Owned all sales related processes for key accounts Key point of contact for NPD projects in Korea, Thailand, Malaysia and Philippines markets. Oversaw 13 new projects from recipe formulation, packaging conceptualization to execution Led the launch of several branding projects in the APAC regionSaved branding cost by analyzing cost structure and major cost drivers which eliminated unnecessary overhead expensesDeveloped marginal profit and sales forecast dashboards through Excel Power Pivot and Power BI to executive board to track regional market SBU sales performances and identify focus customers/markets for product and brand penetrationDeveloped pricing strategies through portfolio and market analysis; continuous optimization on price and cost structures to increase profit marginStreamlined financial reporting cycle by automating the sales realization report via combination of Excel formula and VBA macrosAbility to fulfill orders under strict timeline and limited resources by coordinating execution with cross functional team to map in orders for production priorities in the ordering pipeline

Led a team of 18 retail associates in daily operations, launch of marketing strategies and seasonal promotion. Exceeded previous year sales target and drove customer satisfaction growth with excellence sales performance