Chris Burd Email & Phone Number

Phoenix, Arizona, US

Phoenix, Arizona, US

Johns Creek, Georgia, US

• I led digital marketing and marketing communications for a major player in the privilege security software industry. Our work culminated in a highly successful exit when the company was acquired in October 2018.
• Managed team of FTEs, plus retained digital, SEO and SEM agencies.
• Led company re-positioning initiative to increase brand awareness and differentiate BeyondTrust from the IT security “sea of sameness.”
• Drove all elements of corporate re-brand, from conception to execution across digital and print channels.
• Responsible for comprehensive revamp of corporate website (e.g., new CMS, content, design, functionality, etc.).
• Built and executed digital advertising initiative across SEM, PPC, and programmatic platforms. Experienced with LinkedIn, RollWorks, Facebook, Google AdWords, Gmail ads, and Bing Ads.

• Independent consultant providing marketing strategy, project management, and creative expertise for marcom, content marketing, digital, social media and sales enablement initiatives.
• Revamped product messaging and produced new collateral + sales presentations for a B2B security software client.
• Conceived, wrote and designed eBooks on SEO and other digital marketing topics for a large web hosting provider.
• Led overhaul of web presence for a security software client. Managed team of design and development professionals to deploy new content management system and architect modernized front-end user experience for site.
• Provided messaging and copy for a new website offering online classified ads for the building and construction industry (currently in production).

Alpharetta, Georgia, US

• Managed marketing communications and digital marketing for IT security intelligence software organization.
• Branding and Positioning: Managed initiative to evolve corporate image from software tool vendor to enterprise solutions provider. Drove development of new positioning and brand elements, including logo and corporate.
• Sales Enablement: Led production of tablet-based playbook consisting of over 500 pages of interactive sales education and presentation materials, enabling marketing team to centrally manage and publish updates to.
• Digital and Social Marketing: Responsible for ongoing content management and development of corporate website and customer portal. Launched company's social media marketing initiative, including the corporate blog.
• Customer Marketing: Established cross-departmental customer "tiger team" to facilitate year-round engagement of subscription-based customers. Launched program consisting of an ongoing series of live customer events and.
• Email Marketing: Rolled-out company's first automated lead nurturing initiative and managed email outreach program.

Ran successful freelance business providing copywriting, graphic design and project management services to technology organizations and marketing agencies. Wrote and edited data sheets, case studies and whitepapers. Designed collateral, logos and signage. Managed channel newsletter for Symbol Technologies (acquired by Motorola).

Woburn, MA, US

• Led marketing communications team for web content management software vendor. Leveraged creative expertise and worked with staff to generate leads, support customers, and project a positive brand image.
• Web Marketing: Managed corporate website and led web marketing programs.
• Collateral: Conceived new tools for speeding the sales cycle. Managed copywriting, design, layout and production.
• Events: Produced signage and promotional materials. Conceived promotion that increased average event lead generation by 150%.
• Branding: Worked with advertising agency to modernize corporate image.
• Public Relations: Collaborated with PR firm and wrote applications responsible for winning several media and industry awards.

Planned and executed marketing programs for web content management software division. Honed ability to convey business value of technical solutions. Provided creative and managed production for collateral, advertising, signage, direct mail, packaging, sales tools and other marketing resources.

Managed digital asset management software sales in western U.S. Doubled 1997 territory sales in first 6 months on job. Clients included major publishers, corporate marketing departments, ad agencies and stock photo vendors. Inso rebranded to eBusiness Technologies in 1999.

Teamed with sales managers to call on prospects, qualify leads and schedule demonstrations of digital asset management software. Product division acquired by Inso in 1998.

Began career cold-calling for a high-end printer manufacturer. Consistently surpassed quota and quickly progressed to managing major reseller accounts for 30%-50% of company's U.S. revenues.