Chris Blower Email & Phone Number

London

Providing consultation and growth solutions to AWIN's vast range of clients within the Telco and Finance sector. Harnessing 15 years of affiliate experience I am dedicated to ensure initiatives are entirely commercially rationalised and are incremental to our customers' bottom-line.

Manchester Area, United Kingdom

Providing 1-1 mentorship to develop and equip young minds who are looking to start their career for life after university.

Salford, England, United Kingdom

Accountability for co-ordinating Go-to-Market trading plan across all products/services, liaising with Directors across Sales, Loyalty, Commercial, Marketing and FinanceHelp build trading strategy across channels to deliver and maximise new customer and in-life budget, setting prices to deliver forecast. Define plans and execute across both digital and non-digital channels with teams across a matrix structure. Continuous improvements to increase customer lifetime value, ensuring contract margin, SAC and ARPU targets are met across sales, recontracts and upsells Support digital-first routes to market by adopting ‘best price direct’ trading strategy, supporting digital strategy to achieve Online Mix targetsWork across various projects, including: Contract price change, (out of contract) and Retention programmes which will lead to a significant EBITDA benefit.

Manchester, Greater Manchester, United Kingdom

Management of paid media across Paid Search, Affiliates, Display and Social with responsibility of achieving online trading lines (volume and commercial value) representing a significant portion of TalkTalk Consumer volumes p/a.Coordinating 9 agency members (5x AWIN; 4x MSix + &Partnership) across 2 agencies and 1 internal PPC manager to execute Online marketing strategy.Responsible for digital go-to-market roll-out from scope to scale: Product launches, value-added services (TV, Netflix) and new commercial propositions. Planning tracking, reporting and budgeting.Work alongside experimentations team and insights to measure commercial gain; volume, ARPU, CLV or otherwise.Own Affiliate & Aggregator roadmaps, commercials, contractual agreement and relationships. input and drive PPC roadmap alongside agency and GoogleDevelop Online Roadmap with the Head of Digital Performance alongside Martech including Attribution and geo-targeting.

Manchester, United Kingdom

> Providing Performance Marketing solutions for clients in channels such as: Paid Social, Google Adwords, Programmatic Display, Affiliate and Referral Traffic > Building interest and influencing clients to measure the online journeys their customers take using a data-driven approach, versus other rules based attribution models> Set up campaign strategy and transition to Account Manager teams> Build events and other marketing material for the agency to build awareness and position as thought-leaders in the industry> Part of the winning agency at The Northern eCommerce Awards and Northern Marketing Awards for the "Innovation" award and "Best Use of Insight with Steinhoff" respectively.

Manchester

> Agency lead for all digital briefs across the agency for 20+ clients and 5 Account Managers, owning the digital conversation. Clients include: HMV, Best Western, AutoTrader, Project Your Bubble, Jessops,> Development of account plans and 30/60/90-day account plans focusing on both client/agency> Setting objectives, expected outcomes, targets; encouraging account managers to solve complex briefs> Help in launching new channels within R.O.EYE’s portfolio: paid social, display, and insight services> Up-selling and cross-selling to clients at senior and board level> Work alongside Head of Data and Insight to accurately measure performance across client’s full online marketing mix, feeding back to the client strategic recommendations> Work alongside MD/Founder for all PR and marketing activity for the agency, including content creation, SEO optimisation for the website and social.> Speaking at industry events – including R.O.EYE organised fire-side events and PerformanceLive (2015)

Manchester

Working across a range of large retail and finance programmes, my role is to ensure that all clients are happy with the affiliate programme's direction, which meet (or surpass) their expectations, whilst maintaining an effective ROI. I provide support to the Affiliate Director with business pitches, feed into weekly meetings involving upper management to also drive forward R.O.EYE's own company objectives (growth and positioning), as well as working closely with the R.O.EYE account management team. I also work on projects internally focussing on builiding practical experience on a range of other online channels (email, lead gen, PPC, SEO) in order to add value to client accounts.

Manchester, United Kingdom

Managing a range of accounts within Affiliate Marketing, including Google AdWords, Scholl, Durex and boohoo.com, I have been able to grow affiliate campaigns and work with my clients to seek new opportunities within the affiliate marketing space.Google AdWords, a fairly embryonic programme, has been seeing month on month growth since R.O.EYE's inception and after a successful pilot stage, we are currently working with Email affiliates, telemarketers, as well as 'non-traditional' affiliates to drive leads for the campaign. With my other client's affiliate programmes, apart from the general account management duties, I have been looking at mobile marketing strategies within an affiliate capacity, driving incentive strategies across many cashback and voucher code sites, as well as working on blogging strategies, retargeting, and working with PPC affiliates to help compliment each campaign.

Managing affiliate programmes through recruitment and optimisation of affiliates.

Meeting targets set for entering & proof reading of mystery customer forms, maintaining a high standard of literacy for client reportsMaking mystery shopper calls to various companies.Transcribing mystery shopper calls made by other staff members and actual customers.working with companies such as Sainsbury's, Topps Tiles, M&G investments and WaterStones

A placement year where I worked on the biggest change project for a new Insurance system (AIS). Worked on the more technical issues and assisted to ensure that different phases of the project were met on time.