Cathy Klein Email & Phone Number

Leudelange, Luxembourg, Luxembourg

- 360° communication and marketing : define and implement the marketing strategy within the related annual budget. Deliver marketing campaigns to increase brand awareness, launch new products, generate growth (e.g. electromobility, autofestival, FlexiPlan, digital showroom). Manage social medias, articles, emailings, brochures, videos, press relations, customer satisfaction surveys.- Digital marketing projects: implement marketing automation : define and deliver customer journey flows to improve customer experience and inbound marketing flows to generate growth (using Marketing Cloud). Manage digital content, social advertising, Search Engine Advertising & Search Engine Optimisation in order to secure engagement and lead generation. Monitor and optimise over set KPIs.- Electric mobility project management : Develop continuously the electric mobility solution, working closely with cross-functional teams (commerce, operational, finance, legal, IT) and in collaboration with providers. Manage the Electric solution tender and the switch to the new provider.

Leudelange

- 360° communication and marketing : define and implement the marketing strategy within the related annual budget. Deliver marketing campaigns to increase brand awareness, launch new products, generate growth (e.g. electromobility, autofestival, FlexiPlan, digital showroom). Manage social medias, articles, emailings, brochures, videos, press relations, customer satisfaction surveys.- Digital marketing projects: implement marketing automation : define and deliver customer journey flows to improve customer experience and inbound marketing flows to generate growth (using Marketing Cloud). Manage digital content, social advertising, Search Engine Advertising & Search Engine Optimisation in order to secure engagement and lead generation. Monitor and optimise over set KPIs.- Electric mobility project management : Develop continuously the electric mobility solution, working closely with cross-functional teams (commerce, operational, finance, legal, IT) and in collaboration with providers. Manage the Electric solution tender and the switch to the new provider.

Leudelange

- 360° communication and marketing : delivered the marketing plan within the related annual budget. Implement marketing campaigns to increase brand awareness, launch new products, generate growth: new digital showroom, Launch of Private Lease with local partnership BCEE, Launch of global brand CarNext.com (second hand cars). Launch new desktop/mobile app « My LeasePlan ». Managed social medias, blog articles, emailings, brochures, videos, press relations, customer satisfaction surveys.- Digital and social marketing : Set up and launched lead gen for SME market (2019) using salesforce : manage digital organic content, social advertising, Search Engine Advertising & Search Engine Optimisation in order to secure engagement and lead generation. Monitor and optimise over set KPIs.- Electric mobility solution: implemented and launched the electric mobility solution (product development, procurement, marketing). Ensure customer/driver satisfaction throughout solution development.- Organised several successful B2B events & conferences, between 50 up to 200 clients and prospects : Start Electric conference, Towards zero emission press conference, 30th anniversary event, Private lease campaign in supermarket in partnership with Delhaize.

Leudelange

- Participation in the definition of the communication and marketing strategy and management of the related annual budget.- Strategic definition and implementation of marketing campaigns: Autofestival, « First » customer service. Content management : content and community management on social medias, press releases and press conferences, articles, emailings, invitations, newsletters, brochures, corporate and solutions videos. Rebranding of the premises according to the new visual identity- Digital and social marketing management : rebuild and launch of the new website (increased visits of 75% in 2 months in 2013). Strategic definition, launch and execution of the social media strategy on Facebook, LinkedIn and Twitter pages (more than 1000 fans reached in 6 months with an engagement rate of 10% in 2015), set up and launch of the first mobile application (reached 25% of downloads in 1 month), emailings and newsletters.- Management of customer satisfaction surveys and market research. - Organisation of B2B events : conferences, cinema preview of the new « James Bond » (satisfaction rate of 95% in 2015), driving experience, « Salary Plan » conference.

Leudelange, Luxembourg, Luxembourg

- Brand management : Managed the brand in accordance with the company's corporate identity.- Marketing campaigns : Created marketing campaigns. Managed digital marketing (website, emailings, newsletters, etc.), events, satisfaction surveys, press relations. Collaborated closely with the international marketing.

Luxembourg

Coordinating EMEA marketing and events activities of Satlynx, an SES company that became a GE company.Satlynx (now Signalhorn) has its genesis in the Swiss télécommunications - earth station. That facility today is one of two Signalhorn state-of-the-art technical centers delivering global turn-key satellite communications solutions for corporate, government, NGO and vertical market customers.- Created the events plan and managed the annual events budget- Formulated and managed the company’s marketing presence at trade shows, conferences and Customer events (IBC, Cisco Networkers)- Coordinated events attendance for the international sales and marketing team- Managed the design and print of marketing collateral, including participation in major corporate re-branding exercise- Managed joint-marketing projects and events with key industry partners (e.g. SES Astra and GE)- Managed relationship with marketing suppliers, including creative and commercial negotiations

Brussels, Belgium

- Developed and executed an external communication audit- Managed external and events communications- Re-branded brochures, posters, banners and web site with the supervision of a graphic designer trainee

Master'S Degree, English And German Postgraduate Degree In Multilingual Business Communication

Business communication, public relations, media strategy, journalism, marketing

Master'S Degree, Master’S Degree In Information And Communication (Business Communications Specialisation)

Business communication, public relations, media strategy, journalism, marketing