Cattleya Ishamina Putri Hananto Email & Phone Number

South Jakarta, Jakarta, ID

• Championed the development and implementation of comprehensive marketing and communication strategies to support two Microsoft Philanthropy digital upskilling programs' objectives: Microsoft Skills for Jobs (digital.
• Successfully spearheaded Biji-biji Initiative – Mereka’s digital presence in Indonesia through developing Instagram and TikTok account @mereka_idn. Visually rebranded and led the account development by collaborating.

Jakarta, Indonesia

• Provided effective production support in promotional educative modules development for the app’s (Qalboo) module feature launch.
• Closely coordinating with editors, transformed event recordings into bite-sized, user-friendly video contents which involves writing scripts and visualization guidelines for the contents.

• As an intern, I co-led a team of 6 volunteers in brainstorming, developing, and implementing cross-platform content marketing strategies, heavily through social media marketing on Instagram to promote wewomen.id's.
• Developed the team's content management workflow and supervised its operations to ensure the quality and delivery of all social media content and other promotional content to be aligned with the organization's values.
• Closely coordinating with External & Partnerships Team, co-planned and managed wewomen.id's Instagram account.
• Developed and rebranded the organization's visual branding.
• Designed cross-platform content and visual products for the organization's projects.
• With the team,

• wewomen.id is a non-profit organization aspiring to become the go-to platform for women's professional and personal growth through the wonder of sharing, networking, and inspiring action through the content and.
• Assisted the institution’s end-to-end project management (mainly for wewomen.id Academy), including coordinating projects/events planning, and executing partnerships with speakers and/or other external parties.
• Provided other effective administrative support to optimize project effectiveness.Highlighted Projects: wewomen.id Academy, Her Story Series

Jakarta Selatan, Jakarta, Indonesia

• Established in times of the COVID-19 pandemic as a side job from my personal hobby, Beiqd is a small F&B home business focused on producing premium-quality baked snacks at an affordable price point. Personally running.
• Managed the business as the chef and marketer of the product, responsible for production, promotion, and finance.
• Developed product innovation and branding by establishing our identity and keeping up with current F&B market trends.
• Created promotional content and managed the brand’s Instagram (@beiqd.id) as the main social media marketing channel to accelerate brand’s growth and generate sales.

Jakarta, Indonesia

• Assisted the Public Relations (PR) Division in covering commissioners’ and institution’s general activities for KOMNAS HAM RI branding.
• Conducted SWOT Analysis to monitor and reevaluate the institution’s public branding.
• Selected Project Experiences:- Assisted in the formulation and drafted the PR Division’s Road Map.- Wrote articles and daily captions for the institution’s media updates.- Designed digital visual outputs such as.

Yogyakarta, Indonesia

• Alongside the Head of External Affairs Division, lead a team of 10 in connecting both internal and external affairs related to KOMAP FISIPOL UGM, was recognized as Kementerian of the Month (March - April 2019).
• Engaged relations with various universities and organizations by arranging visits and networking events.
• Presented as delegates in Himpunan Mahasiswa Politik Indonesia (HIMAPOL Indonesia) coordinative meetings.
• Alongside Media and Information Division, branded and monitored all of KOMAP FISIPOL UGM's social media accounts. Developed social media strategies with the team to increase engagement.

Yogyakarta, Yogyakarta, Indonesia

Managed the institution's social media accounts and engaged relations with various organizations

Yogyakarta, Indonesia

• PPSMB Polgovisme is an orientation program specifically designed for freshmen majoring in the Politics and Government Department at Universitas Gadjah Mada to adapt to their major's technical knowledge and educational.
• Alongside the team, developed and designed social media contents to optimize PPSMB Polgovisme's Instagram account.
• Designed printable materials such as apparel for the freshmen and documented the event.

Yogyakarta, Indonesia

• In 2019, Universitas Gadjah Mada welcomed 9.125 freshmen with its well-known student-run orientation program called PPSMB UGM. As a co-facilitator, my roles are, but not limited to:
• Co-managed over 40 freshmen throughout the orientation period (introducing them to UGM identity, how UGM conducts education, and general UGM knowledge).
• Provided effective administrative and technical support, posed as a bridge of communication between the university, technical PPSMB Committees, and freshmen to optimize orientation programs' implementation.
• Mastered and delivered training materials in class using vibrant facilitating techniques, includes bonding sessions, game sessions, ice breaking, reward system, and other facilitating/liaising functions as needed.
• Equals to an ambassador for the university’s image, posed as a role model to the freshmen.