Bailey Barber Email & Phone Number

Greater Atlanta Area

• Ownership of market positioning and content strategy for infrastructure and software-connected solutions portfolios to reach target audiences and help build sales pipelines
• Translate technical product and software capabilities into engaging marketing messaging, highlighting business benefits along with product features and specifications
• Implement new processes and workflows to establish the Product Marketing function as an enabler of business strategy
• Partner with Product Management and other cross-functional teams to build product launch plans for new product introductions
• Create ongoing marketing, social media, and PR campaigns to build and support market demand throughout the product lifecycle
• Develop and execute annual marketing plans across international marketplaces

Kennesaw, GA

• Led team of two to achieve successful marketing and communications activities inclusive of global brand collateral, product launches, digital properties, social media, tradeshow and events, advertising, sponsorships.
• Developed and executed annual marketing plan for TUG™, Douglas, Premier™, and Safeaero (B2B) brands across international markets in alignment with strategic business initiatives
• Oversaw planning team comprised of internal leaders and stakeholders, agency partners, and additional third-party support to execute annual Arctic Cat® (B2C) snowmobile model-year consumer launch consisting of teaser.
• Managed and forecasted yearly marketing budget of $1.4M while reporting monthly expenditures against financial objectives
• Served as the dedicated events and tradeshow leader for the global events calendar YOY including planning, marketing, managing, and executing all internal and external events and industry tradeshows
• Coordinated strategic content and presentation development for C-suite annual planning review

Hunt Valley, Maryland

• Conducted brand transformation of two existing defense companies into one commercial look and feel to differentiate from competitors and highlight new product offerings
• Guided Creative Services team to ensure consistent brand representation and quality of output
• Mentored two intern direct reports through analysis and content creation for emerging markets
• Executed development of new product name and launch through hosting of naming brainstorm sessions, navigating corporate legal

Slidell, Louisiana

• Established development of internal communications strategy resulting in a 207% increase in readership
• Created content for thought-leadership presentations, web properties, and marketing materials
• Managed relationship with international Public Relations firm to issue press releases, formulate messaging, and generate interview talking points related to major contract captures and new product releases
• Authored social media content for Textron Systems Corporate Facebook, Twitter, and LinkedIn accounts

Augusta, Georgia

• Prospected, engaged, onboarded, and retained eight new dealers to address viable open market opportunities in the U.S.
• Aided in planning and execution of tradeshows and events including NASCAR, SHOT Show, Green Industry Equipment Expo, etc.

Augusta, Georgia

• Gained exposure to B2B marketing and selling strategies while shadowing Territory Sales and National Account Managers
• Supported organizational socialization of dealer network into consumer value stream during post-acquisition integration
• Regulated Dealer Sales Incentive Contest including $20K in prizes to encourage promotion of Cushman® brand

Athens, Georgia Area

• Coordinated with multiple partners and sponsors to plan annual event benefiting the Habitat local community
• Published content to social media platforms to promote the Habitat ReStore retail channel