Cathy Hui Liu Email & Phone Number

London, GB

London, England, United Kingdom

Moore Kingston Smith is a leading UK multidisciplinary professional services firm, and the London firm of top 10 accountants and business advisers. We have been helping clients thrive since 1923. With 1,500+ people, we are the UK leading member of the Moore Global Network. An international family made up of over 30,000 people across more than 100.

London, England, United Kingdom

China Telecom (Europe) Limited is a wholly-owned subsidiary of China Telecom Global (CTG), the international arm of China Telecom. CTE’s unrivalled knowledge of the Chinese market, and regional offices across Europe, make CTE an ideal partner for European and Asian businesses, including European multinational enterprises, Chinese enterprises in Europe.

London, England, United Kingdom

CBBC is the UK’s national business network promoting trade and investment with China. Since 1954 we have acted as the independent voice of business. Our diverse membership includes some of the UK’s leading companies and universities, UK SMEs, and an ever-increasing number of Chinese companies exporting to and investing in the UK. CBBC plays an important.

London, United Kingdom

Team Leader - As the department head, managed service line P&L. Drove product optimisation, new members acquisition, member engagement, member retention and service delivery excellence. Achieved the growth of service line revenue: 2015-2020 compound annual growth rate (CAGR) of 10%+. Business Development and New Client AcquisitionPioneered new member.

London, United Kingdom

Beijing, China

• Monitor Deloitte, Management ConsultingIndustry experience - TMT (Telecom, Media & Technology), Manufacturing (Automotive & Aviation), Consumer Business/Ecommerce, EnergyFunctional experience - Corporate strategy.
• Consumer Business/Ecommerce - A leading domestic furniture retailer. Designed e-commerce strategy,… Show more Monitor Deloitte, Management ConsultingIndustry experience - TMT (Telecom, Media & Technology).
• Consumer Business/Ecommerce - A leading domestic furniture retailer. Designed e-commerce strategy, O2O business model, business operation processes
• Energy/Technology - A leading US multinational energy corporation. Analysed customer experience lifecycle. Evaluated B2C & B2B technologies versus existing platforms
• TMT/Telecom - A major state-owned telecom corporation. Designed integrated marketing strategy, customer segmentation, lifecycle management and marketing support toolkits
• TMT/Telecom - A domestic MVNO player. Business feasibility study, global leading practice benchmark, revenue forecasting, designed business proposal with strategic partner - telecom operators

Beijing, China

London, United Kingdom

Conducted primary and secondary research for IAB project "Steps to Success in Digital Advertising Models".Interviewed experts in Retail and FMCG sectors, including Waitrose, Yahoo, Google, Headstream, LBi, etc; Predicted industry trends and proposed digital advertising business model recommendations for IAB's member companies.

Beijing & London

Coordinated Accenture 10th Annual Refining Roundtable in London on Oct.13-14, presentation materials preparation, interpretation for key client CNOOC (China National Offshore Oil Corporation).Drafted commercial contract for PetroChina Sichuan Refinery Business Process Design Project; conducted BPM methodology research; designed client kick-off meeting.

Beijing, China

Daimler Northeast Asia Ltd Redesigned & streamlined regional sales manager & dealer management monthly reporting system; accomplished comprehensive sales & marketing analysis of 2009 and 2010 forecast analysis report.Cooperated with Mercedes-Benz Auto Finance Ltd and jointly devised product parameters of commercial vehicle retail installment credit, ensure.

Beijing & Gansu, China

Judged for Microfinance Awards annual competition sponsored by Citibank (first round appraisal).Investigated & interviewed Gansu Tongwei Rural Development Association plus 4 candidates, completed detailed report.

Master Of Business Administration (Mba), Distinction

Part-time weekend MBA Core Modules: Decision Analytics, Financial and Management Accounting, Innovation and Entrepreneurship, Managerial.

Advanced Finance Courses

Advanced Corporate Finance, Options Futures and Other Financial Derivatives

Msc, Strategic Marketing, Merit

Ba International Economics And Trade / Ba (Double) English Literature, 1St

Chartered Financial Analyst (Cfa)

Completed all 3 Levels of Chartered Financial Analyst (CFA) Qualification

Chartered Global Management Accountant (Cgma)

Completed all 3 Levels of Chartered Global Management Accountant (CGMA) Qualification