Cathy Knowlson Email & Phone Number

Draper, Utah, United States

Salt Lake City, UT, US

• Lead a team of internal marketing professionals and external marketing resources to drive year over year sales:
• Helped achieve positive sales growth in the past 4 years, sans 2020 (only down 4.4% that year, where the industry was down deep double digits). Averaging 6.1% growth for ’19,’21,’22 with half the traditional marketing.
• Responsible for annual calendar planning and leading execution for innovation (food & tech), promotions, local store, catering, third-party.
• Created and lead the cross-functional team responsible for menu innovation.
• Manage a multimillion-dollar budget, working cross-functionally with Finance and Accounting on planning and reconciliation.
• Helped start and grow a dedicated social media capability, mentoring a high-functioning Social Media Manager.

Los Altos, US

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Salt Lake City, Utah, US

• Managed business and consumer credit, debit and prepaid card marketing support for six unique affiliate banks that roll-up under the Bancorp umbrella. Within an influencer model, my roles included:
• Managing and contributing to the planning, development, selling and execution of marketing efforts aimed at growing fee income within our existing cardholder portfolio.
• Partnering with Bancorp affiliate banks in marketing card products in order to increase cardholder penetration of existing bank customers.
• Serving as a subject-matter-expert and resource for internal Bankcard line-of-business stakeholders, vendors and affiliate bank partners for card related marketing efforts.
• Facilitating the input of important compliance and legal stakeholder groups to ensure regulatory requirements are met to manage risk exposure.
• Helping manage the marketing budget, making fiduciary decisions that contribute to budget efficiency and accuracy.

New York, NY, US

• Was responsible for leading the TE Connectivity B2B Advertising account, which included:
• Instrumental participation in annual campaign planning and execution
• Launching of a new brand identity: ensuring alignment with brand agency guidelines
• Ensuring budget thoughtfulness was critically applied to recommendations
• Overseeing process development and documentation of critical work streams
• Inspiring and motivating action across departments and disciplines; fostering teamwork

Sandy, US

• Was key member of the Agency’s Executive Team accountable for providing strategies and tactics to support our client’s marketing and advertising objectives. Oversaw key internal agency operations as Director of.
• Delivered strategic advertising plans, primarily using television, direct mail & radio, that increased sales results for clients
• Worked closely and cross functionally with all departments defining goals, planning, and executing
• Creative strategy development and execution, including data analysis to drive decisions
• Ensured team alignment through strong communication and tactical project management support
• Built & refined agency processes, policies, & procedures

US

Carried on KFC work, proving personal organization, professionalism and discipline working remotely from the rest of the company.

Primary liaison between the agency and the client. Managed all aspects of the agency’s retail-driven QSR account, KFC: annual objective setting; strategy and tactic development; media planning; broadcast management; retail promotion creation and execution; creative development; sales & transaction tracking, analysis and reporting; budget development.

Media planning functions on Washington Mutual Mortgage and the Washington State Apple Commission.

Assistant Media Planner on a global aerospace account. Learned international media, time management, budget management and cultural nuances to conducting over-seas business.Promoted to Media Planner where I excelled in strategic planning, media negotiations and buy execution. Learned to think consumer centric. Gained a deep understanding of the importance.

Ba, Communications

Aa, Associates