Catie (Vasquez) Barber Email & Phone Number

Leander, Tx, Us

United States

Report to the AVP of E-Commerce & Design. - SEO - keyword research, link-building, Google Core Web Vitals. - Content Strategy - calendar creation and management, ensuring organic traffic increases via resource articles, infographics, videos, and social posts. - Competitive Analysis & Market Research - identifying, analyzing, tracking, leveraging for strategic decision-making. - User Persona Creation - qualitative and quantitative data, segmentation, aligning personas with strategies. - Customer Journey Mapping - identify touchpoints and interactions, analyzinf pain points, optimizing. - Analytics and data Interpretation - report building, performance data analysis, data-driven decision making. - Conversion rate optimization - user behavior, page optimization, ad optimization, A/B testing. - Design Thinking - empathize, ideation, prototyping and testing, implementation. - Project Management - goal setting, timeline creation, coordinating across teams (developers, designers, editors). - Cross-Department Collaboration - aligning shared goals, clearly communicating digital priorities to non-technical teams. - Web Design & UX - understanding of UX and mobile-first design, HTML. - Basic Graphic Design - wireframes and visual content creation using Figma, Sketch, and Canva.

Austin, Texas, United States

Reported to Regional Vice President. Direct both the K-12 and Higher Education efforts in Texas, Oklahoma, and Arkansas to bring The Princeton Review’s suite of resources to all students.d

Austin, Texas, United States

Reported to Regional Vice President. Responsible for managing the marketing direction and operational efficiencies for both K-12 and higher education programs in the retail space. Track record of market growth (20% in 2019). Functioned as project manager for the company’s culture video and creation of the current mission statement, “Student success is at the heart of everything we do!”

Austin, Texas, United States

Reported to the Regional Director of Operations for the Institutional department. Executed operational excellence across all school-based programs in the Southwestern United States. Worked with schools before and after contracts were in place to establish teaching schedules and testing timelines. Met with clients to analyze lifetime score report data and develop implementation roadmap of future programs. Ensure alignment across internal stakeholders departments to effectively and successfully carry out various types of programs as necessary.

Austin, Texas, United States

Reported to the Director of Operations of the Austin retail market. Served to implement operational excellence across all High School, GMAT and GRE retail test preparation courses in Central Texas. Supervised a team of 30+ instructors & assisted in the efforts to deliver an unrivaled client experience and stellar score improvement.

Austin, Texas, United States

Manage the process of instructor recruiting, interviewing, and hiring for Austin, Waco, and College Station as well as responsible for monitoring and maintaining a strong teacher pool in these areas. My additional responsibilities include processing payroll for 150+ employees and coordinating accurate tutor billing for Central, West, and South Texas.

Austin, Texas, United States

Answered phone and greeted students and parents while managing the front desk. Consulted with prospective students and parents regarding our services and best-fit options. Created genuine relationships with students that resulted in continued business. Top sales person of 2013. Winner of the company wide “We Get You There” award.