Lead a team of internal marketing professionals and external marketing resources to drive year over year sales:• Helped achieve positive sales growth in the past 4 years, sans 2020 (only down 4.4% that year, where the industry was down deep double digits). Averaging 6.1% growth for ’19,’21,’22 with half the traditional marketing budget.• Responsible for annual calendar planning and leading execution for innovation (food & tech), promotions, local store, catering, third-party. • Created and lead the cross-functional team responsible for menu innovation.• Manage a multimillion-dollar budget, working cross-functionally with Finance and Accounting on planning and reconciliation.• Helped start and grow a dedicated social media capability, mentoring a high-functioning Social Media Manager.• Conduct monthly Sales Growth meetings with Executive C-Suite to help maintain alignment and aid in efficient decision making.• Served as design stakeholder of new native loyalty app, providing a customer-first perspective.Award: Received the Focus Award from the Executive Team for exceptional work concepting and cross-functionally standing up a new ordering platform. Proud Accomplishment: Our team had zero turnover, only growth, for 5 straight years.

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Managed business and consumer credit, debit and prepaid card marketing support for six unique affiliate banks that roll-up under the Bancorp umbrella. Within an influencer model, my roles included:• Managing and contributing to the planning, development, selling and execution of marketing efforts aimed at growing fee income within our existing cardholder portfolio.• Partnering with Bancorp affiliate banks in marketing card products in order to increase cardholder penetration of existing bank customers.• Serving as a subject-matter-expert and resource for internal Bankcard line-of-business stakeholders, vendors and affiliate bank partners for card related marketing efforts.• Facilitating the input of important compliance and legal stakeholder groups to ensure regulatory requirements are met to manage risk exposure.• Helping manage the marketing budget, making fiduciary decisions that contribute to budget efficiency and accuracy.• Functioning as the primary liaison with the Bankcard advertising agency-of-record.• Measuring, Analyzing and reporting program results.

Was responsible for leading the TE Connectivity B2B Advertising account, which included:• Instrumental participation in annual campaign planning and execution• Launching of a new brand identity: ensuring alignment with brand agency guidelines• Ensuring budget thoughtfulness was critically applied to recommendations• Overseeing process development and documentation of critical work streams• Inspiring and motivating action across departments and disciplines; fostering teamwork • Understanding key agency resources and bringing them together to produce exceptional results for the client• Leading agency and client thinking strategically, providing targeted, actionable insights• Inspiring and growing other agency staff; coaching and managing others to maximum potentialPrevious client experience: Verizon Wireless B2B

Was key member of the Agency’s Executive Team accountable for providing strategies and tactics to support our client’s marketing and advertising objectives. Oversaw key internal agency operations as Director of; Creative, Production and Digital/Print Media departments. Provided support and coaching to the Account Services Team for client engagement. Worked directly with clients on high priority, high visibility issues and tasks. In 2010, re-branded the Agency by re-naming; creating a brand identity; defining the company vision, mission, and core values.• Delivered strategic advertising plans, primarily using television, direct mail & radio, that increased sales results for clients • Worked closely and cross functionally with all departments defining goals, planning, and executing• Creative strategy development and execution, including data analysis to drive decisions• Ensured team alignment through strong communication and tactical project management support • Built & refined agency processes, policies, & procedures • Participated in employee acquisition, retention & termination Helped lead development of an eCommerce start-up business in the vertical diabetes market. • Product development with an eye to profit,up-sell and consumer positioning• Brand identity, product positioning, and product messaging• Digital and social media management • Directed eCommerce site improvements, increasing goal conversion from 9% to 80%

Carried on KFC work, proving personal organization, professionalism and discipline working remotely from the rest of the company.

Primary liaison between the agency and the client. Managed all aspects of the agency’s retail-driven QSR account, KFC: annual objective setting; strategy and tactic development; media planning; broadcast management; retail promotion creation and execution; creative development; sales & transaction tracking, analysis and reporting; budget development and management; corporate KFC and local Co-op liaison; planned and chaired monthly co-op meetings. Fine-tuned client service skills, building positive relationships with both clients, vendor partners and peers.

Media planning functions on Washington Mutual Mortgage and the Washington State Apple Commission.

Assistant Media Planner on a global aerospace account. Learned international media, time management, budget management and cultural nuances to conducting over-seas business.Promoted to Media Planner where I excelled in strategic planning, media negotiations and buy execution. Learned to think consumer centric. Gained a deep understanding of the importance of consumer research and how to utilize the data to create strategic plans. Utilized MRI, Scarborough, Nielsen, Media Audit, Telmar & IMS Media Intelligence. Planned and managed campaigns with an integrated approach in TV, radio, print and out-of-home (OOH).