Cathy Hui Liu Email & Phone Number

London, Gb

London, England, United Kingdom

Moore Kingston Smith is a leading UK multidisciplinary professional services firm, and the London firm of top 10 accountants and business advisers. We have been helping clients thrive since 1923. With 1,500+ people, we are the UK leading member of the Moore Global Network. An international family made up of over 30,000 people across more than 100 countries, members connect and collaborate to take care of our clients’ needs – at a local, national and international level.For Asian… Show more Moore Kingston Smith is a leading UK multidisciplinary professional services firm, and the London firm of top 10 accountants and business advisers. We have been helping clients thrive since 1923. With 1,500+ people, we are the UK leading member of the Moore Global Network. An international family made up of over 30,000 people across more than 100 countries, members connect and collaborate to take care of our clients’ needs – at a local, national and international level.For Asian businesses entering and expanding in the UK market, our dedicated APAC/China Group’s bilingual international specialists have the relevant skills and expertise to help grow your global footprint. Show less

London, England, United Kingdom

China Telecom (Europe) Limited is a wholly-owned subsidiary of China Telecom Global (CTG), the international arm of China Telecom. CTE’s unrivalled knowledge of the Chinese market, and regional offices across Europe, make CTE an ideal partner for European and Asian businesses, including European multinational enterprises, Chinese enterprises in Europe, carriers, telecom service providers as well as Europe-based Chinese consumers.

London, England, United Kingdom

CBBC is the UK’s national business network promoting trade and investment with China. Since 1954 we have acted as the independent voice of business. Our diverse membership includes some of the UK’s leading companies and universities, UK SMEs, and an ever-increasing number of Chinese companies exporting to and investing in the UK. CBBC plays an important role in helping shape bilateral relations between the UK and China through our close links to the UK Government and the Devolved… Show more CBBC is the UK’s national business network promoting trade and investment with China. Since 1954 we have acted as the independent voice of business. Our diverse membership includes some of the UK’s leading companies and universities, UK SMEs, and an ever-increasing number of Chinese companies exporting to and investing in the UK. CBBC plays an important role in helping shape bilateral relations between the UK and China through our close links to the UK Government and the Devolved Administrations; the Chinese Government at national, provincial and municipal level; and the British and Chinese Embassies. Show less

London, United Kingdom

Team Leader - As the department head, managed service line P&L. Drove product optimisation, new members acquisition, member engagement, member retention and service delivery excellence. Achieved the growth of service line revenue: 2015-2020 compound annual growth rate (CAGR) of 10%+. Business Development and New Client AcquisitionPioneered new member acquisition campaigns to promote membership sales, collaborated with Marketing, Events, Sector/Regional teams in the UK and China… Show more Team Leader - As the department head, managed service line P&L. Drove product optimisation, new members acquisition, member engagement, member retention and service delivery excellence. Achieved the growth of service line revenue: 2015-2020 compound annual growth rate (CAGR) of 10%+. Business Development and New Client AcquisitionPioneered new member acquisition campaigns to promote membership sales, collaborated with Marketing, Events, Sector/Regional teams in the UK and China. Conversion rate (sales qualified leads -> sales) 15%.Identified and targeted potential clients, closed deals through consultative sales. Formulated tailored business proposals, designed marketing and sales toolkits, sector highlight presentations, case studies, and member welcome pack. Member Engagement Programme Design and DeliveryConducted member survey and telephone interview to collect members’ feedback. Developed UK member engagement programme framework and events strategic plan, to improve member satisfaction and client retention rate.Championed the development, design and delivery of forward-looking member programmes - organised quarterly new members welcome events, introduced thematic seasons of the programme, launched Lunch & Learn series, hosted members social networking events, initiated webinar series.Key Accounts Relationship ManagementArranged regular meetings and visits with high-value members and clients. Developed positive long-term relationship, recommended business connections, offered advice on corporate strategy, practical guides on market entry, intellectual property protection, international trade, government relations, etc. Show less

