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Catriona Shedd Email & Phone Number

Director of Product Design at Instacart at Instacart
Location: Greater Philadelphia, United States 14 work roles 1 school
1 work email found @instacart.com 5 phones found area 650, 415, and 484 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email c****@instacart.com
Direct phone (650) ***-****
LinkedIn Profile matched
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Current company
Role
Director of Product Design at Instacart
Location
Greater Philadelphia, United States
Company size

Who is Catriona Shedd? Overview

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Quick answer

Catriona Shedd is listed as Director of Product Design at Instacart at Instacart, a with 501 employees, based in Greater Philadelphia, United States. AeroLeads shows a work email signal at instacart.com, phone signal with area code 650, 415, 484, and a matched LinkedIn profile for Catriona Shedd.

Catriona Shedd previously worked as Director of Product Design, Shopper Experience at Instacart and Director of Product Design, Verticals and Design Systems at Instacart. Catriona Shedd holds Bs, Information Sciences And Technology from Penn State University.

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Email format at Instacart

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{first}.{last}@instacart.com
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Profile bio

About Catriona Shedd

Portfolio: http://www.catrionashedd.comI am a Product Design and Design Systems leader with over 13 years of experience in creating digital user experiences. I specialize in building and scaling design systems, fostering creative partnerships across organizations, and crafting product experience vision and strategy.I have a unique design systems background, having gained expertise by working with one of the largest and most well renowned design systems in the world, followed by learning from hundreds of design system teams to lead the design of a platform that supports design system creation, distribution, and governance.I am driven to work with great teams on products that enable people to be more efficient, connect and collaborate more effectively, and discover information that unlocks potential and opportunities.

Listed skills include User Experience, Information Architecture, User Centered Design, Interaction Design, and 17 others.

Current workplace

Catriona Shedd's current company

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Instacart
Instacart
Director of Product Design at Instacart
Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US
Website
Employees
501
AeroLeads page
14 roles

Catriona Shedd work experience

A career timeline built from the work history available for this profile.

Director Of Product Design, Shopper Experience

Current

San Francisco, Ca, Us

Instacart is the North American leader in online grocery.As the Product Design leader for our Shopper Experience team, I oversee all design work that enables Instacart's 600,000+ shoppers to get access to work, fulfill orders with excellence, and support their communities.

Aug 2022 - Present

Director Of Product Design, Verticals And Design Systems

San Francisco, Ca, Us

Led Product Design for Instacart’s Verticals team responsible for expanding Instacart’s reach into new business areas, improving the breadth of selection across the platform, and creating tailored shopping experiences to support vertical-specific needs.Directed the Instacart Design System team, helping to drive efforts to mature and scale the design system to meet the evolving needs of the organization.

Jan 2022 - Aug 2022

Director Of Product Design, Retailer Products And Design Systems

San Francisco, Ca, Us

Led Product Design for Instacart's Retailer product offerings: white label e-commerce solutions, retailer branded Instacart storefronts, catalog management and retailer tooling, and expansion into new merchandise categories and retailer verticals.Directly managed the Instacart Design System team, empowering designers and developers to quickly build consistent and high quality products across the Instacart ecosystem. Managed the team's execution around initiatives to drive adoption, evaluate system gaps, improve communications, align design and code, and scale to meet all product and platform needs.

Nov 2020 - Jan 2022

Director Of Product Design

New York, Ny, Us

Led design for InVision Design System Manager (DSM), a platform that manages the creation, distribution, governance, and use of a design system. Drove a connected experience for an ecosystem of tools: a Sketch plugin for distributing libraries connected to a design system, live coded components and APIs for developers, usage guideline documentation, and integrations with other InVision products.Established the product experience vision and directed a fully distributed design team who executed a complete revamp of the product based on evolving customer needs.Developed a framework for evaluating a design system’s maturity along with recommendations to help organizations scale their design system across their product teams. Leveraged qualitative and quantitative user research with hundreds of design system teams to synthesize progressive tasks that design system teams need to complete to move from nascent systems up to distributed and optimized systems.Established design team rituals, expectations, effective work tracking processes, and development plans.

Oct 2018 - Nov 2020

Director Of User Experience, Sales Cloud

San Francisco, California, Us

Led the product design team responsible for the most frequently used features in Salesforce's Sales Cloud product. Defined product strategy through close partnerships with Product Management and Engineering.Served as the lead ambassador for the Salesforce Lightning Design System, one of the world's most robust and mature design systems. Defined a program that enables designers to more effectively use and contribute to the design system. Advocated for the design system during design reviews, coached designers on its usage and implementation, and led onboarding and knowledge sharing.Led the product design team for Small Business, Data, and Quote-to-Cash initiatives, focusing on integrating acquired products onto the Salesforce platform and aligning them with the design system.

