Currently Creative Director (UX/BX) and part of the Leadership team at Kurppa Hosk Brand Agency.I savour every aspect of getting to know your users, finding out what will make them engage with your business – while identifying potential obstacles to that engagement.
For me, superior brand and user experiences are best built on design thinking and anchored in sound business strategy. I'm not satisfied until an online product or service flows logically and beautifully from one step to the next – in every detail and on every arena.Over the years I’ve worked with all types of brands, ranging from small startups, to big commercial organisations as well as several significant clients in the public sector, delivering digital solutions with complex requirements and mission-critical demands on accessibility. I started out in 2004, working with interaction design, usability and concept development for digital products, services and communication. My ambition has always been to make sure the final brand experience meets (or surpasses) client expectations and business goals.I hold a Master of Science degree in Electrical Engineering, specializing in Human-Computer interaction, from the Royal Institute of Technology in Stockholm (2003).Specialties: Digital brand experiences, digital strategies, design thinking, concept development, interactive prototypes, customer journeys, usability, interaction design, wireframes, web accessibility, information architecture, user testing, application flows, interface arrangement, selection of symbols, interaction consistency and text wording.