Chris Basinger Email & Phone Number

Isle Of Palms, SC, US

Isle Of Palms, South Carolina, United States

IOP Escapes manages luxury vacation home rentals on Isle of Palms, South Carolina.

Charleston, South Carolina, United States

2021-2022 #3 Salesperson across all 17 dealerships at Baker Motor Company in Charleston SC.

Charleston, South Carolina Area

Increased JCPenney sales 500+% 2018 and 350+% 2019. Established GMC as JCPenney’s exclusive camouflage supplier.Increased Kohl’s sales 300+% 2018. Developed relationships with buying teams and trained GMC team on Kohls operational requirementsDoubled Belk sales by proposing floor move to Outdoor department next to ColumbiaREstablished GMC’s BJs club.

Charleston, South Carolina Area

Increased sales and profits 20% from '14 to ’16; $21MM to $25MM- Launched 7 new ECommerce Direct Ship programs on JCPenney.com in '16 and '17- Built $2.1MM Mossy Oak outdoor business from $0 in '14 in mens and women's activewear, men's sleepwear, socks and underwear- Built $1.4MM JC Penney Gold Toe girls socks business from $0 in '14- Developed 10 new.

Winston Salem, NC

Increased sales 10% in a developed $200MM+ women's socks, underwear, and hosiery business at Walmart by developing a new Back-To-School pallet strategy and launching a new Hanes Leggings program.

Kennesaw, GA

• Created product, brand, and commercialization strategy for new products.
• Created pull through strategies to drive Dacron branded business growth.
• Managed consumer research designed to determine consumer preference, buying patterns and segmentation for bedding products in North America.
• Developed relationships with bedding and furniture mill customers and major North American retailers.
• Negotiated exclusivity contracts with large mill customers.

Winston Salem, NC

Increased sales 16% in a $125MM+ Hanes mens and kids underwear, socks, and casualwear at Kohl's department stores- redeveloping mens, boys and girls sock lines - launching the Barely There Girls brand- developing new product and packaging strategy for mens underwear and socks in partnership with Marketing and Merchandising to increase sales by 20% in.

Increased sales 51% in a $100MM Polo Ralph Lauren underwear business by developing an internet-based point-of-sale reporting tool.Improved service fill rate from 85% in 2010 to 96% in 2011.

Increased sales 34% in 2008 and 60% in 2009 at Macy’s, Belk, The Bon Ton, and Boscov’s for Polo Ralph Lauren Underwear and Sleepwear. Increased retail space by 18% in 2008 and 12% in 2009.

• Managed all brand activities including market research, product development, and various customer responsibilities
• Launched 2 new lines of underwear
• Executed 3 direct mail campaigns from creative to account approval to production and fulfillment
• Created marketing strategy, pricing, packaging, and advertising for new products
• Project managed the first ever Polo shop concept and installation for underwear which achieved 205% sales increase to last year in 2007.
• Developed salesperson training program which generated overall 10% sales increase over last year

#1 in gross margin, #3 in units in second month out of 17 salespeople.

Increased sales 15% in developed $50MM Levolor and Kirsch custom metal blinds business. Increased gross margin 23%

Responsible for sourcing new products from vendors and driving over $3 million in cost reduction projects.

Developed new products for $80 million product portfolio, managed cost reduction projects totaling over $2 million. Primary cost reduction project involved installing a new printing department for fabrics, including capital acquistion, process development, and employee hiring and training.

Dubugged beta release supply chain management software.Provided trouble shooting expertise to customer base.

Developed all new nylon products for retailers such as Victoria’s Secret, Wal-Mart, Target, JC Penney, Sear’s, and K-Mart. Managed 7 person technical staff.

Determined root causes of inefficiencies and defects in manufacturing and implemented solutions.

Responsible for all testing and control functions in manufacturing. Managed 23 technical and non-technical employees. Instrumental in ISO9002 certification of the plant.

Scheduled all manufacturing activities. Managed 32 employees.

Nylon 6 Fiber Development TeamSupervised in-plant fiber trials.Coordinated product development trials.Maintained database for development group.

Mba, International Business

Activities and Societies: Student Government Representative

Bs, Textile And Apparel Management

Activities and Societies: Cheerleader, Delta Kappa Phi Textile FraternityCum Laude