Marketing Director Property Management
Increased core business value through the acquisitions, development, construction and property management of apartment communities. Recruited, hired, trained, and mentored a regional team of sales and property management professionals in successfully executing all site selection, market analysis, contract negotiation, feasibility studies, due diligence, budgeting, planning/designing, construction administration, marketing, capital improvements, and management of more than 5,000 units. - Coordinated and directed all sales, marketing, operations and stabilization efforts of lease-ups and existing assets, including website/collateral design, architecture design, interior product selection, pricing models, operating, advertising and marketing budgets, reporting packages, social media management, sales team selection and media liaison. - Ensured that the portfolio and individual properties meet the established operational, financial, and business performance goals. - Analyzed market conditions, occupancy trends and competitive pricing to adjust and implement new market rents, renewal rates, retention programs and leasing incentives. - Maintained maximum income limits, rents limits and utility allowances; coordinated annual rent adjustments within the portfolio.