Cathy Shannon Email and Phone Number

The RIT Rochester Regional Health Alliance is a unique partnership that seeks to improve health care for patients, current professionals and students, and our community through collaboration in innovation, education, research and shared services. As the liaison between the institutions, I work closely with the partners to create collaborative work plans that enhance the ongoing development of the Alliance.

I honed my strategic marketing and consulting skills at Harris Interactive (now Neilsen). Working with clients from major pharmaceutical, medical device and technology firms, I provided creative solutions to complex marketing questions. I became adept at conducting both quantitative and qualitative market research projects and managed projects from proposals to survey design, fielding, moderating, analysis & reporting. My work covered all aspects of the product life cycle including… Show more I honed my strategic marketing and consulting skills at Harris Interactive (now Neilsen). Working with clients from major pharmaceutical, medical device and technology firms, I provided creative solutions to complex marketing questions. I became adept at conducting both quantitative and qualitative market research projects and managed projects from proposals to survey design, fielding, moderating, analysis & reporting. My work covered all aspects of the product life cycle including assessing market landscape, determining market size, and advising on product pricing, positioning, and promotion. Show less