At Social Thinking, a world leader in social emotional learning, I have played a pivotal role in shaping the organization's global impact. Our mission is to cultivate social skills and competencies in schools, clinics, and families across the globe. Through innovative online training and product offerings, we have achieved widespread recognition and success.Industry: Education/EdTechKey Achievements:Marketing Strategy and Management:Orchestrated end-to-end marketing strategies for a diverse content portfolio, including livestreams, webinars, products, and articles, ensuring optimal exposure and engagement.Developed key marketing concepts and strategies for web and email channels, delivering compelling messaging that resonated with our target audience.Managed the marketing budget, established KPIs, and reported metrics to the C-suite, facilitating data-driven decision-making.Customer Database Growth:Identified, nurtured, and expanded the customer database using highly targeted and personalized marketing approaches, including the creation of effective customer journey funnels.Reinforced the company's unique image, personality, and voice to enhance brand relevance and equity, fostering lasting connections.Multi-Channel Marketing Optimization:Provided valuable insights and guidance on user and customer experience, graphic design, content creation, social media, and digital marketing to maximize the efficiency of multi-channel marketing efforts.Tech Stack Expertise:Leveraged a comprehensive tech stack including Salesforce Marketing Cloud, Jira, Confluence, Miro, Dropbox, UStream, Canva, Adobe Creative Suite, Kissmetrics, Microsoft Office, Google Analytics, and Facebook Business Suite to streamline operations and achieve exceptional results.

Drink Cleverly brings to educated consumers new and exciting beverages from up and coming, innovative brands. D2C.Over 80% of soft drinks sold in the U.S. are owned by only 3 companies.*There are 100s of small beverage companies in the US alone, yet we can't find them because they can't access the market. That cool new products you just discovered at Target has been available for years!Food and beverage innovation happens at a much quicker rate than what the end consumer can access. What's readily available in stores doesn't offer the quality standards we aim for and deserve. The actual high costs of distribution and marketing keeps the innovative and cutting-edge products from the store shelves and out of your sight. Discover those new, exciting and clever options now. Together, we can drink smarter and revolutionize the industry.*Source: https://www.statista.com/statistics/225464/market-share-of-leading-soft-drink-companies-in-the-us-since-2004/

Industry: FoodTechDetermine GTM campaign goals/benchmarks and track/analyze resultsStrategize, plan, implement and manage integrated marketing strategies and campaigns across several channelsCreate partnership marketing proposalsBuild and integrate demand generation campaigns for successful partner execution.Develop deep understanding of the target audience by gathering insight about target personas, buyer needs and the purchase decision processLead a team of 5 people, including creative department

Mademoiselle Anne LLC specializes in offering high quality recreation programs for children, building partnerships with cities. Several programs running at once in multiple locations, during the years 2017-2020.Industry: EducationTeam leader: 8 employees - from hiring, to performance reviews, to exit interviews.Build and execute the marketing strategy, including digital marketing, product marketing, branding, social media, content marketing, SEO, customer relationship, engagement and lifecycle.PR and communications strategy to support customer acquisition and retention.Events: trade shows, photoshoots and customer appreciation events Collaboration and channel partner marketing with a wide audience, including business owners, startups, nonprofits and government officials.

Industry: Non-ProfitCreate a strategic marketing plan optimized for the non-profit governmental sectorConsulted on channel marketing partnershipsDevelop and optimize marketing campaigns across channelsImplement Q/A, A/B testing techniques and analytics toolsndustry:

Industry: Retail / OutdoorsOrchestrated launch of Ecommerce websiteManaged creative agenciesLead SEO strategy and executionOwned the email marketing channel and establish the social media marketing strategyLead a team of up to 20 people

Collaborated with Marketing agencies to develop compelling campaign imagery and concepts aligned with campaign messaging Strategized and executed the email marketing program; resulting in an increase of 160% over a yearManage direct marketing campaigns - growth of over 260% (1 year)Key role in market researches and analysisManagement of a 7 figure marketing budgetStrategic planning and in charge of the Executive Marketing calendarLead a team of 4 people

Industry: Recreation / EventsLead and implemented the marketing strategy for all areas of the marketing mixIn charge of the marketing budgetDevelopped retail and direct marketing channelsBranding: created a positive and coherent new image of the organization (new logo, brochures, website, etc) - Both for B2C and B2B markets.Events coordinator, also in charge of communications and PR

Industry: Events, FoodEvents coordination to diverse audiencesManage business accounts and contracts - B2BDirect the CRM programCoordinate special events, such as breakfasts, conferences and otherPartnered with the communications department to improve website, content marketing and brandingWrote and edited company's communications, forms, letters and official statements both in French and English

Industry: RetailIn charge of implementing the store's marketing communications programExecuted marketing campaigns and promotions in an opening storePerformed marketing and apparel merchandising to optimize salesExcelled as team leader