Chloe Cheung Email & Phone Number

Australia

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

- Manage and collaborate with media agencies and internal stakeholders to ensure the timely development and implementation of cross-channel integrated marketing campaigns - Monitor and analyse CRM and performance data to continually optimise campaign and channel performance, and use data to generate actionable insight and inform strategy - Manage daily.

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

• Located in over 40+ countries around the world with 250,000,000+ staff, Concentrix offers technology-enabled services.
• Coordinate and present monthly ANZ Rewards virtual presentation for ANZ region to CEO and 60+ local and global senior leaders
• Report and present results and strategic plans to ANZ regional stakeholders
• Nurture, strategise and develop organic content on ANZ social channels; Facebook, IG, Twitter, LinkedIn and Tiktok
• Craft educational and informative internal communications that amplify business messages across ANZ (3000+ staff) utilising suitable channels - taking internal stakeholders’ requirements into consideration
• Monitor, review and analyse data, for Paid recruitment campaigns to increase pipeline using Applicant Tracking System and Facebook and IG Business Analytics Achievements

Kimberley, British Columbia, Canada

• An authentic and historic ski resort located in the beautiful Purcell Range of the Canadian Rockies, Kimberley Alpine Resort provides beautiful views in a laid-back and friendly atmosphere. Originally hired as a Guest.
• Cash handling
• Providing high customer service
• Coordinating ski bookings and requests
• Promote and sell all products
• Responding to customer inquiries

Gibsons, British Columbia, Canada

• As a Marketing Assistant for the Scandinavian style spa in Canada, I managed the brand’s marketing strategy for the business’s launch targeting the Vancouver, Sunshine Coast district.
• Utilised outbound email marketing tactics, SEO and social media to drive awareness.
• 55% average open rate and 10.5% average click rate for opening email campaign.

Brisbane

• Selected by management to work with the National Windows Merchandising team to open stores; Noosa Child, Carindale and Brisbane City store. This led to the Windows team frequently asking for my input on implementing.
• Upheld an average multi rate of 2.1 as a Sales Assistant (benchmark 1.8).

Brisbane, Queensland, Australia

• This 100 hour internship provided me skills in digital marketing, content development, graphic design and web design.
• Efficiently developed web builds on Wordpress to company guidelines.
• Developed cold and remarketing Facebook Ads, engaging social media copy, graphics, EDMs and surveys on Culture Counts to increase conversion and gather consumer data to improve future campaigns.
• Gathered, accessed and tailored audiences and reports (removing invalid and irrelevant contacts, using like-minded product audiences) to boost deliverability and open rates on MailChimp.

Brisbane, Australia

• Selected by QUT faculty, QUT students share and represent student life at QUT Business School: studies and co-curricular opportunities, on campus life across social media channels.
• Collaborated and authored live and non-live content on Social Studio to improve student engagement and stimulate inbound marketing.
• Increased in engagement and following across QUT Business School’s official social media channels: Twitter, Instagram and Facebook.
• Authored social media tracking dashboard to gather data-driven insights.

Brisbane, Queensland, Australia

• Selected by QUT faculty alongside three other students to develop and implement an awareness campaign for Red Shield Appeal as extra credit.
• Interviewed people in facilities to hear their stories and build compelling content.
• Identified pain points towards donation and volunteering and perceptions surrounding homelessness in youth aged 18-35 yrs.
• Collaborated to brainstorm, develop and deploy an online and offline campaign to shift attitudes and increase impact.

Brisbane, Queensland, Australia

• Completed a 120 hour internship with Wavemaker, a global agency delivering world-class solutions through media, content and technology, for QUT credit.
• Compiled reports and analysed large complex data sets to derive value insights from live and post campaigns for optimisation and client presentations. Utilized software including Sizmek, Facebook Manager, Snapchat.
• Collaborated brainstorming and authoring data-driven outbound ad copy for social media (Snapchat, Instagram) and television campaign strategies.
• Was considered for two positions during internship, however was unable to progress due to long overseas commitments scheduled.

Brisbane, Australia

• Promoted to Marketing Assistant after three month internship. Worked for majority of 2018 at the Mobile Innovation and App Development agency.
• Curated compelling content and managed social media channels (utilised Coschedule, weekly tracking, compiling report) applying analytical thinking to increase brand reputability and organic traffic. Resulted in.
• Conducted A/B testing, read industry reports, connected with industry influencers and researched audiences behaviours and trends to identify accurate audience profiles.
• Worked under a flexible schedule with remote work environment options.
• Audited and analysed CRM tracking system, vetted new leads and queries and client data to improve target audience profiles.
• Efficiently conducted tests and recruited subjects for focus group research to define audience values, optimizing UX design for the launch of >$1m app

Brisbane

• Visiting the 4 stores fortnightly
• Reporting to head office on where we are positioned in store
• Tiding our brands areas
• Taking before and after photos and posting on Instagram
• Taking note of appropriate signage per label
• Speaking with the sales and VM team at DJ’s to ensure new stock is put out correctly

Mt Gravatt

• The Assistant Manager is responsible for assisting the Store/Cluster Manager in driving sales and profit and ensuring the achievement of all KPI’s. This is achieved by providing leadership, training and developing team.
• Conserved a 100% mystery shopper score at all retailers.
• Ranked one of the top five performing stores in Australia in Accessories and Shoe Department at Witchery in 2017.
• Had several employees follow me into new businesses due my ability to build team morale through leading with respect and empathy

Brisbane, Queensland, Australia

• Authored a VIP order form to effectively communicate and organise customer orders which were previously inaccurate or lost. This was subsequently rolled out to all stores at Alannah Hill. KEY DUTIES INCLUDE
• Taking the initiative and organizing others during a project in order to meet deadlines and targets
• Being able to work both individually and as part of a team
• Manage, lead and support the store team to achieve budgeted Sales Profit, Wages and stock-take results
• Manage costs within budget, including wages, and all other costs
• Create a consistent sales culture, ensuring add-ons are suggested and the 8 steps of selling are carried through.

Brisbane, Australia

• Achievement of budget sales and growth on last year
• Individual sales performance – personal budget average of 80%
• Individual and store items per transaction – IPT average of 1.8
• Measuring service quality – positive customer feedback and maintain mystery shopper average of 90%
• Maintain a full understanding of the company policies and procedures
• To ensure each customer is welcomed, given styling advice, and an enjoyable shopping experience each visit

Post Graduate Certificate In Data Analytics, Marketing

Bachelor’S Degree, Major Business Marketing, Minor Graphic Design 6.0 (High Distinction)

Applied Fashion Design And Technology, Fashion/Apparel Design, Distinction