Executive leader of the SEM, SEO, Display, Paid Social, Analytics and Media Strategy practices,comprised of 150 employees nationwideo Maintain highest billability and profitability rates in the organizationo Launched the Digital Media Strategy (Communications Planning) practice and have sold team's consulting services into all cross-channel clientso Partnered with Hearst to build out a viable independent trading desk serviceo Provided operational model for display team to scale the business and have quadrupled display billings in three yearso Key party to growth and development of DirecTV and Capital Group accountso Developed the paid social practice and formalized its place in the organizationo Shifted media department to a fully realized leverage modelo Developed business requirements and led development of centralized cross-channel reporting platform

Relocated to Atlanta to take on Moxie's media, social media and traffic departments while continuing to manage the Analytics practice; responsible for approximately one hundred employees located in NY, LA and ATLIn addition to operational duties with senior management team, was member of smaller executive management committee responsible for setting agency priorities, vision and overall agency developmentManaged over $300MM in digital media billings, including the development of several large media contracts specific to clients needs for Verizon Wireless, L'Oreal USA and Fox Theatrical and Home Entertainment clientsWorked in conjunction with parent media company to integrate Moxie's digital media purchasing power with traditional spendingIntegral in the development of AOR contracts and in ensuring that the agency's interests were appropriately representedBuilt out team in NYC to staff L'Oreal media AOR and worked directly with various client teams to through onboarding and 2011 planning cycleLed L'Oreal USA corporate standards development and analytics education efforts, in addition to recommending experimental efforts with potential to demonstrate LUSA's digital media leadership and ultimately gain scaleProvided recommendations for client budget setting levels and prioritization of efforts

Leader for three related disciplines defined as the agency's intelligence group - Analytics, Research and TrendsFully transitioned Participant Intelligence from a highly unbillable service to an entirely billable agency offeringEvolved a social listening practice within the research team to ensure that the direct voice of the consumer was included as part of the research processRestaffed, redefined and redeveloped the Analytics offering, including both site side and media analyticsFormalized the publishing of Moxie's Annual Trends reportDeveloped and promoted strong employees within each discipline area to ensure continuity and invested leadersKey member of the senior leadership team driving operational changes required for agency growth and developmentInstrumental in winning and securing the L'Oreal Media AOR

Led strategic digital initiatives on behalf of TBWA\Chiat\Day Los Angeles clients Led analytics department and managed analytics for all digital clients, including Visa, Pepsi, Uncle Ben's and Gatorade

Led the media department at TBWA Chiat Day, Los Angeles.Was ultimately responsible for the growth of traditional and digital media services within the Los Angeles office, the $200MM Washington Mutual business and serving as a media ideation resource for creative developmentChanges in Washington Mutual ownership resulted in shifting responsibilities to focus on digital marketing strategy development

Acted in an advisory role for media, marketing and initiative prioritization for a leading web-based youth-focused civic and social activist platform.

Led the LG global mobile, Intuit & Alaska Airlines ongoing marketing efforts; manage new product launches throughout the yearExpert in developing customer insights & converting them to actionable marketing strategies while ensuring brand integrity is maintainedActively engaged with sr. clients in developing digitally centric, including but not limited to cross-media planning and the coordination of multiple agency partnersHighly involved with strategic mgmt & development accounts; considered a critical member of the new business teamSecured the new media work within eighteen months of appointment totaling over $18MM in new media billingsDrove global planning strategies for HPProCurve, including direct mgmt of European teams. Spearheaded organization of bi-annual global alignment planning meetingsMember of the sr. leadership team which drives the day-to-day operations of the agency, including development of agency’s brand, positioning & value proposition

Managed a team of fifteen ranging from media analysts to group media directorsWas a member of a grassroots style management team that droves the day-to-day operations of AKQA San Francisco, including staffing, budgeting, facilities and new business strategiesManaged relationships and contracts with agency partners, media research firms and sales communityWorked closely with account planning and creative teams to develop integrated, innovative online and offline media strategies for AKQA’s clientsActed as agency’s expert regarding marketing measurement, emerging media and online privacyWorked with clients, including Visa, Palm and Xbox, to determine overarching information needs and designed measurement plans for all advertising efforts accordinglyAided in the design of relationship marketing programs, database segmentation studies, online research studies and cross media optimization measurements

Championed the development of a Customer Relationship Management System (CRM), for a wholly online medical and term-life insurance company; implemented system in under three monthsSupported the marketing and sales organizations’ information needs through use of data warehouse and CRM systems, while establishing online marketing processes and workflowManaged team that redesigned website backend and designed data warehouse in less than six months

Provided insight into the interpretation of campaign results/performance for both internal and external clients; including data management and reporting for Microsoft’s $30MM online advertising effortsWorked directly with key Microsoft and Tektronix clients to determine marketing data/information needsWorked closely with media group in solving data interaction issues associated with the then nascent online advertising mediumDesigned and produced insight reports that reflected both the macro and micro views of client campaigns, sites, and category performanceLed the development of solutions that enhanced the workflow of the online media buying/stewarding process, including the development of third party ad serving solutions

Direct report to Marcia KadanoffAuthored profiling questions and created segmentation models for Robert Mondavi, Levi Strauss and Wells Fargo to capture the most pertinent marketing information for precise targeting and planning.Acted as data management consultant and designed database structures for all DM programs, including those for Oracle, Sun Microsystems and Hitachi PC.Planned and purchased interactive media at the onset of the online advertising market.

Direct report to CFO and President of BankAmerica Investment Services.Provided technical and reporting support for over 50 employees, including 5 Senior Vice PresidentsProvided operations reporting to over 800 brokersWrote technical report specifications for mainframe and supporting AS400 system programmers specifically focused on maintaining SEC complianceIdentified problems and proposed solutions for operating and financial systems

Provided specialized services related to corporate data disaster recovery and loss prevention.