv, iVillage, iHeartRadio, Pregnancy & Baby, Pregnancy Today, SELF, and Baby Center.
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  • Ash Creek Homes
    Marketing Director
    Ash Creek Homes May 2019 - Jul 2022
    Austin, Tx
    As the Marketing Director, Cathy played a pivotal role in orchestrating marketing initiatives for an Austin-based home builder and land developer, overseeing the entire process from conceptualization to execution. In recognition of her outstanding contributions, Cathy was named a finalist for the 'Marketing Professional of the Year' award at the 2022 MAX Awards, presented by the Homebuilders Association of Greater Austin (HBA).Cathy's dynamic pre-sales marketing campaign for The Heights at Vista Parke, a townhome community, led to a historic achievement for the company, with a remarkable 44 new home contracts secured within a mere nine hours. This achievement effectively resulted in the sale of every home in Phase I before it was even made available to the public. Subsequently, The Heights at Vista Parke was honored with the prestigious 'Neighborhood of the Year' Grand MAX Award from HBA Austin in 2022.In 2020, Cathy's innovative "Ramble With Us" campaign for Honey Creek earned her recognition as a finalist for the MAX Award in the 'Best Special Sales Promotion - Limited Time' category, presented by the HBA.
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  • Ash Creek Homes
    Digital Marketing Manager
    Ash Creek Homes Feb 2019 - May 2019
    Cathy started working for Ash Creek Homes as the Digital Marketing Manager with a focus on content creation, digital advertising, branding direction, email marketing and social media for Honey Creek and Serene Hills, two new home construction communities in Lakeway, TX.
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  • Open Sky Media
    Corporate Director Of Marketing & Events: Austin Monthly, Austin Home, San Antonio Magazine & Slice
    Open Sky Media Aug 2011 - Jan 2014
    Austin, Tx
    Cathy's journey at Open Sky Media began in 2011, as Director of Marketing and PR for three regional lifestyle magazines in Texas: Austin Monthly, Austin HOME, and San Antonio Magazine. In this capacity, she led several significant initiatives:- Facilitated the development and population of new websites; content migration to a new platform for all three publications- Established opt-in subscriber databases from the ground up through targeted email campaigns; crafted content for promotional efforts; designed/authored content for e-newsletters.- Launched comprehensive social media campaigns; collaborated with editors to curate pertinent content and worked with the sales team to maximize advertising revenue.- Orchestrated the production, management and execution of "Bridal Bash," OSM's largest ticketed event in Texas featuring 500+ attendees, 60+ upscale vendors, VIP lounges, a bridal fashion show, etc. Its tremendous success played a pivotal role in shaping OSM's new event marketing plans for the future.In April 2012, Cathy was promoted to Corporate Director of Marketing and Events. In this elevated role, she extended her marketing to Austin Monthly and Austin HOME, San Antonio Magazine and Slice in Oklahoma City. Cathy led the production and execution of 15 substantial events in Austin, San Antonio and Oklahoma City. This initiative marked a pioneering venture for OSM, establishing a brand-new revenue stream that had never been attempted before. Cathy's responsibilities encompassed the entire event lifecycle, from initial concept development to comprehensive marketing strategies, ticket sales management, and on-site event execution.Remarkably, she managed the execution of three events each quarter, spanning three different cities. Simultaneously, Cathy provided oversight for the marketing efforts of the magazine titles in Austin, demonstrating her ability to manage multifaceted responsibilities and drive success in a fast-paced, dynamic environment.
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  • Accolades Public Relations
    Public Relations And Social Media Strategist
    Accolades Public Relations Jan 2008 - Aug 2011
    Austin, Tx
    Cathy served as an Account Manager at Accolades PR, a dynamic boutique 2.0 communications firm. In this capacity, she undertook a multifaceted role encompassing strategic branding campaigns, media relations and digital marketing.Played a pivotal role in client branding campaigns, meticulously establishing uniformity in voice, tone, positioning, and messaging across all marketing channels. These efforts extended to diverse platforms, including print advertising, website content, marketing collateral, and social media campaigns.Successfully garnered significant local and national media attention for Accolade's clients spanning various sectors, including technology, retail, finance, and advertising. These efforts substantially bolstered client visibility and market presence.Demonstrated proficiency in consulting and overseeing digital marketing projects. This included comprehensive responsibilities such as website creation and design on the WordPress platform, wireframing, content generation, and copywriting. These initiatives effectively elevated online engagement and brand recognition.Achieved noteworthy results by securing prominent national and local media coverage for clients operating in the retail, financial, technology, and marketing sectors. These achievements significantly enhanced brand reputation and market credibility.
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Cathy Hale Skills

Blogging Social Media Public Relations Social Media Marketing Marketing Digital Marketing Press Releases Publishing Advertising Email Marketing Entertainment Event Management Magazines Facebook Marketing Strategy Online Advertising Newsletters Marketing Communications Event Planning Editorial Sponsorship Publications Copywriting Digital Media Fashion Journalism Content Strategy Nonprofits Copy Editing Media Relations New Media Web Content Event Producing Web Content Writing Teamwork Project Management Digital Copywriting Writing Online Marketing Brand Awareness Search Engine Optimization Wordpress

Cathy Hale Education Details

Frequently Asked Questions about Cathy Hale

What company does Cathy Hale work for?

Cathy Hale works for Sticky Creative Marketing

What is Cathy Hale's role at the current company?

Cathy Hale's current role is Biz Owner | Marketing, Content Writing + Digital Storytelling.

What schools did Cathy Hale attend?

Cathy Hale attended Virginia Commonwealth University, Universität Klagenfurt, Freeman High School.

What skills is Cathy Hale known for?

Cathy Hale has skills like Blogging, Social Media, Public Relations, Social Media Marketing, Marketing, Digital Marketing, Press Releases, Publishing, Advertising, Email Marketing, Entertainment, Event Management.

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