Colleen Bowman Email & Phone Number

Plymouth Meeting, Pennsylvania, United States

Client Marketing Automationo Manage and operate marketing automationo Develop new marketing strategies to test and implemento Create and analyze reports to evaluate the efficacy of marketing effortsSales Development & Inbound Marketingo Design and implement marketing to attract leads for the sales teamo Create content and language for use during the sales processProduct Managemento Produce marketing offerings and refine/develop packages to address the marketplaceo Research clients and tools to create a multi-tiered product offeringThought Leadershipo Develop content for blogs, emails, webinarso Attend events about PGM and philanthropic marketing

Bensalem, Pa

o Run day-of activities for events; including but not limited to set-up, direction, coordination, break-down, and follow-upo Manage staff and vendors during eventso Design marketing materials to increase customer database

Sullivan'S Steakhouse, King Of Prussia, Pa

o Demonstrate genuine hospitality while greeting and establishing rapport with guests while delivering an exceptional dining experienceo Assist GM & Manager with training staff, achieving targeted budgets, community involvement, marketing, and general restaurant operationso Act as main contact during banquet eventso Process payroll and invoices in absence of Administrator

Conshohocken, Pa

Be the face of the restaurant; having close personal relationships with guests, manage staff, and promote all areas of the business. Hold full ownership of staff, financials, marketing, and appearance of the restaurant. Catering/Event Management:o Managed catering orders ranging from small home delivery to large community eventso Responsible for staffing, inventory, menu development, packaging, delivery, set-up, break-down and general management of off-site eventso Maintain best in class customer events program; including menu development, set-up, staffing , and general coordinationo Main contact for event inquiries and follow throughRestaurant Management:o Maintain a consistently clean and presentable propertyo Report end-of-month numbers (inventory, spending and sales)o Ensure all beer, wine, liquor inventory levels are filled dailyo Continue all marketing items listed below for Bar LuccaStaff Management:o Hire, teach, train, discipline, inspire and terminate employeeso Send weekly communication to all staff highlighting positives, weekly events, areas for improvement, upcoming promotions, etco Handle worker’s paperwork, compensation and unemployment claimsCustomer Management:o Maintain customer satisfaction; including but not limited to leading guest follow ups, responding to all guest inquires and concerns, and monitoring to all online reviews

Conshohocken, Pa

Create and run all marketing aspects for 2 locations, catering business, and local community events.o Keep up-to-date database of guests for targeted mailings and promotionso Create and send weekly promotional emailso Create and run restaurant promotions, guest and community eventso Post on restaurant’s Instagram and Facebook accounts multiple times a dayo Maintain accurate and functional website; including updating all menus, valuable content for guests, and all press, awards, and recognition items

Conshohocken, Pennsylvania

Conshohocken, Pa

King Of Prussia, Pa

Support digital and print marketing needs for the company. Work closely with sales managers and representatives, graphic designers, print/web production and events. Marketing Support:o Create and update promotional marketing materials as instructed by managemento Develop roll out plans for new company products and systemso Took lead role on the release of new Healthcare Job Board; including the development, staff education, lead generation, marketing materials, launch, and continual promotiono Manage email campaigns including strategy, design (basic HTML coding) and executiono Track and report effectiveness of online initiatives and campaignso Research the healthcare market for new trends and common practiceso Assisted in the creation, promotion, and analytics of monthly, seasonal, and specialty print and digital publicationso Created and scheduled social media posts, surveys, and contests to drive traffic to the company websiteo Work one-on-one with publishers, graphic designers, and editors to produce content for print and digital publicationsSales Support:o Provide direction and strategy to 20-25 sales representatives by creating sales proposals, presentations and general assistanceo Created custom print magazine and digital media proposals for major healthcare companiesTrain new sales representatives and marketing assistantso Create internal sales incentives and awardso Develop and coordinate both internal and external sales promotions & materials

Plymouth Meeting, Pa

o Conceive, produce and analyze strategic marketing programs to generate leads for sales team. o Develop targeted campaigns to drive interest in products and serviceso Market for and attend Healthcare focused trade shows and conferenceso Expedite all aspects of campaigns including response metricso Maintain and improve social media presence (LinkedIn, Facebook, twitter, etc)o Research, create and edit marketing materials

Plymouth Meeting, Pa

o Strategic Consulting and Project Managemento Main point of contact for healthcare clienteleo Create, design and implement marketing programs and campaigns based on clients' goalso Strategic Development - One-on-one client consultation, construction of creative briefs/project requirements documents and ongoing project analysiso Design - Concept/theme development, copy writing and design directiono Program Management - Campaign analysis, product testing, Return on Investment (ROI) reporting, data management, proofreading, and general campaign fulfillment

Sales Analysis and Tracking, Front Desk Attendant, Telephone Operator and Special Project Coordinator.

King Of Prussia, Pa

o Managed 25-30 Student Ambassadorso Process applications and oversee interviewso Design and conduct training for 45 Student Ambassadors annuallyo Schedule shifts, track time sheets and overall spendingo Conduct daily campus tours for prospective students and families

The Philadelphia Phantoms are the American Hockey League (minor league) affiliate of the National Hockey League Philadelphia Flyers. * Developed new marketing initiatives for 2006-07 season* Tracked marketing spend against budget and sponsorship* Organized, managed and executed activities for all home gamesAssumed lead role in the planning and executing of:“History of Philadelphia Hockey Night”: * Research history of hockey in Philadelphia * Develop on-ice promotions and intermission activities * Design and produce give-a-way for fans * Schedule autograph and participation of "hockey great"Fan Appreciation Night: * Organize fan prizes and locations of winners * Locate "winners" and direct them to claim their prize * Design newspaper advertisement

Bachelor Of Science In Business Administration, Marketing & Finance

Activities and Societies: Cabrini College Honor Society (2002- 2006), Residence Hall Association (2003-2006, President 04/05), Student.

Education record