Claudia Cano-Asbjornsen Email & Phone Number

Burbank, Ca, Us

Greater Los Angeles Area

- Produce, write and direct video commercial advertising for clients in the southern California region.- Translate clients’ strategic goals into creative solutions.- Direct interaction with clients and associates, attending in-person meetings to discuss clients’ needs and logistics.- Conceptualize, articulate, and pitch creative ideas to clients, account executives and agencies.- Coordinate all shoots’ logistics maintaining and overseeing all production equipment.- Quality control of footage acquisition for clients and associates- Work with post-production teams to edit video, graphics and deliver final product to all parties- Balance multiple projects with tight deadlines and production schedules.- Collaborate with creative strategy, creative writing, art, and editing to develop and execute video-focused projects. - Consistently deliver exceptional work on time, on budget and on brief- Work with production team to provide QA on the creative vision of the project. - Deliver footage and files to external servers- Manage teams and book crews for various types of productions- Assist clients in executing their marketing strategies to reflect their brand on-air and online.- Maintain/update databases, including media and crew lists, casting contacts, and vendor database - Utilize research and consumer insights to deliver targeted content - Manage castings and auditions for all projects assigned - Organize and finalize callbacks for all actors and below-the-line talent requirements- Archive masters and b-roll for all assigned productions

• Produce all original content video for all Digital Media platforms, including novelas site, entertainment, music, film and women's channel.• Record, edit, write, and produce original content for all digital platforms on Telemundo.com including mobile, VOD and social media outlets.• Oversee production costs, budgets and talent portfolios for all productions.• Prepare detailed proposals entailing potential costs, marketing and distribution plans, and profit projections.• Conduct interviews with top rated talent from film, television and music recording industries.• Produce and conduct interviews for live shows, live-streaming events and red carpets such as the Oscars, American Music Awards, Miss Universe, and the Latin Billboards Awards.• Oversee and create innovative online campaigns and strategies to leverage every opportunity for traffic growth and monetization.• Generate story ideas, research and set-up content and interviews for each platform, working closely with Editorial, Emerging, Ad Sales Marketing, and Technology teams.• Communicate with clients and all personnel, including Legal, Sales and Promotions Departments for the distribution of material on all digital platforms.• Responsible for regularly reviewing budget expenditures and shooting schedule status• Establish and build key external and internal partnerships.

Set goals, established priorities, managed resources, and developed concepts and approaches. Provided strategic direction while executing innovative Programming initiatives.Designed, developed and implemented electronic press kits as a key communications and promotions tool for Telemundo network shows and stations. Coordinated, produced and moderated Satellite tours with high profile talent.Programming Department liaison for Marketing, Publicity, Talent, Production Studios, and News shows.Trouble-shooting for clients, colleagues and vendors across several platforms.Executed on synergistic opportunities with SciFi, mun2, USA Network, Bravo, Focus Features and Telemundo by hosting and producing segments that promoted the different Networks.

Utilized digitization of Public Relations, Sales Support and Affiliate Marketing functions to develop and manage three e-business web sites which saved the company an estimated $250,000 per year.Commenced and trained personnel on several e-business web sites; oversaw quality control for Spanish translations; cultivated key relationships both internally, and with outside vendors.Actively monitored and updated the content of Telemundopromo.com; managed the user data base and revised it periodically to ensure privacy.

Spearheaded the development of content for Telemundo’s inaugural morning, Esta Mañana; created stories; supervised talent, editing and line production.Coordinated live broadcast remotes on location, Field produced segments with correspondents.Developed ideas and sources of program segments, created, digitized and managed content for Esta Mañana’s web page on Telemundo.com.

Associate'S Degree, Nuclear Medical Technology/Technologist

Activities and Societies: PHI THETA KAPPA, Graduated with Honors

As, Film & Tv Production

Aa, Biology