Cayla Burden, Pm, Csm Email & Phone Number

- Meet with clients to determine branding, marketing and design vision, scopes of work, budgets, and deliverable timeframes.- Collaborate with businesses and their teams to define brand identity, create a brand guide and develop websites and marketing collateral, such as logos, and social media graphics.- Identify trends and insights, and optimize digital marketing activities in line with learnings to improve performance and increase ROI/revenue. - Create innovative design packages to elevate and differentiate branding and marketing and advertising initiatives.- Executed and collaboratively launched over 100 branding projects into full scale businesses- Attend conferences and continued education opportunities to further enhance skills and stay abreast of industry trends and standards.- Increased client transactions by an average 30% after investing

- Creative lead in the collaboration of sales/ marketing design teams to develop high-quality, engaging posts, graphics, videos, and multimedia assets aligned with brand standards and best practices.- Successfully completed client projects worth up to $540,000.- Provided proposal layout and design for small and larger scaled corporate contracts under extremely tight deadlines.

- Crafted SEO-friendly website, blog, and social media content, narrating prospects' story across platforms.- Researched, identified, and cultivated relationships with social media influencers, small businesses, and affiliates to initiate mutually beneficial partnerships that expand brand awareness and reach target audiences.- Mentored university and college interns in print production and digital design.- Received accolades from clients for the ability to translat ideas into visually appealing and easily digestible designs, resulting in increased brand visibility and engagement.

- Photo Editing: Masking, retouching, and color correcting for Disney and Cindy Crawford campaigns.- Designed and managed all phases of print campaigns and released all ads via e-mail, paid ads, offline marketing- Operated high volume digital presses and bindery equipment to produce a wide variety of print jobs including large format printing - Performed prepress, desktop publishing, design duties by ensuring print-ready job files making color adjustments, image corrections, typography and layouts using Adobe Creative Suite software. - Accurately reads and handles job tickets in accordance to work instructions per client/project- Maintained upkeep of presses and work areas to ensure efficient workflow

Atlanta, Georgia

- Managed daily production and material resources, ensuring seamless workflow coordination and resource optimization per client contacts- Produced a substantial volume of layout, graphic, and production designs.- Achieved an impressive 15% average cost reduction for clients over 18 months.- Proficiently used the full Adobe Suite, including daily use of Illustrator, InDesign, and Photoshop for content creation.- Designed wireframes, website layouts, page designs, and mockups to cater to the specific requirements of multiple clients.

Atlanta, Georgia

- Established trusting relationships with designers, vendors, and key clients while managing up to 10 projects at a time - Improvise and create unique graphic designs, brand identity kits, packages, and illustrations. - Brainstorm strategic collaboration and discuss ideas on custom designs and illustrations and maintain fast turnaround times rates for projects. - Producing all in-house printing material such as business cards, signs and banners, marketing materials, etc- Excelling in product layout, Promotional material, web advertising and label identity supplement

Double Major: Graphic/Web Design Minor: Photography, Graphic Design

Activities and Societies: Panthers Allure

Art, Graphic Design