Apr 2017 - Oct 2018

Director Of Product Design, Salesforceiq

San Francisco, California, Us

Led and managed the product design team for SalesforceIQ CRM, a CRM optimized for small businesses.Revamped how the team gathers, analyzes, and prioritizes usability issues throughout the product. Created a hierarchy to track and measure improvements as they relate to broader tasks and user goals.Instituted methods for driving the roadmap based on themes and problems we're solving, not just features we wanted to build. Led the team in exercises to understand our users’ challenges and goals.Revamped the design recruiting process by creating new design challenge exercises, identifying sourcing opportunities, expediting the process for candidates, and improving questions asked during the process.

Aug 2015 - Apr 2017

Lead Product Designer, Salesforceiq

San Francisco, California, Us

Led the design of CRM features including a task management system and homepage redesign that surfaced insights generated from machine learning and AI.

Aug 2014 - Aug 2015

Lead Product Designer

Palo Alto, Ca, Us

RelateIQ was acquired by Salesforce in August 2014 and rebranded as SalesforceIQ in September 2014Designed core features including a global navigation redesign, an interactive data import tool, and a Chrome extension that surfaces RelateIQ data within Gmail.Led collaborative working sessions with Design, Product Management, Engineering, Sales and Marketing to identify user pain points and brainstorm and prioritize opportunities for improvement.Created a detailed journey map detailing target user activities, needs, barriers, and opportunities.

Nov 2013 - Aug 2014

Senior User Experience Strategist

The Archer Group | Now Bounteous

Led user experience strategy, user research, and design for desktop and mobile B2B and B2C products and services for over a dozen clients across multiple industries including several Fortune 100 companies.Created a mobile UX best practices guide for iOS and Android phone and tablet experiences for a Fortune 100 financial services company. Gained buy-in for a consistent UX approach across the organization.Designed cross-channel experiences across desktop, mobile, tablet & kiosks for a top US bank.

Dec 2009 - Nov 2013

User Experience Designer

Freelance Consultant

Created wireframes and site map for FanGamb.com, a social gaming startup, which was then acquired by Paddy Power plc in July 2010 and rebranded as BetDash.com.Provided UX guidance to refine BetDash’s strategy and functionality.Collaborated with BetDash design team to ensure proper execution of UX guidance in design.

Jun 2009 - Jul 2010

Information Architect

Valley Forge, Pa, Us

Led efforts to create a design strategy to unify the tools used by Institutional Relationship Managers into a unified portal. Presented strategic vision to stakeholders, prepared implementation plan and created wireframes illustrating vision.Prepared and conducted in-person and remote usability tests. Analysis of a remote study with 800+ participants resulted in improvements to the online Rollover 401(k) experience.Created wireframes of future state visions for the Personal Investors website.Conducted usability tests with internal and external users of Institutional advice offerings.Prioritized capabilities, analyzed usage statistics, implemented process improvements, and coordinated activities in an Agile environment for enhancement of the company Intranet.

Jul 2007 - Nov 2009

Student

Penn State College Of Ist
Sep 2003 - May 2007

Information Management Leadership Program Intern

Boston, Ma, Us

Served as a Project Manager and Business Analyst at GE Asset Management (GEAM).Managed an offshore development team on the development of an internal application.Improved and automated GEAM's printing process.Created quick-view reports from CRM data.

May 2006 - Aug 2006

New Media Programmer Intern

State College, Pa, Us

Worked on the design and development of weather components for the company's website and their clients. Developed an online photo gallery.Improved AccuWeather's development bug tracking and source control management systems.Developed weather webpages for a television network affiliate in New York City.

May 2005 - Aug 2005
Team & coworkers

Colleagues at Instacart

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1 education record

Catriona Shedd education

  • Penn State University
    Penn State University
    Information Sciences And Technology
FAQ

Frequently asked questions about Catriona Shedd

Quick answers generated from the profile data available on this page.

What company does Catriona Shedd work for?

Catriona Shedd works for Instacart.

What is Catriona Shedd's role at Instacart?

Catriona Shedd is listed as Director of Product Design at Instacart at Instacart.

What is Catriona Shedd's email address?

AeroLeads has found 1 work email signal at @instacart.com for Catriona Shedd at Instacart.

What is Catriona Shedd's phone number?

AeroLeads has found 5 phone signal(s) with area code 650, 415, 484 for Catriona Shedd at Instacart.

Where is Catriona Shedd based?

Catriona Shedd is based in Greater Philadelphia, United States while working with Instacart.

What companies has Catriona Shedd worked for?

Catriona Shedd has worked for Instacart, Invision, Salesforce, Relateiq, and The Archer Group | Now Bounteous.

Who are Catriona Shedd's colleagues at Instacart?

Catriona Shedd's colleagues at Instacart include Elizabeth Clark, Kelly Todd, Cali Cripps, Marisol Moreno, and Britney Mccarthy.

How can I contact Catriona Shedd?

You can use AeroLeads to view verified contact signals for Catriona Shedd at Instacart, including work email, phone, and LinkedIn data when available.

What schools did Catriona Shedd attend?

Catriona Shedd holds Bs, Information Sciences And Technology from Penn State University.

What skills is Catriona Shedd known for?

Catriona Shedd is listed with skills including User Experience, Information Architecture, User Centered Design, Interaction Design, Usability, User Experience Design, Wireframes, and Design Strategy.

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