London, United Kingdom

Beijing, China

Monitor Deloitte, Management ConsultingIndustry experience - TMT (Telecom, Media & Technology), Manufacturing (Automotive & Aviation), Consumer Business/Ecommerce, EnergyFunctional experience - Corporate strategy, growth and portfolio strategy, business process optimisation, customer lifecycle management, multichannel marketing and pricing strategySelected projects• Consumer Business/Ecommerce - A leading domestic furniture retailer. Designed e-commerce strategy,… Show more Monitor Deloitte, Management ConsultingIndustry experience - TMT (Telecom, Media & Technology), Manufacturing (Automotive & Aviation), Consumer Business/Ecommerce, EnergyFunctional experience - Corporate strategy, growth and portfolio strategy, business process optimisation, customer lifecycle management, multichannel marketing and pricing strategySelected projects• Consumer Business/Ecommerce - A leading domestic furniture retailer. Designed e-commerce strategy, O2O business model, business operation processes• Energy/Technology - A leading US multinational energy corporation. Analysed customer experience lifecycle. Evaluated B2C & B2B technologies versus existing platforms• TMT/Telecom - A major state-owned telecom corporation. Designed integrated marketing strategy, customer segmentation, lifecycle management and marketing support toolkits• TMT/Telecom - A domestic MVNO player. Business feasibility study, global leading practice benchmark, revenue forecasting, designed business proposal with strategic partner - telecom operators• TMT/Media - A leading public relations/advertising agency. Performed marketing-communication industry trend analysis. Conducted global benchmark study, proposed 10-year development strategy• TMT/Media - A major state-owned media group. Conducted market opportunity scanning, defined strategic industry expansion priority, designed business portfolio growth roadmap• Manufacturing/Automotive - A leading European automotive corporation. Developed after-sales spare parts pricing strategy and modelling toolkits for new car launch• Manufacturing/Automotive - A leading Japanese luxury automotive corporation. Conducted distribution channels study, regulatory environment and high-level strategy• Manufacturing/Aviation - A leading aviation manufacturing corporation. Designed supplier management governance model, supplier lifecycle mgmt. business process optimisation(Promoted from Business Analyst to Consultant) Show less

Beijing, China

London, United Kingdom

Conducted primary and secondary research for IAB project "Steps to Success in Digital Advertising Models".Interviewed experts in Retail and FMCG sectors, including Waitrose, Yahoo, Google, Headstream, LBi, etc; Predicted industry trends and proposed digital advertising business model recommendations for IAB's member companies.

Beijing & London

Coordinated Accenture 10th Annual Refining Roundtable in London on Oct.13-14, presentation materials preparation, interpretation for key client CNOOC (China National Offshore Oil Corporation).Drafted commercial contract for PetroChina Sichuan Refinery Business Process Design Project; conducted BPM methodology research; designed client kick-off meeting materials, ensure successful project bidding & launching process.Designed proposal of PetroChina Manufacturing Execution System… Show more Coordinated Accenture 10th Annual Refining Roundtable in London on Oct.13-14, presentation materials preparation, interpretation for key client CNOOC (China National Offshore Oil Corporation).Drafted commercial contract for PetroChina Sichuan Refinery Business Process Design Project; conducted BPM methodology research; designed client kick-off meeting materials, ensure successful project bidding & launching process.Designed proposal of PetroChina Manufacturing Execution System Project; prepared solution architecture document; regular communicated with HR, Contract Mgmt, Legal & Controllership Dept.Conducted industry research and trend analysis of HSE (Health, Safety & Environment) Solution Proposal/ Energy Saving & IT Application Report (Petrochemical Industry)/ Human Resource Key Performance Indicators Report, etc. Show less

Beijing, China

Daimler Northeast Asia Ltd Redesigned & streamlined regional sales manager & dealer management monthly reporting system; accomplished comprehensive sales & marketing analysis of 2009 and 2010 forecast analysis report.Cooperated with Mercedes-Benz Auto Finance Ltd and jointly devised product parameters of commercial vehicle retail installment credit, ensure smooth transition within probation period.Drafted business contracts, management reports, performance analysis… Show more Daimler Northeast Asia Ltd Redesigned & streamlined regional sales manager & dealer management monthly reporting system; accomplished comprehensive sales & marketing analysis of 2009 and 2010 forecast analysis report.Cooperated with Mercedes-Benz Auto Finance Ltd and jointly devised product parameters of commercial vehicle retail installment credit, ensure smooth transition within probation period.Drafted business contracts, management reports, performance analysis, management policies, meeting memo and marketing advertisements. Show less

Beijing & Gansu, China

Judged for Microfinance Awards annual competition sponsored by Citibank (first round appraisal).Investigated & interviewed Gansu Tongwei Rural Development Association plus 4 candidates, completed detailed report.

Master Of Business Administration (Mba), Distinction

Part-time weekend MBA Core Modules: Decision Analytics, Financial and Management Accounting, Innovation and Entrepreneurship, Managerial.

Advanced Finance Courses

Advanced Corporate Finance, Options Futures and Other Financial Derivatives

Msc, Strategic Marketing, Merit

Ba International Economics And Trade / Ba (Double) English Literature, 1St

Chartered Financial Analyst (Cfa)

Completed all 3 Levels of Chartered Financial Analyst (CFA) Qualification

Chartered Global Management Accountant (Cgma)

Completed all 3 Levels of Chartered Global Management Accountant (CGMA) Qualification