Cayla Graffis Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina

Charlotte, North Carolina

· Developed comprehensive local marketing plans that effectively and efficiently drove sales growth· Collaborated to drive flawless execution and effective integration across key stakeholders, including franchisees, operations managers, real estate & development, and finance/legal/analytics partners· Oversaw daily deployment of comprehensive grand opening and conversion plans that effectively and efficiently drove traffic and sales growth· Oversaw daily deployment of comprehensive local marketing and media plans· Developed advertising, promotions, and retention programs supporting the brand and products · Compiled weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments to maintain strong sales growth opportunities· Consistently produced sales that tracked ahead of budget by an average of 20% year of year· Created processes to track marketing initiatives to keep the entire team apprised of current campaigns

Knoxville, Tennessee Area

· Negotiated media buys, including TV, radio, and digital· Spearheaded the complete redesign and launch of the company’s website · Actively managed all SEO and Social Media platforms· Launched a marketing budget and expense spreadsheet to track progress of events and ROI · Maximized efficiency and profitability for all marketing events· Creatively and thoughtfully designed all event invitations using Adobe InDesign· Implemented a new CRM (Redtail) to improve communications with clients and vendors· Proactively created streamlined processes for client on-boarding· Drastically improved ROI by 65% from July 2016- July 2017 · Responsible for 85% of company's revenue July 2016- July 2017

Knoxville, Tn

· Achieved an 800% ROI by developing and integrating targeted online and offline lead generation programs, including email campaigns, banner advertisements, direct mail, public relations, and telemarketing· Introduced and organized educational workshops for potential clients· Enthusiastically executed all social client events to increase client relationships· Introduced prospect pipeline to efficiently keep in contact with potential clients· Coordinated electronic media strategy · Improved client experience through active communication and attention to detail

4711 Old Kingston Pike

· Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies· Designed and created marketing collateral for sales meetings, trade shows, and company executives· Implemented and evolved high-impact strategies to target new business opportunities and new markets· Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams