Cathy Macdonald

Cathy Macdonald Email and Phone Number

Global Event Marketing Strategist Connecting Brands, Destinations & Experiences to accelerate business objectives @ SAP SuccessFactors
Cathy Macdonald's Location
Banff, Alberta, Canada, Canada
Cathy Macdonald's Contact Details

Cathy Macdonald personal email

n/a
About Cathy Macdonald

With extensive background in strategic event marketing, destination marketing, business development, stakeholder relationships in the meetings and incentive industry, I approach projects with passion, experience, and versatility in order to create memorable experiences that will generate demand while maximizing budget. Inspired by organizations and practices that prioritize sustainability in all aspects of event planning and execution. Through market analysis and research, proactively identify opportunities for future engagement, collaborating closely with respective marketing and business stakeholders in order to maximize return on investment and brand awareness. Able to translate business objectives and strategy into tactics that deliver results while ensuring brand quality and compelling story-telling. Skilled at visualizing new ideas and approaches to keep projects fresh and innovative while successfully achieving strategic goals and objectivesResourceful and proactive, I combine effective communication skills with extensive product knowledge and organizational skills to deliver an exceptional outcome for both client and employer. Thrives on matching client goals and objectives to destination experiences with creative meeting engagement.Adept at multi-tasking, blending creativity and style with professional practicality, navigating challenges with optimism and energy while delivering outstanding results on time and on budget. Ability to improvise, bringing flexibility and a sense of humor to all situations.Have successfully planned and operated high-level and complex meetings both domestic and internationally. Specialties: Event Planning/Marketing, Destination Marketing/Management, Project Management, Strategic Planning and Execution, Creative Planning, Pipeline Acceleration, Stakeholder Management, Business Development, Written and Visual Presentations, Site Inspection/BDT/Itinerary Building, Vendor/Agency ManagementPassionate about travel experiences, while living life to the fullest with integrity and a sense of humor. Yearly surf trips fuel me...one of these days I really will master it!

