The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than 1 million songwriters, composers and music publishers, and represents some of the world’s most talented music creators. Founded and governed by songwriters and composers, it is the only performing rights organization in the U.S. that operates as a not-for-profit. ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars. ASCAP collects the licensing fees; identifies, matches and processes trillions of performances every year; and returns nearly 90 cents of every dollar back to its members as royalties. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers.

Hifi's first of its kind, patent-pending playlist and recommendation engine leverages big data, curation and the social graph to power low-threshold, high-engagement music apps. Hifi Radio: http://hi.fi -

Led media relations for rapidly growing, venture-funded 120-person B2B marketing technology company with $23M in revenue. Crafted key messages and communications plan that establishes company as leader in cross-screen marketing, comprising media relations, thought leadership, social media and events. Positioned CEO within agency buying and startup community via steady flow of media coverage, such as prestigious New York Times “Corner Office” column. Supervised publicity for inaugural Tapad cross-screen event and related research, including on-site media partner, interviews, bylined articles and webinar. Developed new media relationships via personal outreach and briefings. Directed multiple agencies. Worked cross-functionally on new product commercialization.

Trusted client counsel on communications strategies, combining 12+ years of PR experience with digital media businesses and recent graduate studies. Selected clients: • IAB (Interactive Advertising Bureau) MIXX Awards• DEV (Digital Entertainment Ventures): early stage capital fund focused on NYC-based companies that are transforming music, TV, film, gaming, publishing and social media• SocialGuide: social TV analytics and audience engagement platform (acquired by Nielsen)

Developed and led global communications efforts for leading digital music subscription service eMusic, including corporate communications, consumer PR and social media strategy. Counseled CEO and senior executives on company messaging and media strategy. Launched international and audiobooks businesses, over-the-air mobile music service, Web 2.0 site features and member benefits program. Supervised U.S. and European public relations agencies. Developed strategic plans and consumer and trade messaging. Contributed to marketing communications for label suppliers and direct marketing partners. Managed crisis communications.

Supervised and implemented North American corporate communications and consumer PR for independent entertainment company that licenses and produces music audio/visual content for global release on DVD and other formats, and through channels such as television and VOD.

Established public relations department for NASDAQ SmallCap company. Positioned company as ecommerce leader in consumer, trade and business media, e.g. New York Times, Wall Street Journal, Women's Wear Daily, others. Conceived and implemented national consumer, trade and business PR campaigns to support major online promotions, resulting in increased customer acquisition.

Helped plan and execute communications and branding program for launch of digital music locker website Myplay.com, resulting in New York Times, Wall Street Journal, USA Today coverage. Positioned company co-founder as expert in digital music policy with interviews in Billboard, CNET and more. Planned and hosted educational luncheons on intellectual property issues for media covering digital music beat. Consulted for acquiring company Bertelsmann eCommerce Group on potential launch of BeMusic, combining assets CDNOW and BMG Music Service.

Principal of profitable small PR business with major and independent record label clients. Created, implemented and oversaw publicity plans that helped launch the careers of artists such as Tracy Bonham and Letters To Cleo. Managed gold record campaigns for Tracy Bonham and Ben Folds Five, resulting in feature stories in Rolling Stone, SPIN, Entertainment Weekly, US Magazine and more.