Catriona Johnson Email & Phone Number

Milton Keynes, Gb

OneAdvanced is more than just a software company. We power the world of work for our customers, serving the most critical sectors in society, inspired and driven by their specific needs to create software that delivers positive impact, enabling them to thrive for their customers, people and communities. How we do this is simple. By standing in the shoes of those we serve, we work closely with our customers meaning we have a profound understanding of the nuances that exist in each sector and the end-to-end processes that power their businesses. Our product teams take an outside in perspective to understand the jobs that need to get done, resulting in the creation of software that drives productivity, a great customer experience and positive impact. Our software is underpinned by the OneAdvanced platform providing common services for data & analytics, security and AI providing a truly unified experience, with a common user interface for intuitive use and ease of adoption. By embracing agile working practices, consolidating common services by building once and using many times, we don’t just keep pace with the evolution of technology, we surpass it.The result is, our software powers the lives of millions of people every day.

London, England, United Kingdom

Semetrical is the digital growth agency for digital-first brands. We help our clients thrive by providing advanced technical expertise to handle the complexities of their brand evolution, whilst providing a strategic lead across all digital channels to increase performance and maximise ROI.I am responsible for leading Semetrical’s growth strategy across our various marketing channels, online and offline, as well as integrating the marketing process with the sales and business development teams to help with sales progression. This involves building out Semetrical’s marketing strategies to acquire and nurture marketing qualified leads, developing growth strategies for our high priority sales qualified leads and driving forward sales progression. In essence, my main responsibilities include strategic planning, coordinating multi-channel campaigns, industry networking, personnel development, sales support and client success management.

Milton Keynes, United Kingdom

ICAEW is a world leading professional membership organisation that promotes, develops and supports over 186,500 chartered accountants worldwide. We provide qualifications and professional development, share our knowledge, insight and technical expertise, and protect the quality and integrity of the accountancy and finance profession.In my role as Marketing Manager, Employers, I develop, implement, measure and evaluate strategic and tactical marketing plans, to support ICAEW’s corporate objectives, with return on investment and link to student and employer recruitment being key considerations.Working collaboratively with senior internal and external stakeholders, I lead and coordinate designated B2B marketing activity to raise the profile of ICAEW qualifications products both in the UK and internationally amongst businesses. I continually review the performance of marketing strategies and activities to optimise budget and resources. I also act as brand champion to embed the brand values across ICAEW, to ensure consistency and promote best practice.

London, United Kingdom

The Octopus Group, the Brand to Sales agency, is a sales-driven B2B content marketing agency with a 15-year heritage communicating on behalf of technology brands. Named as an agency of the future by the PRCA and nominated for a host of awards by The Drum and B2B Marketing, we are an agency on the cutting edge of the B2B space.Working with the CCO and the Business Development Manager to build the sales pipeline, I promoted the Octopus Group and Loudhouse brands to marketing & PR directors through content creation, PR, events, strategic partnerships and awards programmes.

London, United Kingdom

I worked closely with the COO to manage the company's marketing strategy, ensuring it reflected the vision, values and tone of voice of the business whilst also executing all marketing activities within the plan. I also worked with senior stakeholders to devise marketing activities that promoted the brand and services, including running and sponsoring appropriate events. Furthermore, I worked closely with the business development team, developing strategies to identify and secure prospective clients. Other key tasks:Managing budgetCoordinating relevant award entries.Measuring marketing activity and ROIEvaluating customer research, market conditions and competitor dataWorking closely with an external PR agency to promote all things Greenlight and evaluating activity

London, United Kingdom

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.As Marketing Executive, I managed a wide range of marketing projects for Greenlight's multiple services, products and brands. I produced a wide range of marketing materials including printed collateral, industry reports, website content, case studies, email campaigns, press releases, and presentations. I also worked directly with the PR and Communications Manager on a number of PR activities, including the organisation of corporate events and training programmes and I managed the company's social media platforms.

Milton Keynes, United Kingdom

TwentyCi is a marketing services agency that provides interactive commerce and marketing database platforms to drive relevant engagement with your prospects and customers. TwentyCi is also the UK’s leading data agency for the Home Moving market providing a range of trigger data as well as a website that provides everything customers need for their home move at www.moveme.com.My Responsibilities:1) Managing the social media platforms for both TwentyCi and the company's own brand, Moveme.com. 2) Creating original content for both websites, include property-related blogs for Moveme.com via WordPress and overseeing web analysis for both. Read the blog here: http://blog.moveme.com/3) Associating with affiliates to manage partnerships with TwentyCi.4) Invoicing a number of our clients and reporting back to them on a weekly basis on the status of individual projects.

Milton Keynes, United Kingdom

The initial idea for LogBuy was born in 2002 and started with 'getting a better deal'. It has now grown to providing 'Benefit Solutions' to over 550 customers across the UK and Denmark. Today the company is the market leader in negotiating deals and discounts for employees and members of businesses and organisations in Denmark, and is well on its way to the same position in the UK.My Responsibilities:1) Development & management of online partner profiles - creating & updating new partner profiles, including deals, special offers, competitions, cashback deals and giftcards. Ensuring deals are live/up-to-date and kept to a high quality. 2) Account Management – liaising with partners and affiliate marketing networks for content for the creation of partner profiles and communicating with partners for sign-off. Monitoring performance and making recommendations where appropriate. 3) Communication – management, production and distribution of all email campaigns, including creation of online graphical banners, utilising a content management system and email delivery system. Also managing content for quarterly poster and flyer.4) Customer support – Dealing with user queries on any of the deals and liaising with partners to resolve any queries.

Milton Keynes, United Kingdom

Thornton College is an independent day and boarding school for 370+ girls aged between 4 and 16.My Responsibilities: 1) Developing strategies to raise the school's profile, particularly online awareness campaigns on social media websites. Managing the school website, updating it with current news stories and photos.2) Promoting and organising marketing events, including Open Days and workshops, designing and sending invitations and posters through the use of direct mailing and email management systems. 3) Developing customer relationship programmes with local organisations and potential outlets to help promote the school and also creating interest and encouraging customers to experience the school.4) Segmenting the internal database to target the correct consumer and generate 'AIDA' campaigns. I was also heavily involved in the production of the school newsletter, including copywriting and photography.

Diploma In Digital Marketing, B

Ba (Hons), Broadcast Journalism, 2:1

Education record