I am a skilled and experienced content and communications strategist, as well as a creative content producer and writer. As Creative Director at Content Empire, I'm focused on leading a team of some of our industry's brightest and best to help other Australian businesses - large and small - to deliver successful, measurable communication and digital marketing outcomes.I have delivered first class communication strategies and outputs to clients including BankVic, AGL, the University of Melbourne, the Department of Health and Human Services, Department of Education and Training, Study Melbourne, Jellis Craig, Methodist Ladies' College and DuluxGroup to name a few.Using meaningful communication to cut through digital 'noise' and create a real connection with audiences doesn't happen by chance. It is developed through a clear strategy that incorporates the creation and publishing of stories, imagery and vision that resonate and deliver informative, provocative and inspiring content, along with powerful calls to action, via the most relevant media. Before founding Content Empire, I successfully ran a boutique communication and PR consultancy, forging long term relationships with clients from a wide range of industries and sectors including education, real estate, health, retail, automotive, government, agriculture, design, community, aged care and finance. I have significant experience as a journalist, writing for both industry and mainstream media, and have worked as an in-house public relations consultant.