Cathy Macdonald's Current Company Details
SAP SuccessFactors

Sap Successfactors

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Global Event Marketing Strategist Connecting Brands, Destinations & Experiences to accelerate business objectives
Cathy Macdonald Work Experience Details
  • Sap Successfactors
    Senior Event Experience Manager
    Sap Successfactors Nov 2018 - Present
    Canada
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  • Sap Successfactors
    Senior Project Manager (Contract), Global Audience Marketing
    Sap Successfactors Apr 2017 - Nov 2018
    California
    As Senior Project Manager, works closely with Senior Director, Global Events - SAP SuccessFactors to build and drive event marketing plans mapped to company priorities and values, while showcasing brand and product innovations across full-suite of HCM products. Contribute to strategic event marketing projects and execution excellence across core direct channels for key customer events, tradeshows, sponsorships, and ancillary events positioned to generate, accelerate and close pipeline; create customer loyalty, further awareness of brand. Executing events towards new business prospects, C-level executives, and multiple stakeholders ranging in size from 100 to over 6,000 attendees. Conduct needs analysis, concept/idea generation, identifying key event objectives, budget preparation/management, ancillary event plans, timelines, sponsorship opportunities, manage internal stakeholders, vendor/attendee/onsite management. Driver of weekly planning meetings for assigned projects with selected vendors and stakeholders. Ensure tasks, updates, project components and resources are correctly assigned and on-track. Measure impact and results - evaluate program progress/results against defined metrics. Continue to evaluate and improve processes, resources and/or structure to gain improvements in pipeline.Work closely with global corporate events, marketing teams, SAP Partners and sales team to deliver quality in-person experiences that engage prospects and further brand narrative.Work on a variety of programs simultaneously, with ability to manage significant workload; adhere to demanding timelines - including: SuccessConnect London(Jun'17), SuccessConnect Las Vegas(Sept'17), HR Tech(Sept'17), HR Tech World Amsterdam (Oct'17), Great Places to Work Conference(Mar'18), UNLEASH London(Mar'18), UNLEASH Las Vegas(May'18), SHRM Annual Conf(Jun'18), Golf Challenge for Autism(Sept'18), SuccessConnect Las Vegas(Sept'18), HR Tech(Sept'18), UNLEASH Amsterdam(Oct'18)
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  • Banff Lake Louise Tourism
    Senior Manager, Meetings & Incentives
    Banff Lake Louise Tourism May 2008 - Jan 2017
    Banff, Alberta
    Banff Lake Louise Tourism is the destination marketing organization for Banff National Park, responsible for promoting the destination as a whole to potential visitors around the world. As the Senior Manager, was responsible for leading strategic planning process into effective tactics while ensuring brand message, building client/stakeholder relationships, and delivering KPIs for sales and marketing efforts in the US & International Meetings, Conventions & Incentive Market (MICE). Generated demand through highly effectively aligning key business stakeholders and industry partners brand messages to potential clients through engagement at key client events, conferences, tradeshows, sales presentations, site inspections, BDTs and sponsorships in order to increase the impact of brand marketing and accelerated path to purchase. Facilitated request for proposals between meeting planners and the appropriate members of Banff Lake Louise Tourism.
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  • Road West Destination Management
    Senior Manager - Vancouver/West Coast
    Road West Destination Management Apr 2006 - Apr 2008
    Vancouver, British Columbia
    Pitching, proposal writing, planning and delivery of a variety of high quality events to corporate clients from conferences to product launches, and incentive travel. Developed and managed expansion office operations for West Coast, based in Vancouver. Overseeing sales and program development in Vancouver, Whistler, and Victoria. *Researched and facilitated vendor relationships and partnerships in destination; building company reputation and brand on west coast. *Developed creative programming, and budget development for client programs that were cost-effective, matched customer profile and needs, and generated client retention. *Delivered creative, personalized authentic destination experiences to client *Performed destination site inspections and business development experiences. *Provided top-tier, full service destination management services from sourcing to on-site execution.
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  • Road West Destination Management
    Senior Manager, Sales
    Road West Destination Management Jul 2000 - Apr 2006
    Banff, Alberta
    Responsible for generating sales for full-service Destination Management Company, servicing Banff, Lake Louise, Jasper, Calgary, and Kananaskis, targeting corporate and incentive meeting programs from Canada, United States, and Europe. Services included creative conceptualization, transportation logistics, activities, off-site venues and events, themeing, decor and production, speakers, and promotional gifts.
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Cathy Macdonald Skills

Tourism Trade Shows Event Management Corporate Events Event Planning Meeting Planning Hospitality Industry Marketing Strategy Marketing Marketing Communications Hotels Sponsorship Destination Marketing Travel Management Business Development Destination Management Customer Relationship Management Brand Management Hospitality Management Market Planning Strategic Planning Location Intelligence Resorts Revenue Analysis Hotel Management Incentive Travel Lead Management Corporate Meetings Social Media Marketing

Cathy Macdonald Education Details

Frequently Asked Questions about Cathy Macdonald

What company does Cathy Macdonald work for?

Cathy Macdonald works for Sap Successfactors

What is Cathy Macdonald's role at the current company?

Cathy Macdonald's current role is Global Event Marketing Strategist Connecting Brands, Destinations & Experiences to accelerate business objectives.

What is Cathy Macdonald's email address?

Cathy Macdonald's email address is ca****@****ise.com

What schools did Cathy Macdonald attend?

Cathy Macdonald attended University Of Calgary, University Of Calgary.

What are some of Cathy Macdonald's interests?

Cathy Macdonald has interest in Anywhere In The World, But It Doesn't Matter, Attempting To Surf Waves, Sharing A Laugh, Golfing, Arts And Culture, I Love To Throw A Good Cocktail Party, But Only In Warm Waters, Golf, Children.

What skills is Cathy Macdonald known for?

Cathy Macdonald has skills like Tourism, Trade Shows, Event Management, Corporate Events, Event Planning, Meeting Planning, Hospitality Industry, Marketing Strategy, Marketing, Marketing Communications, Hotels, Sponsorship.

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