Claire Webber Email & Phone Number

Manage a global marketing team responsible for directing the creation and implementation of marketing strategies to support business goals and drive brand awareness, lead generation and content acquisition for 100+ physical science journals published by IOP Publishing and partner societies. Experienced in B2C / B2B marketing within the STM and academic publishing industry. Multi-channel marketing knowledge including digital marketing, data-driven strategic marketing and analytics, use of AI in marketing, email marketing and CRM, audience management, content marketing, social media management. Represent marketing at senior management level, working closely with C-suite and senior managers within IOP Publishing and external partner organisations. Collaborative and creative in devising strategies and in directly addressing challenges and opportunities. Management of operational and investment marketing budgets with responsibility for budget submission, forecasting and cost management.

Listed skills include Publishing, Email Marketing, Digital Marketing, Marketing Strategy, and 21 others.